Barnes & Noble Introduces nook™, its Wireless eBook Reader with E Ink® Display & First Color Touch Screen for Navigation

Tue Oct 20, 2009 5:30pm EDT

* Reuters is not responsible for the content in this press release.

http://www.businesswire.com/news/home/20091020006745/en

First Device to Allow Readers to Lend eBooks

Most-Connected eBook Reader Offers Free 3G Wireless and Wi-Fi Access to Over One
Million eBooks, Newspapers and Magazines; Wi-Fi Enables Free In-Store Browsing
of Complete eBooks

"Reading Now" Technology Provides Seamless Access to Content: Forget your nook?
Pick up where you left off on your iPhone, PC or Mac

Taking Pre-Orders now for $259 at nook.com and in Barnes & Noble Stores; Device
will be Available end of November

MEDIA ALERT: Barnes & Noble will conduct a teleconference, Wednesday, October
21, at 9:30 A.M. Eastern Time. William J. Lynch, President of Barnes & Noble.com
(BN.com),will provide a short overview of the announcement and answer questions
from the media on a first-serve basis. This audio-only call is open to all media
and will be available via Webcast at www.barnesandnobleinc.com/webcasts. Dial-in
number is 877-879-6203, passcode 6395456. Dial-in for international callers is
719-325-4753. 
NEW YORK--(Business Wire)--
Barnes & Noble, Inc. (NYSE: BKS), the world`s largest bookseller, announced
today the launch of nook, the Barnes & Noble eBook reader, which marries
innovative technology and sleek minimalist design with access to the company`s
digital store of over one million eBooks, newspapers and magazines. 

nook features many industry firsts as it is the first Android™-based eBook
reader and the first to offer a color touch screen for navigation along with a
best-in-class E Ink display for an immersive, enjoyable e-reading experience.
For fast connectivity, nook is the first eBook reader to provide, at no
additional costs to customers, both 3G wireless access on AT&T`s mobile
broadband network and access to Wi-Fi for Barnes & Noble in-store browsing and
enjoyment. And to help friends share their joy of reading, nook is the first
eBook reader to offer digital lending for a wide selection of eBooks. 

"We asked our customers what they wanted in an eBook reader, and specifically
designed nook to be the most full-featured, fun, stylish and easy-to-use eBook
reader on the market," said William J. Lynch, President of Barnes & Noble.com.
"With our nationwide footprint, Barnes & Noble customers can see, touch and hold
nook. Our 40,000 booksellers are ready to help customers discover how easy it is
to download and read eBooks on nook, and what a pleasure it is to have access to
their favorite eBooks, magazines and newspapers any time and anywhere." 

nook:The Device

The centerpiece of Barnes & Noble`s strategy to deliver any book, any time,
anywhere, nook was created expressly with the reader in mind, with features and
functionality to create an immersive, seamless and fun experience:

* A Gripping Read, by Design
nook`s sleek, minimalist design puts the focus on the content, not the
technology, and the combination of color and touch make navigation intuitive and
simple. nook feels great in hand and features a contoured, easy-to-hold back.
About the size and weight of a paperback book, nook is thin, small and portable.
Its best-in-class E Ink Vizplex™ display is easy on the eyes with text as clear
and crisp as a printed book. And with no glare or backlight and adjustable text
size, you can read comfortably for hours without straining your eyes.

* Color Touch for Easy Navigation
The beautiful lower color touch screen offers an immersive experience, inviting
you to virtually browse through brilliant cover art, flip through an expansive
library, or search using a virtual keyboard. nook presents the controls,
navigation and keyboard you need, only when you need them.

* Download eBooks Wirelessly
With fast 3G wireless and Wi-Fi access, nook is the most-connected eBook reader.
Browse and instantly download eBooks, magazines and newspapers simply and
seamlessly on AT&T`s 3G wireless network, the nation`s fastest, with no set-up
required or additional wireless costs. Connect to the complimentary Wi-Fi,
provided by the AT&T Wi-Fi network, in Barnes & Noble stores and download at
broadband fast speeds.

* Lend eBooks to Friends
With nook`s breakthrough LendMe™ technology, lend a wide selection of eBooks to
friends free of charge, for up to 14 days at a time. Just choose the book you
want to share and send it to your friend`s nook or iPhone, iPod touch, select
BlackBerry® and Motorola smartphones, PC or Mac® with Barnes & Noble eReader
software.

* A Continuous Reading Experience
With "Reading Now," your virtual bookmark, nook brings you back to the last book
you`ve read, right where you left off. And it works across a range of devices.
If you forgot your nook at home, Barnes & Noble`s free eReader software on your
iPhone, select BlackBerry and Motorola smartphones or laptop lets you pick up
where you left off, including annotations. And when you`re reunited with your
nook again, the Reading Now page will be updated and ready to go.

* A Wealth of Content, in the Palm of Your Hand
nook can hold up to 1,500 eBooks and other printed content, and the sky`s the
limit for your digital library when you use nook`s expandable memory slot. A
16GB MicroSD card holds up to 17,500 eBooks.

* Portability and Personalization
You can also easily transfer PDF-format documents from your computer to access
and read business documents, legal contracts and travel information on your
nook. And transfer your photos to create custom screensavers.

* Protect Your nook in Style
nook comes with a removable back cover you can personalize from a selection of
four additional great colors. You can also choose from a range of accessories by
renowned designers kate spade new york, Jack Spade, Jonathan Adler, Tahari and
others. From classic and colorful portfolios to an innovative book light, Barnes
& Noble will offer stylish and elegant accessories designed exclusively for nook
both in stores and online.

