Best Buy and Netflix Announce Partnership to Instantly Stream Movies Over the Internet Via Latest Models of Insignia Blu-ray Disc Players

Best Buy and Netflix Announce Partnership to Instantly Stream Movies Over the
Internet Via Latest Models of Insignia Blu-ray Disc Players

MINNEAPOLIS and LOS GATOS, Calif., Oct. 20 /PRNewswire/ -- Insignia, a Best
Buy Co., Inc. (NYSE: BBY) exclusive brand, and Netflix, Inc. (Nasdaq: NFLX),
the world's largest online movie rental service, today announced the
availability of two new Insignia Blu-ray Disc Players that enable Netflix
members to instantly watch movies and TV episodes streamed from Netflix over
the Internet to their televisions.

The new Insignia Advanced Series Blu-ray Player (NS-WBRDVD) and the Insignia
Connected Blu-ray Player (NS-BRDVD3) are now on sale for $249.99 and $179.99,
respectively, at all Best Buy retail stores and bestbuy.com. Both models are
Internet ready, giving Netflix members on an unlimited plan access to a
growing library to watch instantly on their TV. The Insignia Advanced Series
model uses built-in Wi-Fi to connect to the Internet while the Insignia
Connected player uses an Ethernet connection. The ENERGY STAR-certified
players feature Dolby TrueHD to deliver exquisite high-quality sound and use
up conversion to display standard DVDs with crisp clarity and precision.

Netflix members on an unlimited plan can use the Insignia Blu-ray Disc Players
to instantly watch thousands of titles streamed from Netflix, including
popular current season and older television shows, classic movies,
documentaries, foreign films, independent movies, some new releases and more.
They can watch as much as they want, any time they want. Members can manage
their Netflix instant Queue on the Insignia Blu-ray Disc Player, including
browsing titles by genre from personalized lists, adding movies to their
instant Queue or pushing "Play" to start instantly watching a movie or TV
episode. As with all other Netflix ready devices that instantly stream from
Netflix, the Insignia Blu-ray Disc Players allow Netflix members to start and
stop movies, go back or fast forward as much as they like at different times.

"Best Buy customers appreciate dependable performance at reasonable prices,"
said Nigel Waites, CTO of Best Buy's Exclusive Brands. "The ability to
instantly watch movies streaming from Netflix via the Insignia line of Blu-ray
Disc Players will appeal to Best Buy shoppers who seek unsurpassed
convenience, selection and value in a Blu-ray disc player."

"Best Buy is a terrific place to shop for TVs, Blu-ray disc players, computers
and other technology products that entertain and suit the lifestyle needs of
millions of consumers," said Netflix Chief Executive Officer Reed Hastings.
"We're proud to see Insignia models that instantly stream movies from Netflix
on Best Buy shelves. Or, better yet, seeing customers buy them off the
shelves."

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best
Buy is a multinational retailer of technology and entertainment products and
services with a commitment to growth and innovation. The Best Buy family of
brands and partnerships collectively generates more than $45 billion in annual
revenue and includes brands such as Best Buy; Audiovisions; The Carphone
Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video;
Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 155,000
employees apply their talents to help bring the benefits of these brands to
life for customers through retail locations, multiple call centers and Web
sites, in-home solutions, product delivery and activities in its communities.
Community partnership is central to the way business is done at Best Buy. In
fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality
of the communities where its employees and customers live and work. For more
information about Best Buy, visit www.bestbuy.com.

About Insignia

Insignia is a Best Buy Exclusive Brand designed to provide our customers with
affordable, well-designed technology. Best Buy listens to its employees' and
customers' feedback then leverages these insights to develop a broad range of
quality solutions in Insignia products, all at a great value. The Insignia
line features a wide selection of consumer electronics including HDTVs,
Blu-ray players, home theater solutions, GPS, audio products and more. The
Insignia Advanced Series Televisions feature clear picture quality, richer
sound and are backed by an industry leading two-year warranty. Insignia
products are available exclusively at all Best Buy retail locations and online
at www.bestbuy.com and www.insigniaproducts.com.

About Netflix, Inc.

Netflix, Inc. (NASDAQ: NFLX) is the world's largest online movie rental
service, with more than 10 million subscribers. For only $8.99 a month,
Netflix members can instantly watch unlimited movies and TV episodes streamed
to their TVs and computers and can receive unlimited DVDs delivered quickly to
their homes. There are never any due dates or late fees. Netflix members can
exchange DVDs as often as they want using a postage-paid return envelope.
Members can choose from a vast selection of DVD titles and a growing library
of movies and TV episodes that can be watched instantly. Netflix is partnering
with leaders in consumer electronics to bring to market a range of devices
that can instantly stream movies and TV episodes from Netflix directly to
members' TVs. These devices currently include Blu-ray Disc Players and new
Internet TVs from LG Electronics; Blu-ray Disc Players from Samsung; the Roku
digital video player; Microsoft's Xbox 360 game console; TiVo digital video
recorders; and, soon, Internet TVs from Sony and VIZIO. For more information,
visit http://www.netflix.com/

SOURCE Netflix, Inc.

Steve Swasey, Netflix, +1-408-540-3947, sswasey@netflix.com; Carolyn Aberman,
Best Buy Public Relations, +1-612-292-NEWS, newscenter@bestbuy.com