WealthEngine and Bentz Whaley Flessner Team Up to Provide Integrated Prospect Research and Analytics to Higher Education, Healthcare and Nonprofit Organizations

WealthEngine and Bentz Whaley Flessner Team Up to Provide Integrated Prospect
Research and Analytics to Higher Education, Healthcare and Nonprofit
Organizations
Leaders in their Respective Disciplines Address the Need for More
Sophisticated Fundraising

BETHESDA, Md., Oct. 20 /PRNewswire/ -- WealthEngine, a leading provider of
sophisticated prospect research tools and screening services, announced today
that it has teamed up with fundraising consulting firm, Bentz Whaley Flessner,
to provide the market's most comprehensive and effective analysis of giving
capacity and propensity.

For more than 18 years, WealthEngine has been helping higher education,
healthcare and nonprofit organizations understand the giving capacity of their
donors and identify prospective future donors through its comprehensive wealth
screening capabilities. Today, more than 2000 organizations rely on
WealthEngine's wealth identification and verification tools for their donor
and prospect research.

Bentz Whaley Flessner's analytics division, DonorCast, founded by Joshua
Birkholz, principal of Bentz Whaley Flessner and author of Fundraising
Analytics, specializes in custom-engineered analytics and data mining training
that provide nonprofit organizations with important insights into the giving
patterns among their own donors across a spectrum of fundraising programs.
DonorCast uses predictive modeling and statistical analysis to increase the
sophistication of fundraising programs and to point their efforts to the
greatest opportunities for success.

"We have proven to be a solid combination as our clients already respect the
tremendous value WealthEngine and Bentz Whaley Flessner deliver within our own
respective disciplines of prospect research and modeling," said Tony Glowacki,
chief executive officer of WealthEngine. "In fact, working together, we
recently won engagements at two major universities in the Midwest. By
formalizing our partnership going forward, institutions can benefit from our
integrated approach to wealth identification, prospect segmentation and
predictive modeling."

Through this integrated approach, WealthEngine will comprehensively screen an
institution's records for wealth qualification and giving capacity.
WealthEngine's screening across 30 databases provides the capability to
quickly identify and focus on the best major gift prospects. It also provides
the capability to further segment the results to identify opportunities for
annual appeal upgrades. DonorCast will then incorporate the wealth screening
results and constituent information from the client's database to perform
highly customized predictive modeling on all individual records in the
database.

"The goal is to identify and segment the best prospects for each institution
by using the latest in capacity and propensity analysis, thereby providing
transformative change to our clients' prospect development efforts," said
Joshua Birkholz director of DonorCast. "Our unique "screen then model"
approach arose from the many requests of prospect research and development
professionals uncomfortable with pre-filtering screening by demographic
modeling. Together with WealthEngine, we're answering the call for these
proven approaches that yield measurable results."

About WealthEngine
WealthEngine is a leading provider of sophisticated prospect research and
analytics to nonprofit organizations and institutions of higher education,
financial services firms, and other for profit organizations. More than 2000
clients use WealthEngine's products for comprehensive prospect research on
individuals, companies and foundations. Headquartered in Bethesda, Md.,
WealthEngine offers products in both the United States and the United Kingdom.
For more information, visit www.wealthengine.com.

About Bentz Whaley Flessner
Bentz Whaley Flessner is a full-service consulting firm dedicated to helping
leading nonprofit organizations build strong institutional advancement
programs and execute successful campaigns. Since 1983, Bentz Whaley Flessner
has provided counsel and assistance for every step of the development process.
DonorCast, the firm's analytics division, offers the most comprehensive custom
analytics services for fundraising. For more information, visit www.bwf.com.

SOURCE WealthEngine

Cheryl Gustitus of WealthEngine, +1-240-744-1034, cgustitus@wealthengine.com;
or Joshua Birkholz of Bentz Whaley Flessner, +1-952-921-0111,
donorcast@bwf.com