Coming Storm: Spherion 2009 Emerging Workforce Study Reveals Ongoing Disconnects Between Employers and Workers
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Coming Storm: Spherion 2009 Emerging Workforce Study Reveals Ongoing
Disconnects Between Employers and Workers
Many Workers Are Dissatisfied and Express Desire for Strong Company Reputation
and Mission
FT. LAUDERDALE, Fla., Oct. 20 /PRNewswire-FirstCall/ -- Historically high
unemployment rates and a weak economy have not significantly impacted
employees' career priorities and expectations according to a comprehensive
study of U.S. employers and workers released by Spherion Corporation (NYSE:
SFN) today. While workers still have high expectations of what their employers
should be doing to retain them, the study shows that employers continue to
have differing opinions about what keeps employees committed to their jobs,
including financial compensation, benefits, work/life balance and growth
potential. As a result, only 24 percent of workers say they are very satisfied
with their growth and earnings potential at their current employer and 27
percent say they are very satisfied with their compensation levels.
"Despite the significant changes that U.S. employers and workers have
witnessed over the past few years, we see that there has been surprisingly
little change in how both perceive the workplace and the employer-employee
relationship," says Roy Krause, Spherion® president and CEO. "The fact that
the results haven't shifted significantly is indicative of an interesting
trend we've been following over the last 12 years - that workers' perceptions
of their own situations and expectations of their employers aren't largely
impacted by the economy."
Krause continued, "This continuing disconnect could mean that as soon as job
creation starts up again, employers who haven't focused on retention could
face high levels of turnover as workers seek positions at employers that offer
them greater workplace satisfaction. It is imperative that HR executives
realize that the actions they take during a downturn, will impact the bottom
line and potential growth of their organization in an upturn."
Low Satisfaction and Differing Views on Retention
Not surprisingly, given the current economic condition (and for the third
consecutive study), financial compensation and benefits packages continue to
be the most important factors in a worker's decision to stay with or leave an
employer. However, other crucial factors such as growth potential and
work/life balance also play a major role in their decisions. Employers, on the
other hand, have very different thoughts on what drives employee retention, as
they believe management climate, supervisor relationships and company culture
are the driving forces. Workers also continue to express low rates of
satisfaction with each retention driver, further exacerbating the disconnect.
Drivers of Retention
Employer View Worker View % Very
------------- ----------- Satisfied
1. Management climate 1. Benefits 37%
2. Supervisor relationship 2. Financial compensation 27%
3. Culture & work environment 3. Growth & earnings potential 24%
4. Benefits 4. Management climate 36%
5. Financial compensation 5. Time & flexibility 36%
6. Growth & earnings potential 6. Culture & work environment 34%
7. Time & flexibility 7. Supervisor relationship 43%
8. Training & development 8. Training & development 26%
Company Reputation and Mission Important to Candidates and Employees
The study results also highlight the importance of company reputation and a
clear strategy/mission to today's workforce. In fact, employees within an
organization that have a clear mission and follow through on that mission are
much more likely to refer a friend to their employer than one without (52
percent vs. 31 percent). The impact on worker satisfaction is significant as
well:
Employer has clear
mission AND Employer DOES NOT
Workers very satisfied with: follow-through: have a clear mission:
---------------------------- --------------- ---------------------
Supervisor relationship 60% 24%
Management climate 55% 16%
Benefits 51% 15%
Culture and work environment 52% 14%
Growth and earnings potential 39% 7%
Financial compensation 41% 12%
Training and development 42% 7%
Time and flexibility 52% 16%
"A company's reputation is clearly important in the minds of both candidates
and employers and that's why the most innovative companies are actively
managing their reputation - both externally and with their own employees,"
Krause said. "The difference in satisfaction and likelihood of referrals for
companies that clearly state their mission and then consistently
follow-through with their stated mission shows that workers are looking and
watching everything that companies say and do through all channels."
