Coffee Holding Co., Inc. Announces Sale of Brooklyn Location

BROOKLYN, N.Y., Oct. 15, 2009 (GLOBE NEWSWIRE) -- Coffee Holding Co., Inc.
("Coffee Holding") (AMEX:JVA) today announced that it had completed the sale of
its Brooklyn, New York location for a purchase price of $3,000,000. The sale
will result in a pre-tax gain in the amount of approximately $2,150,000, which
will be booked in the fourth quarter.

As previously announced, Coffee Holding closed its manufacturing operations at
its Brooklyn, New York location in May 2009. The majority of its processing has
been moved to its Colorado facility with its Generations Coffee Company, LLC
facility in Brecksville, Ohio becoming more involved with everyday coffee
processing. Coffee Holding has leased office and warehouse space located in
Staten Island, New York to house the corporate offices and serve as temporary
storage of its branded product.

"We believe that the closing of our Brooklyn facility will reduce long-term
operating expenses, increase efficiencies and ultimately increase the
profitability of the company," said Andrew Gordon, President and Chief Executive
Officer. In addition, we believe that the savings and the proceeds generated
from the sale will improve our cash flow and provide us with great flexibility
as a company to promote our brands and explore and re-evaluate strategic
opportunities to bolster both our long term top and bottom lines."

About Coffee Holding

Coffee Holding is a leading integrated wholesale coffee roaster and dealer in
the United States and one of the few coffee companies that offers a broad array
of coffee products across the entire spectrum of consumer tastes, preferences
and price points. Coffee Holding has been a family-operated business for three
generations and has remained profitable through varying cycles in the coffee
industry and the economy. The Company's private label and branded coffee
products are sold throughout the United States, Canada and abroad to
supermarkets, wholesalers, and individually owned and multi-unit retail
customers.

Any statements that are not historical facts contained in this release are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. We have based these forward-looking statements
upon information available to management as of the date of this release and
management's expectations and projections about certain future events. It is
possible that the assumptions made by management for purposes of such statements
may not materialize. Actual results may differ materially from those projected
or implied in any forward-looking statements. Such statements may involve risks
and uncertainties, including but not limited to those relating to product
demand, pricing, market acceptance, the effect of economic conditions,
intellectual property rights, the outcome of competitive products, risks in
product development, the results of financing efforts, the ability to complete
transactions, and other factors discussed from time to time in the Company's
Securities and Exchange Commission filings. The Company undertakes no obligation
to update or revise any forward-looking statement for events or circumstances
after the date on which such statement is made.

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CONTACT: Coffee Holding Co., Inc.
Andrew Gordon, President & CEO
(718) 832-0800