Toys"R"Us And Shaquille O'Neal Team Up This Holiday Season To Help Nation's 14 Million Needy Children During Toys for Tots Campaign

Toys"R"Us And Shaquille O'Neal Team Up This Holiday Season To Help Nation's 14
Million Needy Children During Toys for Tots Campaign
Customers Can "Join Shaq Give Back" By Donating Toys and Cash in Toys"R"Us and
Babies"R"Us Stores and By Joining the Company's Official Facebook Fan Pages

WAYNE, N.J., Oct. 20 /PRNewswire/ -- To help bring toys - and smiles - to
America's neediest children, today Toys"R"Us, Inc. announced it has teamed up
with four-time NBA Champion Shaquille O'Neal to encourage consumers to donate
toys and cash to the Marine Toys for Tots Foundation this holiday season. The
fundraising campaign officially begins October 22 in Toys"R"Us and Babies"R"Us
stores nationwide and online at Toysrus.com/ToysforTots.

The partnership with O'Neal was inspired by his annual visits to Toys"R"Us
stores on Christmas Eve to purchase toys for children in need. His 15-year
history of buying and distributing these toys to underprivileged children in
cities across the country earned him the name, "Shaq-A-Claus." This holiday
season, the legend of Shaq-A-Claus will continue when O'Neal makes surprise
visits to Toys"R"Us stores in the coming months to shop for needy children and
encourage customers to give back.

"I'm really just a big kid myself, and I can't imagine a child going without a
toy to unwrap during the holidays," said Shaquille O'Neal. "Toys are magical
for kids! My life was transformed one Christmas morning when, as a boy, I
received an autographed Dr. J basketball from Toys"R"Us. With millions of
children living in poverty in this country, I urge everyone to 'Join Shaq Give
Back' this holiday season."

"Toys"R"Us and Shaquille O'Neal have a shared love of all kids, and we are
delighted that he has joined us to help children in need this holiday season,"
said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "The "R"Us family is
proud of its longstanding history of giving back to the communities we serve
through the Toys for Tots program. We have no doubt that our customers and
employees will enthusiastically support this program once again."

Consumers Can "Join Shaq Give Back" In-Store and Online
During the nine-week campaign beginning today, new, unwrapped toys will be
collected through December 6 at Toys"R"Us and Babies"R"Us stores across the
country. Collected toys will be distributed to children in the communities
where they are donated, making this a truly local program. Monetary donations
will be accepted at all Toys"R"Us and Babies"R"Us locations and online at
Toysrus.com/ToysForTots through Christmas Eve.

On Thursday, November 5 and Friday, November 6, Marines and other Toys for
Tots representatives will be stationed at Toys"R"Us and Babies"R"Us stores
nationwide to bring added attention to the "Join Shaq Give Back" campaign in
local markets.

Customers can also "Join Shaq" online at Toysrus.com/ToysforTots. This
dedicated website features a video greeting from the four-time NBA Champion,
along with "The Legend of Shaq-A-Claus," which explains O'Neal's history of
giving back to children in need.

Facebook Fans Can Virtually "Join Shaq Give Back"
In the virtual space, Facebook members can also "Join Shaq" now through
Christmas Eve, when they become fans of Toys"R"Us or Babies"R"Us at either
Facebook.com/Toysrus or Facebook.com/Babiesrus. For every new fan who joins
now through Thursday December 24, Toys"R"Us will donate $1 worth of toys to
Toys for Tots.

The official Toys"R"Us Facebook fan page will receive a Shaq-A-Claus-themed
redesign for the holiday season. Beyond showcasing images of Shaq-A-Claus, the
page will feature special videos of O'Neal discussing why he gives back to
children in need, how a special Christmas present influenced his life and
more. The site will also feature messages from O'Neal's official Twitter feed,
@THE_REAL_SHAQ, along with the "Legend of Shaq-A-Claus."

Something Really Big in "R"Us Stores and Online
In addition to the online Shaq-A-Claus presence, Toys"R"Us and Babies"R"Us
stores across the country will feature a life-sized standee of O'Neal, in his
Shaq-A-Claus attire. Towering over most shoppers at nearly 7-feet, 5-inches,
the cutouts will serve to bring attention to the "Join Shaq Give Back"
campaign, while encouraging customers to donate. O'Neal will also appear as
Shaq-A-Claus on other in-store signage and marketing materials throughout the
campaign, including advertising circulars.

"With even more children living in poverty today, we are truly grateful that
Toys"R"Us is joining with us for the sixth year to help children across the
country receive a gift to unwrap on Christmas morning," said Lt. General Pete
Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation. "We
encourage Toys"R"Us and Babies"R"Us customers to 'Join Shaq' and help Toys for
Tots deliver more toys than ever before to those children who need it most."

As the largest retail partner in the history of Toys for Tots, Toys"R"Us, Inc.
has raised more than $16.2 million and collected more than 1.4 million toys
since the partnership began in 2004. To jumpstart the 2009 campaign, the
Toys"R"Us Children's Fund made a $250,000 grant to the Marine Toys for Tots
Foundation. This program is also supported by the Toys"R"Us Children's Fund.

Images of the in-store signage, along with images, b-roll and soundbytes of
Shaquille O'Neal participating in the photo shoot to develop the signage are
available for download through this link -
https://toysrus.sharefile.com/d-s7abd300573641319.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products
retailer, offering a differentiated shopping experience through its family of
brands. It currently sells merchandise in more than 1,550 stores, including
848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700
international stores in 33 countries, consisting of both licensed and
franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz
stores in the United States. With its strong portfolio of e-commerce sites
including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com,
it provides shoppers with an unparalleled online selection of distinctive toy
and baby products. In addition, the company operates ePregnancy.com, an online
resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs
nearly 70,000 associates worldwide. The company is committed to serving its
communities as a caring and reputable neighbor through programs dedicated to
keeping kids safe and helping them in times of need.

About The Marine Toys for Tots Foundation
The Marine Toys for Tots Foundation is a not for profit organization
authorized by the U.S. Marine Corps and the Department of Defense to provide
fundraising and other necessary support for the annual Marine Corps Reserve
Toys for Tots Program. Now in its 62nd year, Toys for Tots provides joy and a
message of hope to economically disadvantaged children through the gift of a
new toy during the Christmas holiday season. Our gifts offer these children
hope, recognition and a positive memory they will cherish for a lifetime. Many
of the gifts we provide, such as books, games and sports equipment, make a
significant contribution to the educational, social and recreational
development of these children. In 2008, Marines distributed gifts to 7.6
million children in over 620 communities nationwide. The Marine Toys for Tots
Foundation relies on individual donations from the American public as well as
support from corporate sponsors, to include its Four Star Partners Hasbro,
Inc; JAKKS Pacific, Inc; Scholastic and Toys "R" Us, Inc. For more
information, visit www.toysfortots.org.

SOURCE Toys"R"Us

Bob Friedland, Toys"R"Us, Inc., +1-646-366-8862, friedlab@toysrus.com