Calling All Aspiring Models! Southpole Clothing Launches Second National Model Search

FORT LEE, N.J.--(Business Wire)--
Following the success of its first national model contest last fall, leading
apparel company Southpole has teamed up with The Social Media SolutionTM,
Brickfish, to launch its second online model competition in search of one male
and one female model to be featured in its upcoming Southpole fashion campaign.
The "Southpole National Model Search II" campaign gives aspiring models the
opportunity to compete for a chance at being featured in Southpole`s upcoming
fashion campaign.

The search will begin on October 15 and will run for approximately six weeks.
During this period, contestants will submit photos which will be posted on
http://www.wickedfashionsinc.com/southpole/brickfish/indexmodelsearch.htm and
www.Brickfish.com/Southpole where fans of the brand, friends and family will
have the chance to vote for their favorites.

"We are thrilled about launching the `Southpole National Model Search II.` Last
year, we enjoyed unprecedented success - over 5,000 entries and more thansix
million engagements - the first model search accurately reached our target
demographic and produced massive brand awareness," said Janice Welles, director
of marketing & advertising for Southpole. "Once again, we are harnessing the
power of social media to cultivate new brand evangelists and ignite our existing
brand ambassadors to possibly become the new faces of Southpole. We look forward
to seeing what new talent is out there, and finding fresh and fashionable
representation for our brand."

Two grand prize winners, one male and one female, chosen by Southpole from the
top 250 highest scoring male and top 250 highest score female entries, will each
win $1,000 cash and be flown to a destination of the Sponsor`s choosing for a
Southpole photographic model shoot, and have the opportunity to have those
photos displayed in a seasonal Southpole campaign for Southpole apparel as well
as have the opportunity to be the Brand Ambassadors for the Southpole MySpace
and Facebook pages. In addition to the grand prize winners, Southpole will also
be giving away prizes to one runner up winner, one most viral winner and to six
sign-up sweepstakes winners.

Brickfish programs enable brands to ignite the conversations consumers have
within their social media networks by creating brand evangelism, passion in a
peer-to-peer manner, and by optimizing the power of new media. With Brickfish,
advertisers leverage the power of the social Web in an authentic and compelling
way. Consumers create brand friendly UGC and share it within their social
networks. Brickfish`s patent-pending Viral Map and Geo View technologies provide
detailed real-time data on a variety of viral activity across the Web and
geographically. This strategic viral marketing platform generates extensive
brand awareness, engagement, reach, and results - all of which are trackable,
providing clients with highly valuable qualitative and quantitative data.

The deadline to submit entries for the Southpole National Model Search is
November 26, 2009. Winners will be notified on or about December 24, 2009.

Contestants can enter and learn more about the complete rules and requirements
of the `Southpole National Model Search II` campaign at:
http://www.wickedfashionsinc.com/southpole/brickfish/indexmodelsearch.htm or
www.Brickfish.com/Southpole.

About SOUTHPOLE

For over a decade, Southpole (www.southpole-usa.com) has been a leading fashion
brand in the streetwear apparel industry. As the flagship brand of Wicked
Fashions, Inc., Southpole reaches markets in the United States, Asia, and Europe
with its affordable, yet stylish denim, sportswear, outerwear, sleepwear and
loungewear, footwear and accessories for young men, juniors, kids, toddlers and
infants, and plus size. Launched in 1991, Southpole was the first brand to fill
a niche for reasonably priced, streetwear clothing that appeals to a
diversified, multicultural, mid-tier retail consumer.

About Brickfish

Brickfish is the award-winning social media solution that successfully creates
ongoing engagement and conversations with consumers using social media.
Brickfish provides brands a platform that energizes viral sharing among
consumers via the social Web. Consumers create brand friendly UGC and then
virally share that content with their vast social networks through widgets,
blogs, IM`s, and more. All engagements are tracked with patent-pending Viral Map
and Geo View technologies, which provide detailed, real-time data on reach,
engagement, frequency, and viral activity across the entire Social Web and
geographically. Brickfish has launched successful campaigns for Microsoft, MTV
Networks, Nike, Victoria`s Secret, Samsung, Coach, Givenchy, The North Face,
Estee Lauder, Qualcomm, and many, many more, generating over 200 million
consumer engagements. Brickfish is a 2008 Red Herring Global 100 winner, a 2009
OMMA Award winner for Best Viral Campaign, and has been named a Best Practice in
Social Media by the IAB.

For more information about Brickfish, please visit www.Brickfish.com/company.

Headquarters PR
Karina Sokolovsky, 212-221-6868
karina@hq-pr.com
or
Brickfish
Ashley Futak, 858-587-2530 ext. 421
Ashley.Futak@Brickfish.com

Copyright Business Wire 2009