Procter & Gamble Releases 11th Annual Sustainability Report

'Designed to Matter' Highlights 50 Percent Reductions in CO2 Emissions, Water
Consumption and Waste Disposal Since 2002

CINCINNATI, Oct. 19, 2009 /PRNewswire/ -- The Procter & Gamble Company (NYSE:
PG) today released its 2009 Sustainability Report titled "Designed to Matter."
The report outlines P&G's progress in improving the environmental profile of
products and operations and delivery of several new, sustainable product
innovations. The report is available for viewing at
http://www.pg.com/sustainability.

"A fundamental reason why P&G has been in business for 172 years is the
clarity and constancy of our company's Purpose - to touch and improve
consumers' lives with branded products and services," said P&G Chief Executive
and Executive Sponsor of Sustainability Bob McDonald. "To fulfill this
Purpose, we must grow responsibly and sustainably and ensure that company
employees design strategies and programs that make a meaningful difference -
both in the environmental footprint of our products and our operations."

In March of this year, P&G announced significantly increased targets for its
2012 sustainability goals in recognition of the company's marked progress and
ongoing commitment to continuous improvement. These goals include specific,
measurable objectives for developing sustainable innovation products,
improving the environmental profile of P&G operations and facilities, and
improving lives through the company's Live, Learn and Thrive corporate social
responsibility programs.

Highlights of the P&G 2009 Sustainability Report include:

-- Including 2009 FY results, P&G operations have reduced (per unit of
production) water consumption by 52 percent, energy usage by 48
percent,
CO2 emissions by 52 percent and waste disposal by 53 percent since
2002.
One example cited in the report was P&G's Household Care plant in
Brockville, Canada, where teams reduced total site energy use by 20
percent.

-- Since 2007, P&G has achieved $13.1 billion in cumulative sales of
products with a significantly reduced environmental impact. This
includes sales of innovative new products like Ariel Excel Gel, a
highly
concentrated, low temperature laundry detergent introduced in Western
Europe. Consumers using Ariel Excel Gel use 20 to 50 percent less
energy, while manufacturing requires 40 to 50 percent less water and
30
to 40 percent less energy.*

-- The Children's Safe Drinking Water program has delivered 930 million
liters of clean drinking water since 2007, preventing an estimated 39
million days of disease and saving thousands of lives.

-- P&G continued to expand its Corporate Cause program, Live, Learn and
Thrive(TM), aimed at helping children in need around the world. Since
2007, the program has reached 135 million children. Programs were led
by P&G employees, with many advanced by leading P&G brands, to help
raise public awareness, engagement and philanthropic donations. Some
brands have formed key partnerships to address social issues, such as
Pampers' work with UNICEF to eradicate maternal and neonatal tetanus
and
the Always and Tampax "Protecting Futures" program which helps keep
girls in school in the developing world.

"Around the world, P&G employees have made sustainability a core part of their
everyday work, developing innovative solutions and delivering meaningful
results across the business - from manufacturing, packaging and shipping to
product formulation," said P&G Vice President of Global Sustainability Len
Sauers.

The company aims to further improve its operational footprint by extending its
focus on manufacturing operations to an end-to-end approach that includes
manufacturing, finished product logistics and supplier engagement, which will
impact all parts of the supply chain.

In 2009, P&G received numerous recognitions for its sustainability work. P&G
has been a member of the FTSE4Good and Dow Jones Sustainability Index (DJSI)
since their inception. In addition, P&G was added to the Global 100 list of
the world's most sustainable corporations in 2009. P&G also was recognized in
Corporate Responsibility Officer Magazine's 10th Annual 100 Best Corporate
Citizens List®, which ranks companies according to their environmental,
climate change, human rights, philanthropic, employee relations, financial and
governance practices. P&G was ranked 14th out of the 100 companies included
on the list. For more information on P&G's commitment to sustainability,
visit: www.pg.com/sustainability.

P&G's sustainability report was prepared using the Global Reporting
Initiative's (GRI) G3 guidelines. The GRI report is the most widely used
sustainability reporting framework that includes the principles and indicators
global organizations use to measure and report economic, environmental and
social performance.

*Note: Variations in Ariel Excel Gel measures are dependent on country
differences (e.g., energy rates, base packaging comparisons).

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®. The P&G community includes approximately
135,000 employees working in about 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and
its brands.

SOURCE Procter & Gamble Company

Rotha Penn, P&G Media Relations, +1-513-983-3939, penn.rs@pg.com; Lisa Popyk,
P&G Media Relations, +1-513-983-5058, popyk.la@pg.com