Advanced TV Ad Revenues to Top $4 Billion in 2014, as Digital TV Providers Capitalize on Demand for VOD and DVRs
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Advanced TV Ad Revenues to Top $4 Billion in 2014, as Digital TV Providers
Capitalize on Demand for VOD and DVRs
DALLAS, Oct. 14 /PRNewswire/ -- The pay-TV industry will start to see success
in advanced TV advertising beginning mid-2010, with U.S. revenues topping $130
million by year-end, according to the new Parks Associates report Addressable,
Interactive TV Advertising in the U.S.
Consumer demand for time-shifted TV viewing on VOD and DVR service platforms,
combined with the broad deployment of Canoe Ventures' national addressable TV
advertising platform, will drive the growth in advanced TV advertising. By
2014, U.S. addressable, interactive TV advertising revenue will exceed $4
billion, accounting for nearly 12% of total cable, DBS, and telco TV ad
revenue.
Advanced TV advertising includes traditional linear 30-second ads and
non-linear ads that include VOD and DVR advertising and interactive formats,
such as overlay, tags, IPG banners, microsites, RFI, showcases, and
telescoping.
"Major U.S. cable television operators, direct broadcast satellite (DBS) TV
providers, and telcos have identified advanced advertising as a key revenue
opportunity moving forward," said Heather Way, research analyst, Parks
Associates. "In the short term, digital TV operators continue to ramp up their
investment in advanced advertising solutions as a preemptive move to sustain
ad revenues. In the long term, the investment serves to grow the advertising
business segment."
Addressable, Interactive TV Advertising in the U.S. highlights the key
advanced TV advertising industry players and examines the business and
technology drivers shaping the advanced television services segment. In
addition, the report studies the existing business models and discusses how
the models will change to accommodate addressable and interactive TV
advertising solutions. The report concludes with advertising revenue
forecasts, implications, and recommendations for industry investors.
About Parks Associates
Parks Associates is an internationally recognized market research and
consulting company specializing in emerging consumer technology products and
services. Founded in 1986, Parks Associates creates research capital for
companies ranging from Fortune 500 to small start-ups through market reports,
primary studies, consumer research, custom research, workshops, executive
conferences, and annual service subscriptions.
Each year, Parks Associates hosts executive thought leadership conferences
CONNECTIONS(TM), with support from the Consumer Electronics Association
(CEA®), and CONNECTIONS(TM) Europe. In addition, Parks Associates produces the
online publication Industry Insights in conjunction with the CONNECTIONS(TM)
Conference series.
http://www.parksassociates.com | http://www.connectionsconference.com |
http://www.connectionseurope.com | http://www.connectionsindustryinsights.com
Contact: Mindi Sue Sternblitz-Rubenstein
Parks Associates
972-490-1113
Email: mindi.sue@parksassociates.com
SOURCE Parks Associates
Mindi Sue Sternblitz-Rubenstein of Parks Associates, +1-972-490-1113,
mindi.sue@parksassociates.com
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