Metacafe and Babelgum Partner to Deliver On-the-Go Video Entertainment

Deal Provides Consumers Anytime, Anywhere Access to High-Quality Music, Film,
Comedy and More
PALO ALTO, Calif. & NEW YORK & LONDON--(Business Wire)--
Web and mobile premium content platform Babelgum and Metacafe, the world`s
leading independent video site, today announced a partnership that maximizes and
aligns Babelgum`s high-quality content offerings and mobile technology with the
large and growing Metacafe audience of more than 46 million unique monthly
viewers1.

Launching today is the Metacafe iPhone application, powered by Babelgum, which
features a curated collection of Metacafe videos in categories including movies,
sports, music, comedy, animation and "how-to" as well as a selection of Babelgum
professionally produced programming. The free application is now available via
the iTunes Store in the United States, United Kingdom, Italy, Germany, France
and Spain.

Also a result of the new partnership is a recently launched Babelgum-branded
channel on Metacafe, showcasing a selection of film, music, comedy,
environmental and urban content from the extensive Babelgum catalog. This
content will also be promoted in Metacafe`s recently introduced premium
entertainment hubs where relevant: TV Clips, Movie Trailers, Music Videos,
Sports Highlights and Video Games.

"Packaging content in popular entertainment categories is a win-win for viewers
and advertisers," said Erick Hachenburg, CEO of Metacafe. "We make it easy for
consumers to find content that suits their interests and preferences, and we
make it efficient and effective for advertisers to reach those consumers when
they`re engaged in the entertainment experience."

"To us, this is an incredible and winning combination," said Babelgum CEO
Valerio Zingarelli. "We`re pleased to extend our mobile expertise, following the
successful launch of our own US-based iPhone application earlier this year. With
Metacafe`s reach and Babelgum`s professionally produced content and mobile
technology both companies are ensured maximum visibility." This initiative was
developed by the Babelgum management team with the support of Massimo Armanini
of Babelgum`s Board.

About Metacafe - Entertainment That Connects

Metacafe is the leading independent online video site. We connect consumers with
the entertainment content they love and brand advertisers with the consumers
they serve. The company is teaming with content creators including top movie
studios, music labels, professional sports leagues, television networks, video
game publishers and best-of-the-web production firms to deliver an exceptional
entertainment experience to its more than 46 million unique monthly viewers,
more than 11 million of them in the U.S.1. The privately held company is
headquartered in Palo Alto, CA, and has offices in New York City, Los Angeles,
London and Tel Aviv. For more information - and millions of entertaining videos
- visit www.metacafe.com.

About Babelgum

An integrated mobile and Web content platform, Babelgum combines the full-screen
video quality of traditional television with the interactive capabilities of the
Internet and offers innovative professionally produced programming on-demand to
a global audience. Babelgum recently launched an original mobile application in
the United States, UK and Italy, that brings regionally tailored programming to
smart phones - at present iPhone 3G, iPod Touch, Nokia (N96, N95 and 6210) - via
3G and WiFi. Babelgum`s editorial focus is on music, comedy, film, urban
culture, nature and the environment. The company has set up two online contests
to nurture independent film and music talent: the Babelgum Online Film Festival,
chaired by Spike Lee (now in its second year) and the Babelgum Music Video
Awards, judged by acclaimed director Michel Gondry. Babelgum also launched a
Digital Studio initiative producing new, exclusive and original content. Two
productions have already been completed, including Downstream, focusing on the
controversy over the development of the oil sands of Alberta, Canada, and
Extinction Sucks, a wildlife series on the subject of conservation and
protection, with the active involvement of WWF. Babelgum's content partners
include, amongst others, EMI, Sony BMG, the Associated Press, PBS, BBC, VBS,
Lonely Planet, National Geographic, T5M, Shine Limited, Cinetic Rights
Management, Content Republic, Gong Anime, The Workbook Project, Cinelan, IMG,
Power to the Pixel and Off the Fence, as well as the Encounters, Los Angeles,
Rushes, From Here To Awesome and Renderyard Film festivals. Babelgum is an
independent and privately held company with offices in the United States, UK,
Ireland, France and Italy. www.babelgum.com

1 comScore, August 2009

Metacafe
Michelle Cox, +1-415-823-7574
michelle@metacafe.com
or
Andrea Giannotti, +44 7825 892 640
andrea.giannotti@babelgum.com
or
Ed James, +1-212-652-9295
ed@cornerstonepromotion.com

Copyright Business Wire 2009