McGraw-Hill Professional Delivers Its Acclaimed Collection of Business Books to iPhone Users

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Wed Oct 14, 2009 11:58am EDT

McGraw-Hill Professional Delivers Its Acclaimed Collection of Business Books
to iPhone Users
Partnership with ScrollMotion Provides New Digital Content for Over 600
e-Books





NEW YORK, Oct. 14 /PRNewswire/ -- Business professionals around the world will
now have instant access to McGraw-Hill Professional's critically acclaimed
library of e-Books offering solutions to pressing business needs.  McGraw-Hill
Professional, the world's preeminent business publisher of print and
electronic content, is partnering with ScrollMotion, a leading developer of
original iPhone applications, to offer e-books as applications for the iPhone
and iPod Touch.  ScrollMotion is the creator of the Iceberg Reader, an e-Book
reader for the iPhone, which provides interactive functionality around
content, including search functions, email sharing, multimedia, and more.


The first McGraw-Hill titles are now available on the iTunes Apps Store.  This
launch list of acclaimed e-Books covers must-have information for all aspects
of business, including career development, management, innovation,
entrepreneurship, communication, finance, investing, and more, designed to
help consumers make better informed business and financial decisions.  The
first group of titles includes two recent best-sellers, How to Make Money in
Stocks by William J. O'Neil and Leadership in the Era of Economic Uncertainty
by Ram Charan.  


More than 600 fully interactive McGraw-Hill titles will be added to this
collection throughout the rest of 2009.  E-books will be added on a rolling
basis as new titles publish, and will cover other areas, including Medical,
Engineering, Computing, Education, and more. 


"McGraw-Hill is committed to providing our customers around the world with
content when, where, and in whatever format they need it," said Philip Ruppel,
President of McGraw-Hill Professional.  "We are pleased to work with
ScrollMotion to continue to expand our digital reach, attract new consumers,
and offer more ways to access and interact with our content."


"The audience for business books on the iPhone is an enormous untapped market,
representing hundreds of thousands of commuters and other voracious readers
who always have a smart phone in their pockets," said Calvin Baker,
ScrollMotion Chief Content Officer.  "We're thrilled to be working with
McGraw-Hill to put their fantastic library of best-selling business books into
the pockets of globe-trotting executives worldwide."


About McGraw-Hill  Professional


McGraw-Hill Professional is a leading global provider of print and electronic
content and services for the business, technical, and medical communities. Its
offerings include reference and certification books for all professional and
educational disciplines and online solutions on business and financial,
medical and health, engineering, and scientific topics. For more information,
visit http://www.mhprofessional.com/.


McGraw-Hill Professional is a unit of McGraw-Hill Education, a division of The
McGraw-Hill Companies (NYSE: MHP). Founded in 1888, The McGraw-Hill Companies
(NYSE: MHP) is a leading global information service provider meeting worldwide
needs in the financial services, education, and business information markets
through leading brands such as Standard & Poor's, McGraw-Hill Education,
BusinessWeek, and J.D. Power and Associates. The Corporation has more than 280
offices in 40 countries. Sales in 2008 were $6.4 billion. Additional
information is available at http://www.mcgraw-hill.com/. 


About ScrollMotion 


ScrollMotion is a media and technology company specializing in the development
of innovative applications for mobile devices. Using proprietary technology
for the iPhone and iPod Touch, ScrollMotion is reshaping digital art,
information and entertainment in an intuitive and enjoyable way. The company's
flagship product, the Iceberg Reader, offers consumers a user-friendly and
true-to-text eBook experience. ScrollMotion is also helping many of the
greatest names in traditional media successfully transition to digital and
mobile programming. To find out more, please visit www.scrollmotion.com. 






SOURCE  McGraw-Hill Professional

Lydia Rinaldi of McGraw-Hill, +1-212-904-5393, lydia_rinaldi@mcgraw-hill.com;
or John Roderick of ScrollMotion, +1-631-656-9736, john@jroderick.com
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