BioWare Announces January 26 Launch Date for Mass Effect 2 Together with Exciting Pre-Order Incentives

Unique Armor and Weaponry Available with Pre-Orders at Select Retailers
Worldwide
EDMONTON, Alberta--(Business Wire)--
Mark your calendar and lock in your copy of Mass Effect 2 now! Leading video
game developer BioWare, a division of Electronic Arts Inc. (NASDAQ:ERTS) today
announced that the epic Shooter/RPG Mass Effect 2 will be on store shelves in
North America on January 26, and on January 29 in Europe. With its
larger-than-life hero Commander Shepard, intense shooter action, nuanced
characters and a rich storyline, the much-anticipated sequel to the original
award-winning opus is one of the most anticipated titles of 2010. In support of
the launch, BioWare is releasing unique Mass Effect 2 pre-order incentives* at
key retailers in North America and across Europe. Codes for downloading these
items will be provided to players who have pre-ordered, usable when the game is
released.

"Our fans are in for a genuine thrill in the New Year with Mass Effect 2 - the
second installment in the trilogy will be of amazingly high quality," said Dr.
Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group
of EA. "BioWare`s fans worldwide have been eagerly awaiting this epic sequel,
and we couldn`t be more excited to reward them for pre-ordering by delivering
some awesome bonus content!"

In North America, pre-order bonuses* include special-ops armor and weaponry that
are designed to boost Commander Shepard`s skills and abilities. At GameStop,
Terminus Gear is available with pre-orders, which includes the powerful Terminus
Assault Armor and the M-490 Blackstorm Heavy Weapon:

* The Terminus Armor is designed for use in extreme planetary conditions,
increasing run speed and personal shields, and augmenting weapons with an
additional magazine of reserve ammo.
* The M-90 Blackstorm Heavy Weapon generates a high-powered localized gravity
well, accelerating particles to near-infinite mass, and ultimately expanding the
selection of heavy weapons available to players when they gear up for combat
missions in Mass Effect 2.

Players that pre-order Mass Effect 2 at other retail outlets in North America
will receive the potent Inferno Armor, which is used by officers to monitor
battlefield conditions by recognizing elevated heart rates, and regulates
sub-systems with extreme efficiency to allow for greater response times -
together these abilities translate in-game into a negotiation bonus for
Commander Shepard and an increase in run speed and augmented damage from combat
powers.

The Mass Effect trilogy is an emotionally charged science fiction adventure set
in a vast universe filled with dangerous alien life and mysterious, uncharted
planets. In Mass Effect 2, players will once again step into the role of the
heroic Commander Shepard, commanding their crew of some of the most dangerous
operatives from across the galaxy on a mission so challenging that it`s
potentially suicidal. Featuring intense shooter action, a rich futuristic
storyline, space exploration and emotionally engaging character interaction, the
game delivers an unparalleled cinematic experience.

Mass Effect 2 will be available on the Xbox 360 videogame and entertainment
system and PC. Pre-order incentive assets are available at info.ea.com. Follow
us on Twitter: http://twitter.com/masseffect2. For more information on Mass
Effect 2, go to http://masseffect.bioware.com/.

*Restrictions apply. See actual pre-order offers for details.

About BioWare

BioWare develops computer, console, handheld, mobile and online video games
focused on rich stories and memorable characters. Since 1995, BioWare has
created some of the world's best-selling titles, including the award-winning
Baldur's Gate and Neverwinter Nights series, Star Wars: Knights of the Old
Republic and Sonic Chronicles: The Dark Brotherhood (for the Nintendo DS).
Original BioWare-created intellectual properties include Jade Empire and the
2007 Game of the Year, Mass Effect. With studios in Edmonton (Alberta, Canada),
Montréal (Québec), and Austin (Texas), BioWare is hard at work on the epic
fantasy roleplaying game, Dragon Age: Origins, Mass Effect 2, the epic sequel to
Mass Effect, and the story-driven massively multiplayer game, Star Wars: The Old
Republic, as well as several unannounced projects. In 2008, BioWare was acquired
by the world's leading electronic entertainment publisher, Electronic Arts. For
more information on BioWare, visit www.bioware.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a
leading global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, wireless devices and the Internet.
Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA
Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion
and had 31 titles that sold more than one million copies. EA's homepage and
online game site is www.ea.com. More information about EA's products and full
text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered
trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S.
and/or other countries. EA, EA SPORTS, EA Mobile and POGO are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies.
All other trademarks are the property of their respective owners.

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EA
Tammy Schachter, 650-628-7223
Senior Director
tschachter@ea.com
Cindy Lum, 650-628-3835
Senior Publicist
clum@ea.com
or
47 Communications
Stephanie Schopp, 323-658-1200
stephanie@fortyseven.com

Copyright Business Wire 2009