CREATETHE GROUP Unveils Sexy Global E-Commerce Site for La Perla

CTS/SELL Platform Provides a Seamless Branded Shopping Experience for La Perla
Customers
NEW YORK--(Business Wire)--
CREATETHE GROUP, the digital commerce leader for elite global brands, today
announced that La Perla Fashions Inc. has launched a new global site on the
CTS/SELL platform. Recognizing the need for a richer online presence to drive
sales for its expanding product offering, La Perla selected CREATETHE GROUP
because of its platform`s scalability, global multi-language, multi-currency
capabilities and the flexibility to create a unique brand experience that
showcases their products.

The revamped LaPerla.com features an innovative and branded e-commerce
storefront supporting 26 countries, six languages and three currencies. The site
highlights the breadth of La Perla`s products with an easy-to-use navigation
that enables customers to find and buy exactly what they want quickly and
easily. For example, customers can locate merchandise available in their size
without having to click on every category or collection. In addition, oversized
product images with multiple views and a rich zoom help convey the details and
artisanship that goes into the creation and construction of La Perla products.
La Perla will also showcase new offerings on the site, such a bridal line, and
will introduce its line of men`s products in the U.S., a highly popular line for
the company in Europe. Beyond e-commerce, the site will enable customers to
engage with the La Perla brand and to learn about the company`s rich history in
intimates.

"We developed the new site with our customer top of mind. Our goal is to provide
a fluid e-commerce experience that makes it easy for visitors to find and buy
exactly what they are looking for, without sacrificing the rich brand imagery
that is distinctly La Perla," said Suzy Biszantz, CEO, La Perla North America.
"Looking to the future, our new site enables us to drive sales in our expanding
product lines including bridal and menswear, which represent important areas of
business growth for the company and are central to expanding our international
presence."

CREATETHE GROUP`s CTS/SELL platform provides La Perla with the following key
capabilities:

* Global product catalog navigation: CREATETHE GROUP`s architecture offers La
Perla unparalleled faceted search and global navigation that integrates complex
product assortments and multiple languages, allowing customers to quickly and
easily drill down to the product they want to view.
* Rich product visualization: Product catalog images are showcased in an extra
large format, enabling multiple views, color swatching and rich zoom.
* Multi-language merchandising tools: La Perla`s merchandising team is able to
easily manage brand and e-commerce content across all international sites from
one single platform, allowing the team to rapidly execute changes and localize
content.
* Marketing campaign manager: La Perla`s marketing teams are able to manage and
execute custom or seasonal promotions online for each regional market.
* Complex global integration: CREATETHE GROUP`s architecture ensures seamless
product catalog integration with La Perla retail systems, including real-time
stock updates, online sales order synchronization and integration of payment
gateways across all merchant accounts.

"For an elite brand like La Perla, it is imperative that an engaging and unique
brand experience is married with rich e-commerce functionality and that this
effortlessly translates across a global site rollout," said James Gardner,
founder and CEO of CREATETHE GROUP. "CREATETHE GROUP is proud to partner with La
Perla, an elite brand with significant global scale, for this re-platforming
project. With our e-commerce platform and creative vision, La Perla is now
uniquely positioned to engage customers online, leverage the opportunities of
global e-commerce and drive significant growth in their business."

About CREATETHE GROUP:

CREATETHE GROUP is the digital commerce leader for elite brands. The company
delivers luxury experiences online through its unique combination of interactive
agency services, a flexible e-commerce platform, and premier fulfillment and
customer service solutions. Headquartered in New York City with offices in
London and Milan, CREATETHE GROUP`s clients include Burberry, Bottega Veneta,
Calvin Klein, David Yurman, Donna Karan, Dunhill, ELUXURY, Fendi, Juicy Couture,
Louis Vuitton, Marc Jacobs, Movado, New York Times, Oscar de la Renta, Tom Ford,
Stella McCartney and St John. For more information, please visit
www.createthegroup.com or email info@createthegroup.com.

About La Perla Fashions Inc.:

Founded in 1954, La Perla is a leading Italian-based brand of luxury intimate
apparel, swimwear and prêt a porter. The company's elegant and sophisticated
lingerie is sold through an international network of company-owned boutiques,
prestige department stores, high-end shops and online at www.laperlausa.com.

fama PR
Keri Bertolino, 617-758-4148
createthegroup@famapr.com

Copyright Business Wire 2009