JMS Just My Size Launches New Women`s Plus-Size Clothing Collection at Walmart

Thu Oct 15, 2009 6:13pm EDT

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WINSTON-SALEM, N.C.--(Business Wire)--
JMS Just My Size launched a new clothing collection at a fashion show in New
York today and announced an agreement that makes JMS the dedicated plus-size
apparel brand at Walmart. JMS will have a dramatically expanded presence in more
than 3,500 Walmart stores across the U.S. focusing on trend-right styles at a
value, with all items priced below $22. 

Instead of just a few key pieces, plus-size shoppers will consistently be able
to find a full collection of clothing in sizes 16-28. New collections will
arrive every month. "The JMS woman embraces her curves," said Maria Teza,
marketing director for JMS. "So often plus-size women see stylish clothes in the
Missy department that they can`t find in the plus-size department. Now she can
find those same styles in just her size." 

The launch of the collection comes just as conversation has sparked around
plus-size models on the pages of fashion magazines and the lack of fashionable
plus-size clothes for the models to wear. Reactions have renewed debate about
body image and beautiful women who are larger than sample size 4. 

The new JMS collection will offer both trend-right styles like modern knit
sweaters and leggings and season-less classics such as matte satin blouses and
dress pants. "Because so many of the styles work together, she has the ability
to create multiple looks/outfits with just a few easy pieces," explained Janet
Freedman, JMS creative director and plus-size shopper. "In addition, our value
prices mean that, instead of buying just a few key pieces, she can now buy an
entire wardrobe. We want her to be able to look good and feel good, just like
her peers. 

"Previously, JMS offered wardrobe staples for her, like our great jeans. Now we
can go everywhere with her because we dress her for her lifestyle--running
errands, lunch with friends, going to the office or going out after work." 

As a dedicated plus-size brand, the JMS clothing line is designed to include
many fit solutions specific to this woman. "We constantly talk to our consumer,
and more importantly, we listen to her," said Freedman. "So we include slimming
seams, strategically placed pockets, freedom of movement, appropriate weight
materials--these and other fit solutions are incorporated into stylish clothing.
We design these clothes to flatter and celebrate her curves." 

The new JMS collection includes colorful fun-to-wear essentials and related
separates that mix and match for any wearing occasion. Included in the winter
and holiday collections, in store now, are dress pants, jeans, sweaters, skirts,
leggings, ruffled blouses and long sweater vests. Many of the holiday pieces
have glimmers of shimmer in the form of satin trim and beading. 

"The rule is there are no rules," said Freedman. "One of my favorite outfits
from the winter collection is a long sweater cardigan paired with leggings and a
sheer blouse. Just add a tall boot and a great belt (yes, I said a great belt).
Just My Size is about looking good, feeling good and celebrating your curves." 

JMS, known primarily for its hosiery, intimate apparel and limited, well-fitting
outerwear line, has long been known for offering silhouettes that both fit and
flatter the plus-size woman. Now the line adds style to its well-fitting
ensembles. 

"Today, the confident plus-size woman cares about style just as much as value
and how well it fits, and this new collection delivers on all three," said Teza.
"As one of the few true plus-size-only brands, JMS is naturally positioned to
meet the unique needs of this growing market. While some retailers and Missy
brands are moving toward selling on-line only or eliminating their plus-size
lines altogether, Walmart and JMS are focused on giving this consumer even more
convenience and selection." 

JMS apparel is available at Walmart stores nationwide, and JMS intimate apparel
and hosiery are available at leading retailers nationwide. JMS sportswear and
innerwear are also available online at www.justmysize.com and at
www.walmart.com. 

About JMS Just My Size

A plus-sized apparel authority for more than 25 years, JMS Just My Size offers
bras, panties, hosiery, fashionable sportswear, activewear, jeans and more. JMS
is owned by Hanesbrands Inc., a leading marketer of innerwear, outerwear and
hosiery apparel under strong consumer brands. 

About Hanesbrands Inc.

Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery
apparel under strong consumer brands including Hanes, Champion, Playtex, JMS
(Just My Size), barely there, and Wonderbra. The company designs, manufactures,
sources and sells T-shirts, bras, panties, men`s underwear, children`s
underwear, socks, hosiery, casualwear and activewear. Hanesbrands has
approximately 45,000 employees in more than 25 countries. More information about
Hanesbrands Inc. may be found on the internet at www.hanesbrands.com. 

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Hanesbrands Inc.
Bernie Wallace, 336-519-6250
bernadette.wallace@hanesbrands.com

Copyright Business Wire 2009