Corona 'Can Do' With New 24-Ounce Cans

Demand for single-serve business drives Corona Extra and Corona Light brand
offerings

CHICAGO, Oct. 15 /PRNewswire-FirstCall/ -- Crown Imports today announced the
launch of new Corona Extra and Corona Light 24-ounce can packages aimed at the
$3.2 billion single-serve segment of the beer business.

"This occasion based business already represents nearly 13 percent of dollar
share in the off-premise channel. Based on the growing demand from consumers
and retailers for single-serve options, we see a great opportunity for Corona
in this space," said Jim Sabia, Executive Vice President of Marketing for
Crown Imports, Corona's exclusive U.S. importer.

According to IRI data, over the past four years import brands in the 24-ounce
single-serve segment have averaged 13.3 percent case sales growth versus 4.7
percent for domestics, accelerating faster than the category case trend by
nearly seven fold.

The Corona Extra 24-oz can will arrive at retail in 26 initial markets* this
month with the Corona Light can to follow shortly thereafter. The Corona Extra
and Corona Light 24-ounce cans are targeted to 21-44 year-old General Market
and Hispanic drinkers from the service and manufacturing trades. "Our consumer
research indicates these consumers see Corona as a reward. Our 24-ounce cans
offer a new trade-up option for drinkers looking for a premium beer
experience," Sabia said. The previously introduced Corona Extra 24-ounce
single-serve bottle is currently a top ten package amongst all 24-ounce
packages according to IRI.

Primary channels of distribution for the new Corona Extra and Corona Light
24-ounce cans are convenience, drug, liquor and grocery stores. "Convenience
stores especially may benefit from the incremental purchase occasions and
additional traffic the Corona Extra and Corona Light 24-ounce cans would
deliver," reports Bruce Jacobson, Executive Vice President of Sales for Crown
Imports. IRI reports indicate that single-serve 24-ounce packages represents
close to 11 percent of the case volume sold in the convenience store channel,
making it a key package in a channel designed around convenience and immediate
consumption.

Crown continues to invest in new packages and options suitable for the
off-premise channel and at-home consumption opportunities. According to the
Beer Institute, the off-premise channel currently delivers 82 percent of beer
industry volume and may lead category resurgence in the year ahead.

*Editor's note: 26 initial markets include AZ, CA, CO, CT, D.C., FL, GA, IL,
IN, LA, MA, MD, MI, MO, NC, NJ, NM, NV, NY, OH, OR, SC, TN, TX, VA, WA.

Source: IRI InfoScan, Total US Fs/Dg/Cv, 52 weeks ending 9/2/09

About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the
Modelo portfolio and other fine beer brands across the entire U.S. The Modelo
portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer
overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands.
For more information, visit www.crownimportsllc.com. Crown Imports is a 50-50
joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's
leading company in the brewing, distribution and sale of beer, and
Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international
beverage alcohol producer, importer and marketer.

SOURCE Crown Imports LLC

Bill Ligas, Crown Imports LLC, +1-312-873-9279,
bill.ligas@crownimportsllc.com