Inertia Beverage Group Announces Launch of Online Wine Wholesale Platform

Thu Oct 15, 2009 2:33pm EDT

* Reuters is not responsible for the content in this press release.

Washington State`s Cascade Trade Debuts Online Direct-to-Trade Portfolio at
NAPA, Calif.--(Business Wire)--
Inertia Beverage Group announced today the launch of Cascade Trade Direct, the
online marketplace for IBG`s first wholesale distribution partner, Cascade
Trade. With Cascade Trade Direct, the Washington State wholesaler expands its
current wine portfolio with a selection of new-to-market, limited production,
artisan wine products sourced from IBG`s Direct-to-Trade

The program delivers the enhanced portfolio exclusively online in a secure,
legal, and efficient environment. IBG`s patent-pending, Direct-to-Trade model
enables the online facilitation of orders; wines are effectively purchased
direct from the producer, with orders routed electronically through the
traditional 3-Tier distribution system as required. 


"By providing wine wholesalers like Cascade Trade with access to wines never
before distributed in the State, we can give them a point of differentiation,
while allowing our producer clients access to new markets," said Inertia CEO Ted
Jansen. "We expect this new model to bring a significant boost to wine
distribution in the states where we are looking to launch it." 

"Cascade Trade has always been committed to providing our customers with access
to the little guy - the artisan winemaker who needed a voice, but was reluctant
to join a big distributor. IBG`s Direct-to-Trade platform allows us to continue
to do so, but in a new, efficient and innovative way," noted Cascade Trade`s
co-founder Lars Sorenson. 

Cascade Trade Direct is the first in a series of distribution partnership
programs which IBG is establishing in states across the country. These unique
partnerships give IBG clients access to new markets and new customers. By
incorporating IBG's producer clients into their wholesale portfolio,
distributors can expand their product line for retailers and restaurants, giving
those customers access to products which allow them to differentiate themselves
from competitors. 

"Small producers like us can get lost in a distributor's portfolio. IBG`s
program gives us more control over our out-of-state wholesale business,
especially where we are unable to get the representation that we need," said
Barry Richter, Director of Sales for Testarossa Winery. 

Wholesalers and suppliers interested in participating in IBG`s Direct-to-Trade
program should contact Mitch Schwartz, VP of Sales, at 707.603.2852 or email 


Founded in 2002, Inertia Beverage Group is the leading provider of direct sales
technology and services for the wine industry. As the wine industry`s only fully
integrated marketplace solution, Inertia provides wineries, retailers and
wholesalers with eCommerce technology, compliance tools, logistics solutions and
state-of-the-art shipping services that give them access to new markets,
consumers and products. IBG is headquartered in Napa Valley and has offices in
San Francisco. For more information, visit 


Cascade Trade is a premier wine distributor representing family-owned, boutique
wineries that produce excellent handcrafted wines. The company promotes wines by
small case producers from California, Oregon, Washington and other regions of
the world - wines never before seen in the Seattle area. Cascade Trade is
located in Seattle, Washington. For more information, visit

Inertia Beverage Group
Kristi Taaffe, Vice President, Marketing, 707-603-2802
Wark Communications
Tom Wark, 707-246-6451

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