CableLabs® Hosting 3D TV Pavilion at SCTE Cable-Tec Expo®

Part of Cable Connection - Fall 2009 in Denver
LOUISVILLE, Colo.--(Business Wire)--
CableLabs, working with some of the leading consumer electronics manufacturers
and with the Society of Cable Telecommunications Engineers (SCTE), has organized
a demonstration of the latest 3D theater and television displays as part of the
SCTE Cable-Tec Expo®, a part of Cable Connection - Fall 2009 in Denver. Expo is
set for Wednesday through Friday, October 28-30.

The CableLabs 3D TV Pavilion, co-sponsored with SCTE, will include a D-Cinema 3D
demonstration in a mini theater provided by Sony and a home theater experience
offered by Panasonic, as well as displays of consumer 3D television sets from
Hyundai IT, LG Electronics and Sony. The 3,400 foot booth will be part of the
Cable-Tec Expo show floor in the Colorado Convention Center in Denver.

As part of this 3D TV Pavilion, CableLabs will be demonstrating for the first
time ever transmissions of synchronized, full color, high definition
stereoscopic 3D video signals over a single cable channel on a real cable
system. Unlike the 3D-TV delivery of the past that used colored glasses, this
new system works with the new generation of 3D-ready TVs (using either polarized
or active shutter glasses) to bring the realism of the theater-like 3D
experience directly to the home.

"Our goal in producing this demonstration is to make the cable industry further
aware of the power of 3D theater experience in the home as well as at the
movies," said Dr. Paul Liao, President and CEO of CableLabs. "We truly value the
willingness of these consumer electronics companies to support this endeavor for
our industry and we thank SCTE for making us a part of their valuable
engineering event," he added.

"We think 3D television delivered to the home may be a way for cable operators
to differentiate themselves with consumers and we are very interested in the
technology on display in this pavilion as a component of that effort," said
Comcast CTO Tony Werner.

"3D plays an integral part of Sony`s Lens to Living Room story, and our joint
demonstration with CableLabs will further showcase the importance of 3D for the
cable connected home," said Dr. Randall Waynick, Senior Vice-President of
Strategic Alliances for Sony Electronics, Inc.

As part of the CableLabs exhibit, Comcast Media Center (CMC) will be providing
3D content from cable television programming networks to the CableLabs 3D TV
Pavilion. CMC`s ongoing technology innovation allows it to deliver scalable,
revenue-generating advanced video services to small and medium-sized operators
who otherwise may not be able to participate in costly advanced-video services
such as 3D.

"This 3D demonstration provides our SCTE Cable-Tec Expo® attendees with a unique
chance to experience theater and home three dimensional video," said Mark
Dzuban, SCTE President and CEO. "We are all looking forward to seeing this
technology in action."

The Sony Theater will feature a 21,000 lumen 4K SXRD projector in an
approximately 900-square foot enclosed cinema. Sony`s 4K digital cinema
projections systems offer among the highest picture resolution of all available
projection technologies, 8.8 million pixels. This is slightly more than four
times greater than high-definition. The system employed also uses a RealD XLS 3D
passive stereo optical system that includes the RealD recyclable passive cinema
eyewear.

Sony will also show its prototype 3D-ready LCD flat-screen TVs using 240Hz HFR
technology with active shutter glasses to deliver a Full HD 3D home experience.
As part of the connected home future, Sony`s is also bringing to the cable
customer new ways in which multimedia content can be viewed and shared, by
enabling Sony HDTVs to be directly connected over a home network and to the
customer`s broadband high-speed internet service.

Panasonic will demonstrate its Full HD 3D Home Theater experience in a living
room setting with a 103-inch Plasma TV. The entire setting has been built into a
53-foot 3D tractor trailer, part of a fleet of trucks that the company is
traveling to industry and other destinations to promote the power of 3D.
Panasonic plans to demonstrate 3D delivery over cable systems by participating
in this historic first cable delivery of stereoscopic 3D content to the 3D
Plasma screen in the truck.

"Panasonic is pleased to be first again with a best-in-the world technology to
help cable get the immersive 3D TV experience into cable systems nationwide,"
said Eisuke Tsuyuzaki, Panasonic Corporation of North America`s Chief Technology
Officer. "We hope to work closely with the cable industry to realize 3D in
living rooms beginning next year."

The Hyundai IT and LG Electronics equipment represents home theater devices.

Hyundai IT will show the latest Model (S465D) 46" LCD Full-HD polarized 3D
display with playing real-time 3D digital content. Hyundai S465D is capable of
displaying both 2D/3D contents and has integrated real-time 2D to 3D video
processing capability.

LG Electronics will demonstrate a 47-inch LCD HDTV model that allows viewers to
use passive polarized glasses to view the stereoscopic images displayed by the
TV. LG`s new 3D HDTV, available on the consumer market in South Korea since
August, uses a high-contrast and high-brightness LCD panel that displays
high-quality 1080p "Full HD" 2D images and also 3D stereo images that can be
delivered over HDMI interface ports in one of many possible formats. The UI
presents an intuitive and user-friendly way to select the inputs and format.

About CableLabs

Founded in 1988 by members of the cable television industry, Cable Television
Laboratories is a non-profit research and development consortium that is
dedicated to pursuing new cable telecommunications technologies and to helping
its cable operator members integrate those advancements into their business
objectives. Cable operators from around the world are members. CableLabs
maintains web sites at www.cablelabs.com; www.packetcable.com;
www.cablemodem.com; www.cablenet.org; and www.opencable.com.

CableLabs, DOCSIS, CableHome, PacketCable, Tru2way, OpenCable, OCAP, CableCARD,
DCAS, Go2BroadbandSM and CableNET are marks of Cable Television Laboratories,
Inc. All other marks are the property of their respective owners.

About SCTE

The Society of Cable Telecommunications Engineers (SCTE) is a non-profit
professional association that provides technical leadership for the
telecommunications industry and serves its members through professional
development, standards, certification and information. SCTE currently has
approximately 13,000 members from the U.S. and 70 countries worldwide and offers
a variety of programs and services for the industry`s educational benefit. SCTE
has 68 chapters and meeting groups and more than 3,000 employees of the cable
telecommunications industry hold SCTE technical certifications. SCTE is an
ANSI-accredited standards development organization. Visit SCTE online at
www.scte.org. Follow SCTE at http://www.facebook.com/pages/SCTE/47824206714 and
http://twitter.com/scte.

CableLabs
Mike Schwartz, 303-661-9100
m.schwartz@cablelabs.com

Copyright Business Wire 2009