Factbox: Brooklyn Brew Shop

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Tue Oct 20, 2009 4:00pm EDT

(Reuters) - As the jobless rate climbed toward 10 percent this summer, Erica Shea and Stephen Valand, quit their advertising jobs, took $10,000 in personal savings and started selling their 1- gallon home brew beer kits from a stand at the Brooklyn Flea Market, testing the theory that beer is recession proof.

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Company: Brooklyn Brew Shop www.brooklynbrewshop.com, a craft beer business that makes small 1-gallon home-brewing kits

Founders: Stephen Valand and Erica Shea

Founded: 2008

Location: Brooklyn, NY

Initial startup costs/investment: $10,000 in personal savings

Number of employees: 2

Target audience: Urbanites interested in home brewing

Biggest challenge: Expanding customer base and getting their kits in retail stores
Small Business
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