Bluetooth SIG Opens Nominations for Best of CES Awards

Companies Called On to Nominate the Best Bluetooth® Devices of the Year
BELLEVUE, Wash.--(Business Wire)--
The Bluetooth Special Interest Group (SIG) today opened nominations for its 5th
Annual Best of CES 2010 Awards. The program will feature the most innovative
Bluetooth enabled devices of the year with one overall winner unveiled at an
awards reception held the evening of Friday, January 8, during the 2010
International Consumer Electronics Show (CES).

The SIG`s Best of CES Awards is a revamped version of the organization`s annual
Best of CES contest. The new awards program was designed to create a simple and
flexible nomination process to better shine a spotlight on the year`s most
exciting Bluetooth devices. Submissions must no longer fall into a product
category and can be entered when nominated by a member company or the SIG
itself.

"The SIG`s theme at CES is `Bluetooth evolution` so it`s fitting to see a new
and improved means of showcasing the very best of the most recently released
Bluetooth products," said Michael Foley, Ph.D., executive director of the
Bluetooth SIG. "During CES, the SIG will have much to say about the evolution
Bluetooth technology is currently undergoing. With the new Bluetooth 3.0 High
Speed (HS) and forthcoming low energy versions, new markets like home
entertainment and health and fitness will enjoy the benefits of Bluetooth
technology ensuring growth of the wireless technology well beyond the nearly
three billion devices available worldwide today."

The ten finalists will be announced on Tuesday, December 8, and promoted by the
Bluetooth SIG prior to CES and throughout the first half of 2010. Non-disclosure
agreements will be honored for any finalists with products announced later than
December 8. Member companies and media alike will be able to view the featured
devices firsthand at the SIG`s awards reception and hear the announcement of the
overall winner.

Each product entered must meet the following criteria:

* Uses Bluetooth technology
* Qualified under Bluetooth qualification PRD 2.0 or later
* Introduction/launch date between July 1, 2009, and January 8, 2010
* Manufacturer is SIG Promoter or Associate level member

Products will be judged based on interoperability testing, containing expected
profiles and ease of use. Bonus points will be awarded to products which include
Experience Icons on packaging or product website. Products which have a
confirmed issue on the SIG Issue Tracking System, are not qualified properly or
do not include instructions for use will be automatically disqualified.

Products must be nominated by Friday, November 20, and review units received by
the Bluetooth SIG no later than Tuesday, November 24. The online nomination
forms can be accessed at http://www.zoomerang.com/Survey/?p=WEB229QWQVGRK2.
Questions about the contest can by directed to Lindsay Peattie, Bluetooth SIG
member relations manager, at lpeattie@bluetooth.com

About Bluetooth Wireless Technology

Bluetooth wireless technology is the global short-range wireless standard for
personal connectivity of a broad range of electronic devices. The technology
continues to evolve, building on its inherent strengths - small-form factor
radio, low power, low cost, built-in security, robustness, ease-of-use, and ad
hoc networking abilities. This evolution now provides manufacturers and
consumers with three options for connecting wirelessly - classic Bluetooth
technology for use in a wide range of consumer electronics; Bluetooth high speed
technology for the transfer of video, music and photos between phones, cameras,
camcorders, PCs and TVs; and Bluetooth low energy technology for low power
sensor devices and new web services within the health and fitness, personal
device, automotive and automation industries. More than eight new Bluetooth
enabled products are qualified every working day and more than 19 million
Bluetooth units are shipping per week. There are nearly three billion Bluetooth
devices in the marketplace and that number climbs daily, making it the only
proven wireless choice for developers, product manufacturers, and consumers
worldwide.

About the Bluetooth SIG

The Bluetooth Special Interest Group (SIG), comprised of leaders in the
telecommunications, computing, consumer electronics, automotive and network
industries, is driving development of Bluetooth wireless technology and bringing
it to market. The Bluetooth SIG includes Promoter group companies Ericsson,
Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 12,000
Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are
located in Bellevue, Washington, U.S.A. For more information please visit
www.bluetooth.com.

The Bluetooth word mark and logo are registered trademarks and are owned by the
Bluetooth SIG, Inc.

Note to Editors: Media assets (stills and video) to accompany stories about
Bluetooth wireless technology are available on Bluetooth.com, hosted by The
NewsMarket: http://www.bluetooth.com/thenewsmarket

Americas
INK Public Relations for the Bluetooth SIG
Starr Million Baker, +1-512-382-8981
starr@ink-pr.com
or
Asia-Pacific
CHINA
Hill & Knowlton for the Bluetooth SIG
Maggie Gao, +86-10-6512-8811
maggie.gao@hillandknowlton.com.cn
or
JAPAN
Inoue Public Relations for the Bluetooth SIG
Takanori Suzuki, +81-3-5269-2301
suzuki@inoue-pr.com
or
KOREA
Strategic Marketing and Communications, Inc. for the Bluetooth SIG
Harry Yoon, +82-2-3445-3232
harry@oksmc.co.kr
or
TAIWAN
Apex Communications Consultants Co., Ltd., for the Bluetooth SIG
Hira Yu, 886-2-7718-7777 ext. 517
hira@apexpr.com.tw
or
Europe, Middle East, Africa
Porter Novelli for the Bluetooth SIG
Danny Devriendt, +32-475353465
danny.devriendt@porternovelli.be

Copyright Business Wire 2009