Value Manager Joel Greenblatt Launches Online Money Management Firm Formula Investing at 5th Annual New York Value Investing Congress

Value Manager Joel Greenblatt Launches Online Money Management Firm Formula
Investing at 5th Annual New York Value Investing Congress
Firm Follows Strategy Described in New York Times Bestseller The Little Book
That Beats the Market to Help Individuals, Institutions and Registered
Investment Advisors Manage Portfolios of Value Stocks

NEW YORK, Oct. 19 /PRNewswire/ --Today Joel Greenblatt, a top value manager,
officially launched Formula Investing (www.formulainvesting.com), an online
money management firm that follows the investment strategy described in his
New York Times bestselling book The Little Book That Beats the Market. The
announcement was made as Greenblatt presented at the 5th Annual New York Value
Investing Congress, where the investing world's greatest minds, including Bill
Ackman, David Einhorn, and Julian Robertson, came to share their best
strategies with attendees.

Formula Investing is a money management firm that uses a unique, proprietary
stock-screening system and a disciplined approach to manage portfolios of
value stocks. The firm offers its services to individual investors and
institutions and to registered investment advisors, who can use Formula
Investing as a sub-advisor. Formula Investing uses a system that determines
portfolio selections through a simple, logical and proprietary quantitative
model that chooses stocks based on a combination of their relative cheapness
and quality, as measured by earnings yield and return on capital. Formula
Investing allows money to be managed in a disciplined manner that removes
factors, like excess emotion and future projections, that often lead to bad
investment results.

"When I wrote The Little Book That Beats the Market, I did so in an effort to
explain how investors can construct a portfolio of 'value' stocks with the
objective of outperforming broad market indices over the long term," said Joel
Greenblatt, Co-Founder and Chief Strategist, Formula Investing. "Formula
Investing allows individuals to have their money managed by professionals
using a system that follows the strategy outlined in my book. The methodology
used chooses a portfolio of stocks in a simple, logical and disciplined way so
that Formula Investing can provide individuals and registered investment
advisors with a unique opportunity to manage money wisely."

Greenblatt's experience includes founding and managing Gotham Capital, a
private investment partnership. Since 1996, he has been a professor on the
adjunct faculty of Columbia Business School, where he teaches Value and
Special Situation Investing.

Formula Investing is managed by K. Blake Darcy, a pioneer in online commerce
who served as the Founder and CEO of DLJdirect, one of the first online
brokerage firms. Darcy led DLJdirect from its inception in 1987 through its
sale to Bank of Montreal in 2001, where it became part of E-Trade in 2006.
Under his leadership, DLJdirect won numerous awards around the world for its
innovation and the quality of its service.

"Many readers of The Little Book That Beats the Market wanted to follow the
strategy Joel outlined but were unable to devote the time and attention
necessary to implement the strategy properly," said K. Blake Darcy, CEO,
Formula Investing. "Formula Investing gives individual investors and
registered investment advisors the opportunity to manage long-term assets in
the simple and logical way Joel created. Joel is considered a legendary
investor and respected the world over for his expertise. We are excited to
provide people with a unique opportunity to leverage Joel's insight through
Formula Investing's money management services."

Formula Investing is dedicated to transparency and is one of the first
registered online money management firms to allow clients to view their
account holdings and portfolio performance online, on close to a real-time
basis. The website www.formulainvesting.com is designed to make it fast and
easy for investors to get the information they need and sign up for an
account.

Once individuals have opened and funded an account, they can go online and
view their portfolio positions and balances, as well as see how their
portfolio is performing compared to various market benchmarks. The initial
investment requirement is $25,000, and the annual fee, which includes all
management fees and commission costs, is only 1% of assets. While the firm
believes investors should have a long-term focus when investing their assets
through Formula Investing, there are no penalty charges for closing an account
at any time.

Individual investors can choose between two methods of management at Formula
Investing: Professionally Managed and Self Managed. Professionally Managed
accounts allow an investor to establish a traditional, separately managed
account and let Formula Investing make all of the investment decisions.
Clients who choose to open a Self-Managed account are able to choose which of
Formula Investing's top-ranked stocks to purchase and then place an order for
a basket of these stocks with the click of a button. Alerts are then generated
by Formula Investing when it is time for the investor to consider selling
stocks in his or her portfolio.

The Value Investing Congress is recognized as one of the premier events for
value investors around the world. The Congress gives attendees the opportunity
to ask questions directly of every speaker so they can acquire expert
strategies specifically geared toward today's--and tomorrow's--investing
challenges.

About Formula Investing
Formula Investing is an online money management firm that uses a unique,
proprietary stock-screening system and a disciplined approach to manage
portfolios of value stocks. The firm offers its services to individual
investors and to registered investment advisors. The system Formula Investing
uses determines portfolio selections though a simple, logical and proprietary
quantitative model that chooses stocks based on two key measures--earnings
yield and return on capital. Formula Investing is co-founded by Joel
Greenblatt, one of the most highly regarded value managers in the world, and
it follows the strategy outlined in his New York Times bestselling book The
Little Book That Beats the Market.

Contact: Philip V. Ramirez, (212) 784-5713, Philip@GroupGordon.com

SOURCE Formula Investing

Philip V. Ramirez, +1-212-784-5713, Philip@GroupGordon.com