Krause continued, "Employers that don't manage their mission, reputation and
message face serious backlash from their constituents which could have a
long-lasting impact on their perception in the marketplace as well as among
their own workforce."
Additional Results from the 2009 Spherion Emerging Workforce Study:
-- Only 13 percent of employers are doing more to retain workers, while
30
percent are actually doing less than in previous years - according to
employees.
-- 54 percent of workers do not believe they are paid what they are worth
-- One in ten workers (11 percent) voluntarily changed jobs in the past
year
-- 74 percent of workers say their jobs mean more to them that just
making
a living
-- 69 percent of workers say they plan to retire at age 65 or older
-- 94 percent of workers say that a company that offers work/life balance
options is more attractive to them, yet only 35 percent are very
satisfied with their ability to maintain work/life balance and 25
percent are very satisfied with what their employer currently offers
them
-- 52 percent of employers say that keeping employment costs under
control
is a top priority now
-- 40 percent of employers are very satisfied with the quality of their
full-time workforce
-- 53 percent of employers say workforce planning for skills and talent
are
major initiatives and only 21 percent believe planning for diversity
if
a major initiative
-- 58 percent of employers believe referrals deliver the best candidates
to
their company
-- Only 24 percent of employers have a formal social media/networking
policy in place
For additional information on the 2009 Spherion Emerging Workforce Study,
visit www.spherion.com/emergingworkforce.
About the 2009 Spherion Emerging Workforce Study
More than 12 years ago, Spherion® consulted with international polling firm
Harris Interactive to launch the Emerging Workforce® Study, a research
initiative designed to provide a comprehensive portrait of changes in the
American workforce in the context of on-going social and economic events.
Spherion® has continued to track and study the changing attitudes of the
American workforce and the resulting implications for U.S. employers through
subsequent studies conducted in 1997, 1999, 2003, 2005, 2007 and 2009.
Methodology
The Spherion Emerging Workforce Employer Survey was conducted by phone and
online within the United States by Harris Interactive on behalf of Spherion
between February 18, 2009 and March 6, 2009 among 306 Human Resources
Managers. No estimates of theoretical sampling error can be calculated; a full
methodology is available.
The Spherion Emerging Workforce Employee Survey was conducted online within
the United States by Harris Interactive on behalf of Spherion between February
4, 2009 and March 16, 2009 among 2,519 employed adults aged 18 and older. No
estimates of theoretical sampling error can be calculated; a full methodology
is available.
About Spherion Staffing Services
Spherion Staffing Services is a leading recruiting and staffing provider that
specializes in placing administrative, clerical, customer service and light
industrial candidates in temporary and full-time opportunities. As an industry
pioneer for more than 60 years, Spherion Staffing Services has sourced,
screened and placed millions of individuals in a multitude of industries
throughout our network of offices across the United States and Canada.
Spherion Staffing Services is a division of Spherion Corporation (NYSE: SFN),
which operates a family of specialty brands providing strategic workplace
solutions in professional recruiting, outsourcing, managed services and
contractor compliance programs, technology services and general staffing. For
more information, please visit www.spherion.com.
About Harris Interactive
Harris Interactive is the 13th largest and one of the fastest-growing market
research firms in the world. The company provides innovative research,
insights and strategic advice to help its clients make more confident
decisions which lead to measurable and enduring improvements in performance.
Harris Interactive is widely known for The Harris Poll, one of the longest
running, independent opinion polls and for pioneering online market research
methods. The company has built what it believes to be the world's largest
panel of survey respondents, the Harris Poll Online. Harris Interactive serves
clients worldwide through its North American, European and Asian offices, and
through a global network of independent market research firms. More
information about Harris Interactive may be obtained at
www.harrisinteractive.com.
SOURCE Spherion Corporation
Lesly Cardec, +1-800-422-3819, leslycardec@spherion.com, or Josette Robinson,
+1-212-279-3115 x212, jrobinson@cjpcom.com
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