AMA Medicare Campaign Kicks-Off With New TV Ads

Thu Oct 15, 2009 3:27pm EDT

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Broken Medicare Formula Hurts Seniors' Access and Choice of Physician

Senate Considers Legislation on Medicare Physician Payment Reform

WASHINGTON, Oct. 15 /PRNewswire-USNewswire/ -- Seniors and their physicians
moved a step closer to permanent repeal of the broken Medicare physician
payment formula this week with legislation (S. 1776) under consideration in
the Senate that creates a path to repeal.  To emphasize this essential element
of health reform, the American Medical Association (AMA) kicks-off its
Medicare campaign today with new television ads that will begin airing in
markets nationwide. 


The new TV spot features seniors and their physicians, while a voiceover says
"every year Congress must make a temporary fix to the Medicare payment plan so
seniors can keep their doctor and the care they depend on."  The ad calls on
the Senate to protect the Medicare security and stability seniors have earned
by repealing the flawed Medicare physician payment formula. It urges people to
call their Senators to support S. 1776. View the new ad online at the AMA's
health reform Web site

"There is widespread agreement that Medicare physician cuts will harm seniors'
access and choice of physician," said AMA President J. James Rohack, M.D. 
"Congress can no longer put a band-aid on the problem. As we undertake an
historic effort to improve the heath system, it's time for permanent repeal of
the Medicare physician payment formula."

"The 2009 Medicare Trustees' report projects payment cuts to physicians of
about 40 percent over the next five years - forcing physicians to make tough
decisions," said Dr. Rohack.  "Nearly 90 percent of people 50 and over are
concerned that the current Medicare physician payment formula threatens their
access to care. In just two years, the first wave of baby boomers will reach
Medicare age." 

In addition to Senator Stabenow's bill that creates a path to reform in the
Senate, permanent repeal is included in the House health reform bill. 
Replacing the broken Medicare physician payment formula with one that better
reflects the costs and practice of 21st century medical care will help
physicians increase care coordination, reduce costly hospital admissions and
adopt health information technology and quality reporting. 

"It's essential that Congress preserve the security and stability of Medicare
through permanent repeal of the formula this year," said Dr. Rohack.  "In
addition to the new television ads, the AMA will activate its grassroots
network of patients and physicians to reach out to their members of Congress. 
Seniors who rely on Medicare need continued access and choice of physician, so
we're calling on Congress to fix the problem once and for all this year."

Patients and physicians can get involved in the AMA's Patients Action Network
online at and learn more about the issues at

Follow AMA on Twitter at

About the American Medical Association
The American Medical Association helps doctors help patients by uniting
physicians nationwide to work on the most important professional and public
health issues. Working together, the AMA's quarter of a million physician and
medical student members are playing an active role in shaping the future of
medicine. For more information on the AMA, please visit

SOURCE  American Medical Association

Brenda Craine, Director, +1-202-789-7447,, or
Katherine Hatwell, Senior Public Information Officer, +1-202-789-7419,, both of AMA Media Relations
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