Fulham Football Club Selects Fenway Sports Group as Exclusive North American Agency

BOSTON--(Business Wire)--
Fenway Sports Group (FSG), a premier sports-marketing organization that
specializes in representation, sponsorship sales, and strategic marketing
consulting, today announced that it has entered into a partnership with the
world renowned Fulham Football Club of the English Premier League to become its
exclusive North American agency of record. Founded in 1879, Fulham is the oldest
professional football team in London.

FSG`s primary responsibility will be to secure commercial partnerships for
Fulham, including a new jersey sponsor for the 2010/11 season and beyond. In
addition to allowing the club to continue investing in on-field talent, securing
new partnerships will enable Fulham to continue enhancements and improvements at
its historic stadium, Craven Cottage. More than any other club in the Premier
League, Fulham has become synonymous with its home field.

"We saw a lot of similarities between Craven Cottage and Fenway Park when
reviewing this opportunity and are excited to work with one of the top football
clubs in London," said Fenway Sports Group President Sam Kennedy. "Fulham and
the English Premier League are leading sports brands and we are eager to speak
with potential corporate partners about how they can achieve their global
marketing objectives by partnering with Fulham."

FSG will be tasked with selling integrated corporate marketing partnerships by
leveraging its extensive network of clients to introduce the Fulham legacy and
accompanying sponsorship opportunities to some of the most established brands in
North America. FSG`s experience with the Red Sox and Fenway Park and Fulham`s
experience at Craven Cottage will also allow the two organizations to
collaborate on best practices for maximizing revenue and enhancing the fan
experience at historic sporting venues.

Fulham FC, which competes in the top tier of English football, entered the
2009/10 season after having its best season ever in 2008/09, finishing seventh
in the Premier League and qualifying for the UEFA Europa League. The team has
played at Craven Cottage, located in South West London on the banks of the
Thames River, since 1896. Fulham has longstanding ties to the United States,
with several top American players on its roster. Current US National Team stars
Clint Dempsey and Eddie Johnson play for the club while Brian McBride and Kasey
Keller have also played for Fulham in recent years.

"We`re thrilled to work with Fenway Sports Group, a proven leader in the
sports-marketing industry," said Fulham Chief Executive Alistair Mackintosh.
"FSG has an unparalleled list of corporate contacts, and we`re certain that
their sports marketing experience, knowledge, and strategic thinking will give
us the best opportunity to tell the Fulham story to our target audience of North
American marketing executives."

Boston-based Professional Soccer Advisors, which works with Fulham on several
projects including growing the club`s brand and business interests in North
America, was integral in bringing Fulham and FSG together.

"We are thrilled to expand our existing strong relationship with Fulham into
this new and important realm," said Professional Soccer Advisors President Steve
Gans. "In joining together Fulham, a leading club in the English Premier League,
with FSG, a top-notch sports sales and marketing agency, we see great synergy in
connection with this project."

ABOUT FENWAY SPORTS GROUP

Fenway Sports Group (FSG) is a wholly owned subsidiary of New England Sports
Ventures (NESV). In addition to Fenway Sports Group, NESV owns the Boston Red
Sox, Fenway Park, and 80 percent of New England Sports Network. A premier
sports-management organization headquartered in Boston, FSG specializes in
representation, sponsorship sales, and strategic marketing consulting for
corporations who conduct business in sports and entertainment. For more
information please visit www.FenwaySportsGroup.com.

ABOUT FULHAM FOOTBALL CLUB

Established in 1879, Fulham is London`s oldest first-class club. Fulham has just
enjoyed the most successful season in their 130-year history and is looking to
build on last season`s success. Fulham FC is part of the English Premier League,
the most popular soccer league in the world. Fulham is owned by Egyptian
businessman Mohamed Al Fayed, who also owns the world-famous Harrods department
store in London. www.FulhamFC.com

Elevate Communications
Keith Gainsboro, 857-234-1481
keith@elevatecom.com

Copyright Business Wire 2009