Research and Markets: UK Vehicle Rental, Leasing and Fleet Management Industry Outlook to 2010: Supplier Marketing and Sales Strategies and the Impact of Recession and Recovery

DUBLIN--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/309b1a/uk_vehicle_rental) has
announced the addition of Global Markets Direct's new report "UK Vehicle Rental,
Leasing and Fleet Management Industry Outlook to 2010: Supplier Marketing and
Sales Strategies and the Impact of Recession and Recovery" to their offering.

Summary

"UK Vehicle Rental, Leasing and Fleet Management Industry Outlook to 2010:
Supplier Marketing & Sales Strategies and the Impact of Recession and Recovery"
is a new report published by Global Markets Direct in association with ICD
Research that analyzes how company vehicle and services suppliers media spend,
marketing and sales strategies & practices and business are being affected by
the recession. In an uncertain economic climate this report gives you access to
the media channel spending outlooks, media budgets, marketing agency selection
criteria, business challenges and sales tactics of fleet and associated product
suppliers. The report also identifies fleet users and suppliers future growth,
M&A and investment expectations. The research is based on an extensive survey of
senior and C-level industry executives from our market leading panels.

Scope

* The opinions and forward looking statements of over 300 business vehicle
buyers, users and suppliers have been captured in our in-depth survey, of which
over 55% represent Directors, C-levels & Departmental Heads
* This report covers data and analysis on media channel spend, marketing and
sales practices and industry developments by suppliers to the UK fleet user
industry
* The report examines current practices and provides future expectations over
the next 12-24 months
* The research is based on primary survey research conducted by Global Markets
Direct in association with ICD Research accessing its B2B panels comprised of
senior purchase decision makers and leading supplier organizations
* Key topics covered include media spend activity, marketing and sales behaviors
& strategies by suppliers to the fleet user industry and how these have been
affected by the recession, as well as threats & opportunities, investment
outlook and business confidence among both buyers and suppliers.
* In the report buyers identify what suppliers need to do to maintain their
business and the key actions being taken by industry players to overcome the
leading business threats
* The report provides qualitative analysis of key industry opportunities and
threats and contains full survey results
* The geographical scope of the research is UK-wide - drawing on the activity
and expectations of leading industry players across the UK

Highlights

* 37% of industry players are looking to increase their marketing expenditure
over the next 12 months, with as many as 39% looking to decrease it
* 27% of industry players are adapting product portfolios or positioning to meet
clients cost pressures
* 42% of companies believe that the demonstration of confidence to their
customers from increased marketing activity in the current business climate can
give their company an edge

Reasons to buy

* Benchmark your sales and marketing plans with industry competitors to
effectively determine strategy
* Identify the specific marketing approaches your competitors are using to win
business during the recessionary climate
* Better promote your business by aligning your capabilities and business
practices with your customer's changing needs during these times of market
uncertainty
* Secure stronger customer relationships by understanding the leading business
concerns and changing strategies of buyers in the fleet industry
* Effectively plan your business strategies
* Predict how the industry will grow, consolidate and where it will stagnate
* Uncover the business outlook, key challenges and opportunities identified by
suppliers and buyers in the industry

Key Topics Covered:

* 1 Content
* 2 Introduction
* 3 Executive Summary
* 4 Economic Outlook and Confidence
* 5 Business Vehicle Industry Investment Outlook
* 6 Recession and Recovery: Threats and Opportunities for the Business Vehicle
Industry
* 7 Marketing Spend Activity
* 8 Marketing & Sales Behaviors & Strategies & The Impact Of Recession &
Recovery
* 9 Appendix
* List of Tables

For more information visit
http://www.researchandmarkets.com/research/309b1a/uk_vehicle_rental

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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