Accenture and Adchemy Team to Create Enterprise-Ready Digital Marketing Platform

- Accenture takes equity stake in leading digital marketing technology firm -
NEW YORK & REDWOOD SHORES, Calif.--(Business Wire)--
Accenture (NYSE: ACN) and Adchemy, the pioneer of audience relationship
management (ARM), have formed a global alliance to help large companies and
their agency partners build more effective digital experiences with their
customers. The alliance will give clients a new way to identify, engage and
acquire customers. As part of the alliance agreement, Accenture has taken a
minority equity stake in Adchemy and Tim Breene, Accenture`s senior managing
director of Strategic Initiatives, has joined Adchemy`s Board of Directors.

The alliance will extend the capabilities of Accenture Interactive, a business
launched by Accenture in September that helps companies develop world-class
digital marketing capabilities, enhance the development and management of their
websites and online marketing capabilities, and optimize their online and
offline marketing investments.

Accenture and Adchemy will team to offer an enterprise-scale technology
platform, which includes software as a service and support, combined with
best-practice methodologies, and a range of consulting services including
analytics, Web development and digital managed services. Adchemy will provide
its audience relationship management technology, which enables marketers to
build relationships with anonymous consumers before they become customers.

Adchemy`s state-of-the-art Audience Management Platform uses science and data to
help large marketers and their agencies connect with their audience in
meaningful ways. Most companies face significant barriers in tailoring their
digital marketing to each audience segment. Furthermore, functional departments
often have their own siloed relationships with audiences, forcing the
interaction to re-start at each consumer touch point. The Adchemy platform is
used by clients to manage the entire marketing experience, allowing marketers to
efficiently deliver customized and continuous interactions with audience members
at mass scale to maximize engagement and conversion.

Adchemy`s platform will be integrated with the Accenture Intelligent Digital
Platform, a solution that combines leading-edge technology and analytics to
analyze customer behavior and deliver compelling website experiences. Combining
the two platforms will provide a single platform that for the first time allows
marketers to have visibility into and optimize the end-to-end consumer
experience across the major forms of online and offline marketing.

"Our strategic investment in this new alliance will enable our joint clients to
take advantage of audience relationship management technology to manage the
consumer experience all the way from the media buy and ads to the website visit
and finally to the sale," said Tim Breene, senior managing director of Strategic
Initiatives at Accenture. "It will also enable companies to continually refine
this value chain through the constant feedback of insight and analysis,
ultimately resulting in more efficient and effective online marketing
campaigns."

Accenture Interactive and Adchemy will focus primarily on large enterprises and
their agency partners seeking to grow their digital channels, maximize digital
marketing return on investment and reduce customer acquisition costs. Last month
Procter & Gamble became the anchor client of Accenture Interactive under a
multi-year agreement in which Accenture will be P&G`s primary Web technology
infrastructure and services provider.

"New digital channels such as search have been dominated by new entrants and
very few of the Fortune 1000 have fully taken advantage of the new opportunities
in digital," said Murthy Nukala, chairman and CEO of Adchemy. "Many larger
companies and their agencies have unique business needs, technology hurdles,
integration complexity, and outsourcing requirements. Our alliance provides
these clients with a trusted, enterprise-scale partner with a global footprint
and the requisite expertise in technology, outsourcing, and strategy to fully
achieve digital marketing success."

About Accenture

Accenture is a global management consulting, technology services and outsourcing
company. Combining unparalleled experience, comprehensive capabilities across
all industries and business functions, and extensive research on the world`s
most successful companies, Accenture collaborates with clients to help them
become high-performance businesses and governments. With approximately 177,000
people serving clients in more than 120 countries, the company generated net
revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009. Its home
page is www.accenture.com.

About Adchemy

Adchemy is the pioneer of Audience Relationship Management (ARM). It is a
technology company that uses science and non-PII data to help large marketers
and their agencies connect at scale with their audience in meaningful ways. More
than 300 customers have used Adchemy, to present a cohesive, customized
experience across multiple touch points with audience members. The company was
founded in 2004 and is based in Redwood City, CA. www.adchemy.com

Accenture
Alex Pachetti, +1 917-452-5519
alex.pachetti@accenture.com
or
For Accenture
Courtney Schacht, +1 212-614-4873
courtney.schacht@bm.com

Copyright Business Wire 2009