RiseSmart Announces $4.6 Million in Additional Series A Financing from Storm Ventures and Norwest Venture Partners

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Wed Oct 21, 2009 6:30am EDT

Silicon Valley HR Startup is Disrupting the Outplacement Services Market and
Winning Fortune 500 Customers with Its Tech-Savvy, Low-Cost Approach 
SAN JOSE, Calif.--(Business Wire)--
RiseSmart, a provider of Web-enabled outplacement and job search services, today
announced that it has secured $4.6 million in additional Series A financing,
including $2.8 million from Storm Ventures and $1.8 million from Norwest Venture
Partners (NVP). The company announced $3 million in Series A financing from NVP
last year and has raised a total of $8.85 million in angel and institutional
investment. 

RiseSmart also announced that Sanjay Subhedar, managing director of Storm
Ventures, will join NVP general partner Venkat Mohan and RiseSmart founder and
CEO Sanjay Sathe on the company`s board of directors. 

"RiseSmart has created a business model that promises to be a game changer in
the $3 billion plus outplacement industry," Subhedar said. "RiseSmart`s
Transition Concierge is disrupting the cost structure for corporate outplacement
providers, while leveraging technology to deliver superior value to a growing
roster of Fortune 500 clients." 

Said Mohan: "RiseSmart has grown rapidly since NVP made its initial investment
in June 2008. The company has gone the extra mile to provide an excellent
customer experience to both corporate clients and transitioning workers - and
that has paid off in word of mouth and new business referrals." 

"We are delighted to begin working with Storm Ventures and to extend our
existing relationship with NVP," Sathe said. "This infusion of capital will
enable us to aggressively expand our sales efforts and enhance our product and
service offerings." 

RiseSmart`s Transition Concierge solution uses Web technology supported by a
global team of HR professionals to provide corporate clients a tech-savvy,
cost-effective alternative to existing outplacement services. The solution
dispenses with "soft services" like grief counseling and office space to focus
on the services that displaced workers need most: help with marketing themselves
through a rewrite of their resumes and cover letters; guidance from a transition
specialist, including assistance in using online social networks; and -- most
importantly -- actionable job leads from across the Web based on their specific
criteria, for a period of up to six months. 

An independent 2009 survey of 355 U.S. employers by the Institute for Corporate
Productivity (i4cp) showed that the average employer paid more than $5,000 per
executive or manager for three to six months of external outplacement services
-- more than twice the cost of RiseSmart Transition Concierge. 

"Enterprises and displaced workers are looking for something they can`t find in
traditional firms - a singular focus on finding employees jobs. That`s what
RiseSmart delivers," Sathe said. "Overpriced services like group counseling and
the use of Grade A office space are increasingly viewed as obsolete. CFOs and HR
executives should begin demanding more - for less." 

About RiseSmart

RiseSmart, based in Silicon Valley, is transforming the way companies provide
outplacement services and individuals use the Web to find jobs. The San Jose
Mercury News says, "RiseSmart typifies the valley's knack for using technology
to disrupt standard business practices." RiseSmart combines sophisticated
technology with one-on-one support to help displaced employees and other
jobseekers find new jobs -- fast. For more information about RiseSmart, visit
the company's Web site at www.RiseSmart.com. 

About Storm Ventures

Storm Ventures was founded in 2000 by a seasoned group of industry veterans with
the common vision of sharing their collective experience, passion and energy to
help talented and driven entrepreneurs build great companies of enduring value.
Storm Ventures focuses on seed and early stage information technology companies
which best leverages the team's operational perspective and experience and
enables Storm to add value in the critical early stages of a company's
development. For more information, please visit www.stormventures.com. 

About Norwest Venture Partners

Norwest Venture Partners (NVP) is a global, multi-stage investment firm that
manages more than $2.5 billion in capital out of its offices in Palo Alto,
California, Mumbai and Bangalore, India and Herzelia, Israel. NVP makes early to
late stage venture and growth equity investments in U.S. and global companies
across a wide range of sectors including: information technology, business
services, financial services and consumer. NVP has actively partnered with
entrepreneurs to build great businesses for more than 48 years and has funded
over 450 companies since inception. For more information, please visit
www.nvp.com.

RiseSmart
Cathy Baradell, 972-235-3439
cbaradell@ideagrove.com

Copyright Business Wire 2009

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