Sony Premieres New 'Club Dates' Series of Music Concerts in Digital Cinema Theaters

Sony Premieres New 'Club Dates' Series of Music Concerts in Digital Cinema
Theaters
First Concert Featuring Third Eye Blind Launches October 22 in Select Digital
Cinemas Nationwide

SAN DIEGO, Oct. 14 /PRNewswire/ -- Sony Electronics is launching the first in
a series of digital cinema music concerts, as part of the ongoing alternative
content initiative by its Digital Cinema Solutions and Services group.

The first event premieres in select theaters nationwide October 22 and
features Third Eye Blind, recorded live on August 20. The "Club Dates" series
from Sony is being booked and managed in collaboration with Media Push
Entertainment LLC.

Attendees to this exclusive "one night only" event will see the multi-platinum
band perform its biggest hits as well as songs from their newest release "Ursa
Major," in a very intimate and exclusive "club" setting.

"We usually play much larger venues, so this is a special experience in front
of an intimate audience," said Stephan Jenkins, lead singer of Third Eye
Blind.

Released in August 2009, "Ursa Major" debuted at #3 on Billboard's Top 200 and
was the #1 Independent Album and #1 Digital Album.

The program will also be available later this year as a video-on-demand
selection, for a 30-day period, exclusively on Sony's BRAVIA® Internet Video
platform for networked Blu-ray Disc(TM) players (N460) and BRAVIA televisions
(XBR9, XBR10, Z5100 and W5100 series).

Shot in high definition with 5.1 Dolby Digital® surround sound, the "Club
Dates" series presents exhibitors and music fans with a high-quality HD,
cinematic, surround sound experience in a "club environment."

Making the show even more dynamic, select theaters will show the concert using
Sony's innovative 4K digital cinema projectors.

"Sony 4K systems present unprecedented levels of resolution and contrast,
giving audiences a much more engaging and immersive entertainment experience
in a movie theater," said Mike Fidler, senior vice president of Digital Cinema
Solutions and Services for Sony Electronics. "Alternative content is an
essential part of our overall strategy for exhibitors. We are excited that
'Club Dates' will be presented to fans in this manner as we look to bring more
value to the growing Sony 4K customer base."

The event will be promoted through a variety of outlets, including social
network sites that Third Eye Blind fans use to find out about new releases,
concert performances and other band information.

"Bringing digital cinema exhibitors the strategy of a concert 'series' from
emerged music artists with very active social network followings is one of the
distinguishing characteristics of the Club Dates series," said Steve Sterling,
president of Media Push Entertainment. "Both exhibitors and music fans will
now see that there is a new destination for enjoying music in a high-quality
visual and audio environment --- their local movie theater."

The theater venues for the Club Dates series are being booked and coordinated
by entertainment industry consultants Evan Saxon and Doug Kluthe, working
closely with Sony and Media Push. Third Eye Blind's fourth studio album "Ursa
Major" was released by Mega Collider Records/Megaforce and distributed by RED,
a division of Sony.

SOURCE Sony Electronics

Tom Di Nome of Sony Electronics, +1-201-930-6357, tom.dinome@am.sony.com; or
Caitlin Snavely of Allison & Partners, +1-646-428-0607, Caitlin@allisonpr.com,
for Sony Electronics