Episodic Launches First Online Video Platform Designed to Broadcast and Monetize Both Live and On-Demand Video Streaming to Any Internet-Enabled Device

SAN FRANCISCO--(Business Wire)--
Episodic, Inc., provider of the most comprehensive online video platform, today
announced the general availability of the Episodic Video Publishing Suite to
serve the growing market of content owners and web marketers who broadcast both
live and on-demand streaming video. Episodic is the first video platform to
manage and monetize both live and on-demand video streaming from a single
application, providing producers with the flexibility necessary to succeed in
the era of pervasive video delivered simultaneously to the web and handheld
devices. The Episodic Publishing Suite provides the tools necessary to manage
and measure video content, as well as monetization services that enable ad
insertion and credit card transactions for both live and on-demand video
streaming. Episodic also announced the launch of a 30-day free trial program,
providing content producers a first-hand experience of the new online video
platform.

Already in use by national cable networks, web publishers, and small and medium
businesses, the Episodic platform spans the entire video value chain and
provides all the tools necessary to deliver online video via an intuitive easy
to use interface.

"Video monetization and delivery on the web and mobile devices have just begun
to mature and it`s time for a platform that can keep up," said Noam Lovinsky,
CEO of Episodic. "The days of prolonged deployment cycles and endless
professional services are behind us. With Episodic it`s all out of the box and
it just works. Customers want a platform that is easy to use, quick to deploy
and contains all of the capabilities needed for online streaming without having
to wrangle four different vendors."

The Episodic publishing suite is made up of five functional areas, providing a
turn-key solution which requires little to no customization and can be deployed
in days.

* Video Content Management: Episodic is designed to scale massive video
libraries, allowing content owners to easily encode and organize their video
from an intuitive interface. Publishers may setup custom metadata fields,
generate auto-updating query-based playlists or feeds and easily keep everything
synchronized across Episodic and their video asset management and storage
systems.
* Adaptive Bitrate Playback: The Episodic video player, built for the web and
mobile devices, delivers a television-like experience without any additional
software or plugins required.
* Monetization: The VAST compliant Episodic ad server delivers standard IAB
video ad units and is interoperable with all major ad serving platforms. In
addition to ad serving, Episodic`s subscription management and a credit card
authorization system allows for new revenue opportunities for video publishers
and producers.
* Audience Measurement: The Episodic analytics engine provides real-time metrics
and reporting around audience engagement, viewer performance, network quality
and the quality of the overall viewing experience. Quality of service metrics
help publishers maintain a superior viewing experience by reporting metrics like
average viewer bandwidth, average number of skips and stutters, player load
times and even content delivery latency.
* Syndication: Episodic offers automated distribution to over 30 video portals
and premium syndication to paid destinations like Hulu, iTunes and Amazon.

Showtime Networks and other leading national content providers have already
embraced Episodic`s best of breed technology.

"Episodic has been a valuable partner in Showtime`s online video initiatives,"
said Nicole Meola, Senior Director of Digital Content Development at Showtime
Networks. "What started as a trial production has now grown into a potential
revenue source for us with the use of the tools provided by the Episodic
platform. With Episodic, we launched and syndicated our commerce-supported live
streaming events and will continue to broadcast these events worldwide."

Specific feature details about the new service are available at
www.episodic.com.

About Episodic, Inc.

The Episodic publishing platform enables the broadcast of live and on-demand
video to any web site, mobile phone or Internet connected device. With Episodic,
content producers are able to push video to their web properties, showcase
content via social networks, and even build custom branded iPhone applications
around their media. Episodic spans the video value chain, providing everything
publishers need to manage, measure and monetize their content. Episodic is based
in San Francisco, CA and is privately held.

Episodic, Inc.
Mary Kay Crocker, 801-592-5575
marykay@episodic.com

Copyright Business Wire 2009