Inertia Beverage Group Announces Launch of Online Wine Wholesale Platform
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Washington State`s Cascade Trade Debuts Online Direct-to-Trade Portfolio at www.cascadetradedirect.com NAPA, Calif.--(Business Wire)-- Inertia Beverage Group announced today the launch of Cascade Trade Direct, the online marketplace for IBG`s first wholesale distribution partner, Cascade Trade. With Cascade Trade Direct, the Washington State wholesaler expands its current wine portfolio with a selection of new-to-market, limited production, artisan wine products sourced from IBG`s WineRevolution.com Direct-to-Trade platform. The program delivers the enhanced portfolio exclusively online in a secure, legal, and efficient environment. IBG`s patent-pending, Direct-to-Trade model enables the online facilitation of orders; wines are effectively purchased direct from the producer, with orders routed electronically through the traditional 3-Tier distribution system as required. WINE PRODUCERS AND TRADE CONNECT VIA ONLINE WINE WHOLESALE PLATFORM "By providing wine wholesalers like Cascade Trade with access to wines never before distributed in the State, we can give them a point of differentiation, while allowing our producer clients access to new markets," said Inertia CEO Ted Jansen. "We expect this new model to bring a significant boost to wine distribution in the states where we are looking to launch it." "Cascade Trade has always been committed to providing our customers with access to the little guy - the artisan winemaker who needed a voice, but was reluctant to join a big distributor. IBG`s Direct-to-Trade platform allows us to continue to do so, but in a new, efficient and innovative way," noted Cascade Trade`s co-founder Lars Sorenson. Cascade Trade Direct is the first in a series of distribution partnership programs which IBG is establishing in states across the country. These unique partnerships give IBG clients access to new markets and new customers. By incorporating IBG's producer clients into their wholesale portfolio, distributors can expand their product line for retailers and restaurants, giving those customers access to products which allow them to differentiate themselves from competitors. "Small producers like us can get lost in a distributor's portfolio. IBG`s program gives us more control over our out-of-state wholesale business, especially where we are unable to get the representation that we need," said Barry Richter, Director of Sales for Testarossa Winery. Wholesalers and suppliers interested in participating in IBG`s Direct-to-Trade program should contact Mitch Schwartz, VP of Sales, at 707.603.2852 or email email@example.com. ABOUT INERTIA BEVERAGE GROUP Founded in 2002, Inertia Beverage Group is the leading provider of direct sales technology and services for the wine industry. As the wine industry`s only fully integrated marketplace solution, Inertia provides wineries, retailers and wholesalers with eCommerce technology, compliance tools, logistics solutions and state-of-the-art shipping services that give them access to new markets, consumers and products. IBG is headquartered in Napa Valley and has offices in San Francisco. For more information, visit www.inertiabev.com. ABOUT CASCADE TRADE Cascade Trade is a premier wine distributor representing family-owned, boutique wineries that produce excellent handcrafted wines. The company promotes wines by small case producers from California, Oregon, Washington and other regions of the world - wines never before seen in the Seattle area. Cascade Trade is located in Seattle, Washington. For more information, visit www.cascadetrade.com. Inertia Beverage Group Kristi Taaffe, Vice President, Marketing, 707-603-2802 Kristi.firstname.lastname@example.org or Wark Communications Tom Wark, 707-246-6451 email@example.com Copyright Business Wire 2009