Wet Seal Partners with Island Def Jam Recording Artist Kristinia DeBarge

Thu Oct 15, 2009 10:00am EDT

* Reuters is not responsible for the content in this press release.

FOOTHILL RANCH, Calif.--(Business Wire)--
The Wet Seal, Inc. (NASDAQ:WTSLA), a leading specialty retailer to young women,
today announced a partnership with SodaPop/Island Def Jam recording artist
Kristinia DeBarge. The program includes a collection of fashion pieces selected
by Kristinia, online and offline marketing and events, and a national contest
where one lucky winner will be flown to Los Angeles to be Kristinia`s BFF for
the day. The fashion pieces will include denim, jackets, dresses and tops, and
will continue to evolve through the New Year and early spring season. The
program is set to launch on November 19, 2009. 

"Kristinia is a talented, new, fresh face, and is perfect for the Wet Seal
brand. She is approachable, fashionable, and sings about topics important to
teens. She has a style for every occasion, and her selections reflect this,"
said Ed Thomas, the Company`s Chief Executive Officer. "We believe bringing on
new talent with an eye for fashion is a great way to build brand exposure and
our fashion assortment." 

In conjunction with the launch of the program, Wet Seal will also be selling
Kristinia`s debut album, "Exposed." The CD will be available at all Wet Seal
locations nationwide and online at wetseal.com. 

"This isn`t about me being a designer; it`s about me loving fashion! I have
shopped Wet Seal for years and am so excited to be working with the team and
selecting fashion items I think today`s young girls would love to wear. Not only
is my fan base the Wet Seal customer, I am too," said Kristinia DeBarge. 

Kristinia DeBarge's career got off to an impressive start following the release
of her debut album, Exposed. Her first single, "Goodbye," was a Top 10 hit on
iTunes. She has also performed on national television shows such as "So You
Think You Can Dance" and "Live with Regis & Kelly." Fresh off her opening spot
on the Britney Spears Circus Tour, Kristinia is now gearing up for her 3rd
single, "Future Love." Written by Ryan Tedder (Jennifer Hudson, Natasha
Bedingfield) the track is sure to be a hit. Kristinia also worked with Grammy
Award winning artist Pitbull on the remix which is set to hit radio later this
month. Kristinia will be an MTV Artist of The Week beginning October 25th. 

Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading
specialty retailer of fashionable and contemporary apparel and accessory items.
As of October 3, 2009, the Company operated a total of 500 stores in 47 states,
the District of Columbia and Puerto Rico, including 420 Wet Seal stores and 80
Arden B stores. The Company`s products can also be purchased online at
www.wetseal.com or www.ardenb.com. For more company information, visit
www.wetsealinc.com. 

The Island Def Jam Music Group is home to a multi-cultural and diverse family of
artists and has fast become one of the most successful labels in the industry.
It is comprised of Island Records and Def Jam Recordings, and is in partnerships
with Disturbing Tha Peace and Slip N Slide. The roster boasts an array of
talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers,
The-Dream, Fabolous, Melissa Etheridge, LL Cool J, NAS, Chrisette Michele, Bon
Jovi, Ludacris, Lionel Richie, Rihanna, Hoobastank, Jeremih, Sum 41, Rick Ross,
Young Jeezy and Ne-Yo. 

SodaPop is a label founded by Grammy Award winning producer/singer/songwriter
Kenny "Babyface" Edmonds and industry vet Jeff Burroughs. Dedicated to bring
artists that are culturally relevant, unique in image and musicality, SodaPop
delivers on those ideas with their premier artist, Kristinia DeBarge, an urban
pop superstar!

The Wet Seal, Inc.
Christine Thompson, 949-699-4026



Copyright Business Wire 2009