Subaru Outback Named MOTOR TREND's 2010 Sport/Utility of the Year(R)

Thu Oct 15, 2009 8:00am EDT

* Reuters is not responsible for the content in this press release.

- Subaru First Automaker with two consecutive MOTOR TREND Sport/Utility of the
Year Titles -

CHERRY HILL, N.J., Oct. 15 /PRNewswire/ -- Subaru of America, Inc. today
announced that the Subaru Outback has been named MOTOR TREND's 2010
Sport/Utility of the Year.

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The Subaru Outback's victory follows the Subaru Forester's win for the 2009
award, making Subaru the first automaker to win two consecutive MOTOR TREND
Sport/Utility of the Year awards.

MOTOR TREND editor-in-chief, Angus MacKenzie, said, "The 2010 Subaru Outback
offers a unique combination of comfort, efficiency, versatility and value. It
boasts car-like refinement, drivability and gas mileage on the road, yet is as
capable in the rough stuff as all but the most off-road focused sport
utilities. Thoughtfully engineered, cleverly detailed and competitively
priced, the Subaru Outback is a terrific all-rounder with broad appeal."

 "We are doubly proud and honored to receive the MOTOR TREND 2010
Sport/Utility of the Year award for the second consecutive year," said Thomas
J. Doll, executive vice president and chief operating officer, Subaru of
America Inc. "To win the 2009 award for the Forester was wonderful enough, but
to have won for the 2010 Outback this year is truly an outstanding
achievement.  The Subaru Outback is an icon of performance and capability and
was the original SUV alternative. Now with its improved power, economy and
increased dimensions it is the complete package."

Speaking to Subaru of America's sales success as the top performing automaker
of 2009, Doll noted, "The success of our business is founded not only on our
outstanding products, but also on the commitment and dedication of our retail
sales network and great sales and marketing programs.  We are absolutely
thrilled that MOTOR TREND has added their validation to the Subaru brand."

Priced from $22,995, and produced at Subaru's zero-landfill plant in
Lafayette, Indiana, the all-new Subaru Outback is available with either a
170-hp 2.5-liter four cylinder boxer engine or a 256-hp 3.6-liter six-cylinder
boxer engine.  The 2010 Outback is built on an all-new platform featuring a
2.8-inch longer wheelbase (now 107.9 inches) that improves ride and interior
space, especially rear seat legroom. The 2010 Outback also features increased
hip and shoulder room.

Living up to Subaru's legendary safety record, the Outback offers cutting-edge
safety technology, including Subaru's ring reinforcement safety system, front,
seat-mounted side, and side-curtain airbags and ABS. Subaru Vehicle Dynamics
Control (VDC) system, which incorporates stability and traction control
systems with a roll-over sensor, is also standard equipment.

The Subaru Outback was recently named a Top Safety Pick by the Insurance
Institute of Highway Safety (IIHS).

To judge contenders for the award, MOTOR TREND's editorial staff conducted an
exhaustive three-phase testing process. Phase one of the process includes a
full tech check and weigh-in, then full track testing to establish baseline
data for acceleration, braking, and handling. Phase two involves three days of
road loops offering a range of road surfaces and traffic conditions to
evaluate ride and handling, engine and transmission smoothness and
responsiveness, wind and road noise, and ergonomics. A dirt-track section
tests traction, stability, and braking control systems. In phase three the
judges debate and deliberate. This year, the editors updated and expanded the
judging criteria to six new categories:

    --  Design Advancement - well-executed exterior and interior styling;
        innovative vehicle packaging; good selection and use of materials.
    --  Engineering Excellence - total vehicle concept and execution; clever
        solutions to packaging, manufacturing and dynamics issues;
        cost-effective tech that benefits the consumer.
    --  Intended Function - how well the vehicle does the job its planners,
        designers, and engineers intended it to do.
    --  Efficiency - low fuel consumption and carbon footprint, relative to
        vehicle's competitive set.
    --  Safety - a vehicle's ability to help the driver avoid a crash, as well
        as the secondary safety measures that protect its occupants from harm
        during a crash.

    --  Value - competitive price and equipment levels, measured against those
        of vehicles in the same market segment.

MOTOR TREND's Sport/Utility of the Year is not a comparison test and is only
open to all-new or substantially upgraded vehicles that have gone on sale in
the 12 months from November 1 of the previous year.  MOTOR TREND looks for the
pick of each year's crop of new SUV's, and does not revisit vehicles that have
been on sale for the past few years.

About Subaru of America, Inc. 

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and
distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories
through a network of approximately 600 dealers across the United States. 
Subaru boasts the most fuel efficient line-up of all-wheel drive products sold
in the market today based on Environmental Protection Agency (EPA) fuel
economy standards.  All Subaru products are manufactured in zero-landfill
production plants and Subaru of Indiana Automotive Inc. is the only U.S.
automobile production plant to be designated a backyard wildlife habitat by
the National Wildlife Federation. For additional information visit

    Contact:      Michael McHale
                  Subaru of America, Inc.

                  Heather Ward
                  Subaru of America, Inc.

SOURCE  Subaru of America, Inc.

Michael McHale, +1-856-488-3326,, or Heather Ward,
+1-856-488-5093,, both of Subaru of America, Inc.
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