Samsung Announces Amazon Video On Demand Coming to Select Samsung HDTVs

Samsung to Give Consumers More Choice and Access to Digital Movies and TV shows
With Access to Amazon`s More than 50,000 titles, including over 2,000 HD movies
and TV shows
RIDGEFIELD PARK, N.J. & SEATTLE--(Business Wire)--
Samsung Electronics America Inc., a market leader and award-winning innovator in
consumer electronics, today announced that Amazon Video On Demand will be
available on select Samsung HDTVs via a downloadable widget, offering consumers
access to Amazon`s huge selection of over 50,000 titles from leading movie
studios and networks. Starting today, owners of Samsung LCD and Plasma HDTVs
Series 650 and above and Samsung LED HDTVs Series 7000 and above can download
the Amazon Video On Demand widget for free using the Internet@TV - Content
Service feature on their HDTVs. Amazon Video On Demand delivers immediate access
to more than 50,000 premium, commercial-free movies and television shows
available to rent or purchase on demand. Today`s announcement of Amazon Video On
Demand availability adds to Samsung`s existing Internet@TV lineup, which now
includes premium services and content from Twitter, Yahoo!, YouTube and others.

"Consumers have told us they want easy access to premium on demand TV shows and
movies, and we`re very pleased to continue to offer more ways to do that with
Amazon Video On Demand through our Internet@TV - Content Service feature," said
John Revie, Senior Vice President of Visual Display Marketing at Samsung
Electronics America. "Whether it`s watching their favorite Blu-ray movie or
instantly streaming their favorite content, we`re committed to offering people
maximum choice and will continue to be an innovator."

The Amazon Video On Demand widget allows customers to search, browse, and rent
or purchase from Amazon`s digital video catalog directly from their Samsung
HDTV. Amazon`s catalog includes over 50,000 titles with over 2,000 in high
definition, and features new-release movies and "day after" broadcast TV
episodes. With Amazon Video On Demand, customers pay only for what they want to
watch with no subscription required. Customers` purchases are stored online in
their Amazon Video On Demand video library which also enables customers to
access their videos from PCs, Macs, and other compatible devices.

"We are pleased to offer customers access to our library of over 50,000 movies
and TV shows on Samsung`s award-winning line of HDTVs," said Bill Carr, Amazon
vice president of Video and Music. "Our customers love the experience of getting
our service directly in their living room, and Samsung is helping us deliver on
the promise of even greater access to thousands of titles directly on the TV."

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a
wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range
of award-winning, digital consumer electronics and home appliance products,
including HDTVs, home theater systems, MP3 players, digital imaging products,
refrigerators and washing machines. A recognized innovation leader in consumer
electronics design and technology, Samsung is the HDTV market leader in the U.S.
Please visitwww.samsung.com for more information.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Examples of the services offered by Amazon Web Services are Amazon Elastic
Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon
SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments
Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Weber Shandwick for
Samsung Electronics America, Inc.
Dane Estes, 425-452-5486
destes@webershandwick.com

Copyright Business Wire 2009