ObjectiveMarketer Announces Public Launch of Service to Create, Manage and Measure Social Marketing Campaigns

REDWOOD CITY, Calif.--(Business Wire)--
ObjectiveMarketer today announced public availability of its service to small
and large companies who need to create, manage, monitor and measure
social-marketing efforts on websites such as Twitter, Facebook and YouTube. The
company has been in private beta with invitation-only access for six months, and
has attracted several innovative customers, including Fortune 500 companies,
NGOs and several public relations and advertizing agencies. Starting today, the
service is available by going to http://objectivemarketer.com.

ObjectiveMarketer offers a highly efficient and effective dashboard integrating
Twitter, Facebook and special features that help improve the impact of online
communication, identify important influential people and promote a variety of
company-branded blogs and Websites. This social-marketing platform allows
businesses to:

* Create "campaigns" for individual people, products, services, promotions, or
events and receive near real-time results showing how many times your shared
links are being "clicked to view"
* Simultaneously post and schedule tweets/information to multiple Twitter
accounts and Facebook Fan Pages, using multiple group and individual accounts
with review workflow
* Pull external RSS feeds from blogs and news releases into select campaigns to
reach Twitter and Facebook communities
* Create and deploy landing pages using patent pending technology that allows a
company`s brand to appear on any link shared through ObjectiveMarketer
* Monitor the effectiveness of campaigns and identify top influencers and
amplifiers for brand on Social Channels

According to Guy Kawasaki, advisor and longest user of the product, "There is no
better tool for Twitter-based marketing than ObjectiveMarketer." He added, "It
enables me to do things with Twitter that most marketers only dream of."

Greg Hay from Federated Media adds, "I love the product." ObjectiveMarketer is
working with Federated Media to offer a customized service to their clients.

ObjectiveMarketer enables a social-marketing team to efficiently work together.
"I've used ObjectiveMarketer from day one to manage my client accounts and have
never looked back. Every time I log on there is a genius new update and it's
always getting better. I can't imagine Tweeting without ObjectiveMarketer," says
Cory Rosenfield, President of Social Media Agency InfiniteSM in Canada.

David Szetela from Clix Marketing, adds: "I`m really enjoying Objective
Marketer. It is an essential application for direct marketers, reputation
managers, and social media marketers/agencies."

New ObjectiveMarketer users are eligible to get a free 30-day trial by signing
up on the website. Email info@obectivemarketer.com or check
http://objectivemarketer.com for more details about the services offered and
different levels of engagement.

About ObjectiveMarketer

ObjectiveMarketer, based in Redwood City, CA, provides a web based solution for
creating, managing, and measuring social marketing campaigns. Amita Paul founded
the company in 2009 to meet the growing need of marketers to tap the power of
Twitter, Facebook, Pages, and other social media channels. Guy Kawasaki and
Marylene Delbourg-Delphis are advisors. To contact ObjectiveMarketer, go to
http://objectivemarketer.com or email info@objectivemarketer.com.

ObjectiveMarketer
Amita Paul, 650-576-1017
amita@objectivemarketer.com

Copyright Business Wire 2009