Ambit Energy to Launch Service in NYSEG Territory

Deregulation Allows for Expanded Market Share and Access to an Additional 1.1
Million Customers
NEW YORK--(Business Wire)--
One of the fastest growing Energy Service Companies (ESCOs) in the state, Ambit
Energy announced it will launch energy service in the New York State Electric &
Gas (NYSEG) territory in the first quarter of 2010.

"We look forward to expanding our presence in New York and are proud to say that
we can now offer almost every customer in the state a lower cost option compared
to the incumbent provider," said Ambit Energy CEO and co-founder Jere W.
Thompson, Jr."The New York markets continue to prove themselves as very
receptive to the benefits of competition in the energy industry."

Ambit Energy will now offer its competitive rates to a market of more than
871,000 electric and 256,000 gas customers across more than 40 percent of
upstate New York. To date, only about nine percent or 100,000 customers have
taken advantage of the open market by switching to an alternative energy
supplier.

As they have done in other New York market areas such as Con Edison and National
Grid, Ambit`s independent consultants will plan to offer the benefits of Ambit
Energy`s service to as many of the remaining 91 percent as possible.

"With this launch, our Independent Consultants are able to serve another huge
New York market," said Ambit Energy CMO and co-founder Chris Chambless. "And
with our Guaranteed Savings Plan, they are well-armed to help New York consumers
in the NYSEG territory switch and save. It`s been our experience that New York
consumers are extremely open to saving money."

As in other New York markets, Ambit Energy will offer a competitive monthly rate
and annual savings guarantee. In addition, each customer will receive an instant
savings each month up to two percent as they avoid sales tax charges on the
delivery portion of their bill.

For information on Ambit Energy`s rates and services, or its upcoming service
launch into the NYSEG Territory, visit AmbitEnergy.com or call (877) 28-AMBIT.

for Ambit Energy
Allison Lowe, 972-499-6631
or
Nick LaVecchia, 214-270-1782

Copyright Business Wire 2009