Denny`s Allnighter Inspires Fans to Eat and Cook Like a Rockstar

New Menu Headlined by Jewel and Los Lonely Boys Introduced with Digital Game
SPARTANBURG, S.C.--(Business Wire)--
Denny`s (NASDAQ: DENN) has cooked up a digital game, "Cook Like a Rockstar,"
that encourages late-night guests to create their own unique virtual meals
through online, social and mobile applications as a complement to the latest
Allnighter Rockstar menu featuring new dishes by Jewel and Los Lonely Boys. The
new Rockstar menu and "Cook Like a Rockstar" game are part of Denny`s ongoing
Allnighter program, a sub-brand launched last spring that provides young,
late-night guests with shareable food in a cool dining atmosphere from 10 p.m.
to 5 a.m.

"The Rockstar menu gives our late-night guests the opportunity to enjoy meals
that were literally created by some of the biggest entertainers in the world,
and now those same guests can match cooking skills with those same entertainers
from a computer or mobile device," said Mark Chmiel, chief marketing and
innovation officer for Denny`s. "`Cook Like a Rockstar` uses the cutting-edge
technology preferred by late-night guests to deliver an experience that is only
available at Denny`s. The Allnighter program is constantly evolving and `Cook
Like a Rockstar` is the latest innovation in a heritage rooted in providing
premium meals in an enjoying atmosphere a fair price."

Guests play "Cook Like a Rockstar" by choosing, combining, sizing and arranging
Denny`s ingredients from a drop down menu on a plate before finally naming the
menu item. Platforms featuring the game include iPhone, Facebook, and the
www.dennysallnighter.com Web site. The submissions will be featured and voted on
at www.dennysallnighter.com starting Oct. 19. The grand prize is a private party
for the winner, family and friends at a nearby Denny`s, which will feature the
winning menu item prepared and served by Denny`s chef and staff.

Joining Jewel and Los Lonely Boys on the new Rockstar Menu are the two most
popular Rockstar items to date, Rascal Flatts` Unstoppable Breakfast and the
Hooburrito, developed by rockers Hoobastank. The Rockstar menu items featured on
the Allnighter menu are currently available in Denny`s nationwide.

* Jewel`s Acoustic Smoked Chicken Quesadilla - A quesadilla filled with smoked
chicken, a blend of cheeses, spicy red chili sauce and pico de gallo topped with
sliced avocado and pico de gallo. It is served with sour cream and a lime wedge.

* Los Lonely Boys` Texican Burger - A burger topped with grilled onions, Pepper
Jack cheese, jalapenos, tomatoes and tangy barbecue sauce. It is served with new
wavy-cut French fries.
* Rascal Flatts Unstoppable Breakfast - Biscuit topped with country-fried steak,
eggs your way, American cheese, country gravy and bacon. It is served with hash
browns.
* The Hooburrito - Hoobastank serves up a burrito with crispy chicken strips,
Pepper Jack cheese, cheese sauce, fried onion crispers and a hint of barbecue
sauce. It is served with tortilla chips, cheese sauce and ranch dressing.

Past Denny`s Rockstar menus have featured Plain White Shake (Plain White Ts),
Melty Grilled Chicken and Sausage Quesadilla (Taking Back Sunday), Band of
Burritos (Good Charlotte), and The Great Eggsteak (Boys Like Girls).

The Denny`s Allnighter program also features the Adopt-A-Band initiative, which
not only provides up-and-coming bands with free meals, but allows fans to hang
out and spend personal time with bands at Denny`s locations, following concerts.
Some of these late-night Adopt-A-Band parties often become extensions of a
concert through impromptu acoustic jam sessions. To date, more than 40 bands
including Katy Perry, Saving Abel, and Forever the Sickest Kids have benefitted
through Denny`s Adopt-A-Band program.

For more information on the Allnighter program including the new Rockstar menu,
"Cook Like A Rockstar" and Adopt-A-Bands, please visit www.dennysallnighter.com.

About Denny`s

Denny`s is one of America`s largest full-service family restaurant chains, with
more than 1,500 locations. For more than 50 years, Denny`s has been serving up
real breakfast 24/7. Home of the famous Grand Slam®
breakfasts, Denny`s provides a variety of flavorful food and beverage
choices. For more information on Denny`s, please visit www.dennys.com.

Media Contacts:
for Denny`s
Erin Collins, 404-739-0160
erin.collins@fleishman.com
or
Chad Corley, 404-739-0149
chad.corley@fleishman.com

Copyright Business Wire 2009