Record-Breaking Relaxation at Marine Corps Marathon

Tue Oct 20, 2009 12:24pm EDT

* Reuters is not responsible for the content in this press release.

Massage Envy(R) To Sponsor Event to Earn the World Record for the Most
Massages Given at the Same Time


ROSSLYN, Va., Oct. 20 /PRNewswire-USNewswire/ -- On Sunday, October 25,
Massage Envy will sponsor an event to earn the Guinness World Record for the
most people being massaged simultaneously in one location.  The goal is to
have 200 people simultaneously massaged, just as they finish participating in
the 34th annual Marine Corps Marathon.  There will be a sea of tables set up
on Wilson Boulevard between Fort Myer Drive and Nash Street to accommodate the
record-setting massages.  If it is raining, the massage tables will be set up
under the overpass on Fort Myer Drive.


The current record for the most people being massaged at the same time is 154,
set in London, England in 2007.  Runners and walkers, as well as wheelchair
and hand cycle participants can line up for the record-setting massages after
they cross the finish line.  The massages will begin at 11:45 a.m. and
continue for 15 minutes.  Organizers will certify the setting of the record on
site, and an announcement will be made at an awards ceremony at the finish
line at 12:30 p.m.  


Massage Envy has teamed up with the Marine Corps Marathon for the last 2
years, providing massages for runners as they complete the race.  "We wanted
to take it a step further this year by making it a record-setting event," says
Charles Fisher, a Virginia Massage Envy owner.  "We know that massage has
great health benefits like lower blood pressure and a stronger immune system. 
We want to share that boost with marathon participants who will really need it
after a 26.2 mile run," added Fisher.


Massage Envy is a national chain of membership-based massage clinics across
the country.  With 590 clinics, they are the largest provider of therapeutic
massage in the country, employing about 14,000 therapists.  In the DC /
Baltimore Metro area, there are 18 Massage Envy clinics, with 21,000 members. 



"We're thrilled that our participants this year will not only get a relaxing
massage, but the opportunity to participate in a world record as well," said
Rick Nealis, Director of the Marine Corp Marathon.  


All massage therapists participating in the event are licensed and have been
instructed to follow a basic protocol for each 15-minute therapeutic massage. 



Nicknamed "The People's Marathon", The Marine Corps Marathon is the world's
largest marathon not to offer prize money.  Thirty-five thousand participants
are expected this year including runners, walkers, and many handicapped
participants including some wounded U.S. soldiers.  The marathon is presented
by USAA, Brooks Sports, Inc., and Arlington County.  No federal or Marine
Corps endorsement is implied.




SOURCE  Massage Envy

Meredith Resnick, +1-301-585-5034, meredith@cfoxcommunications.com, for
Massage Envy
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