Over One Million eBooks, Newspapers and Magazines

As part of nook`s introduction, Barnes & Noble has further expanded its wide
selection of content to satisfy every reader.

* Expanded eBookstore
From fiction to horror and romance to thrillers, with the launch of nook, Barnes
& Noble`s eBookstore now offers the most eBook titles - over one million - with
most bestsellers and new releases for just $9.99.

* Your Daily Newspapers on nook
Read your "morning paper" any time, anywhere you go. Barnes & Noble now offers
subscriptions to more than 20 newspapers, including The New York Times, The Wall
Street Journal, The Washington Post and Los Angeles Times. Barnes & Noble
expects to offer, in digital form, subscriptions to every major U.S. daily.

* Read Your Favorite Magazines
As the nation`s second largest retailer of magazines, Barnes & Noble is now
pleased to offer its customers digital subscriptions. Enjoy reading publications
including Forbes, Newsweek and The Nation on your nook, at home or on the go.

Experience nook at Your Local Barnes & Noble

Barnes & Noble`s nationwide network of stores enables its customers to see nook
and get hands-on demonstrations from its booksellers. Furthermore, nook owners
get added benefits.

* Stunning Retail Displays
Barnes & Noble has created stunning storefront displays for nook that begin
rolling out tomorrow in its highest-volume stores including 17 College
bookstores such as DePaul University, Harvard University, Southern Methodist
University, University of Pennsylvania and Washington State University. nook
will be on display at its fully staffed customer service centers in every
store.

* Dedicated Booksellers
Barnes & Noble`s 40,000 booksellers are ready to help customers get the most of
their nook e-reading experience, demonstrate the eReader applications on other
devices, and assist and support purchases, browsing and downloads in-store.

* Free Complete eBook Browsing
Customers will also be able to browse complete eBooks for free on nook at any
Barnes & Noble store, whether or not the actual book is in stock, beginning
later this year. Plus settle into the café and get exclusive in-store-only
content, free eBooks, special offers and much more using Barnes & Noble`s
complimentary Wi-Fi, provided by the AT&T Wi-Fi network.

Availability

nook, the Barnes & Noble eBook reader, will begin shipping at the end of
November with a price of $259.00. Barnes & Noble is taking pre-orders now at
www.nook.com and in stores starting tomorrow. In celebration of nook`s launch,
Barnes & Noble will also offer a free eBook of Malcolm Gladwell`s widely
acclaimed best-seller, "The Tipping Point," for the first 10,000 customers to
pre-order nook. 

To learn more and experience nook, visit www.nook.com. Follow our eBooks and
other updates on www.bn.com/twitter. To learn more about the free Barnes & Noble
eReader software and Barnes & Noble eBookstore apps, visit
www.barnesandnoble.com/ebooks. 

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), a Fortune 500 company, is the world`s largest
bookseller and the nation`s highest rated bookselling brand. The company`s
operations comprise of retail bookselling, college bookstore management, online
retailing and book publishing. As of October 2009 the company operates 774
retail bookstores in regional shopping malls, major strip centers and
freestanding locations in 50 states and 624 college bookstores serving nearly 4
million students and over 250,000 faculty on college & university campuses in 50
states. Barnes & Noble conducts its online business through its web site Barnes
& Noble.com, which offers direct home delivery of millions of books, music cd`s
and DVD`s. The company sells eBooks and digital content from its web site and
from a wide range of platforms, including the iPhone, iPod touch and select
BlackBerry® and Motorola smartphones. Through its Sterling Publishing
subsidiary, the company publishes over 500 titles annually, under a variety of
imprints including Sterling, Sterling Children`s Books and Barnes & Noble
Classics. 

General information on Barnes & Noble, Inc. can be obtained via the Internet by
visiting the company`s corporate website: www.barnesandnobleinc.com.

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SAFE HARBOR

This press release contains "forward-looking statements." Barnes & Noble is
including this statement for the express purpose of availing itself of the
protections of the safe harbor provided by the Private Securities Litigation
Reform Act of 1995 with respect to all such forward-looking statements. These
forward-looking statements are based on currently available information and
represent the beliefs of the management of the company. These statements are
subject to risks and uncertainties that could cause actual results to differ
materially. These risks include, but are not limited to, general economic and
market conditions, decreased consumer demand for the company`s products,
possible disruptions in the company`s computer or telephone systems, possible
risks associated with data privacy and information security, possible work
stoppages or increases in labor costs, possible increases in shipping rates or
interruptions in shipping service, effects of competition, possible disruptions
or delays in the opening of new stores or the inability to obtain suitable sites
for new stores, higher than anticipated store closing or relocation costs,
higher interest rates, the performance of the company`s online and other
initiatives, the performance and successful integration of acquired businesses,
the success of the company`s strategic investments, unanticipated increases in
merchandise or occupancy costs, unanticipated adverse litigation results or
effects, the results or effects of any governmental review of the company`s
stock option practices, product shortages, and other factors which may be
outside of the company`s control. Please refer to the company`s annual,
quarterly and periodic reports on file with the SEC for a more detailed
discussion of these and other risks that could cause results to differ
materially.

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
mkeating@bn.com
or
Carolyn J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com
or
Fleishman-Hillard
Laura Russo, 212-453-2048
Media Relations
laura.russo@fleishman.com

Copyright Business Wire 2009

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