SiPort Takes Market Lead in HD Radio(TM) IC Shipments to the Consumer Products Market

SiPort Takes Market Lead in HD Radio(TM) IC Shipments to the Consumer Products
Market
Sales of SP1010 Digital Terrestrial Broadcast Receiver Surge, Positioning
Company for Future Market Growth and Leadership

SANTA CLARA, Calif., Oct. 21 /PRNewswire/ -- SiPort Inc. announced it has
become the world's leading supplier of integrated circuits to the consumer
electronics and portable HD Radio markets.

"We at SiPort are proud of the fact that we are now shipping more HD Radio ICs
than any other chip provider," said Aiman Kabakibo, SiPort CEO. "Our market
success is due to our ground-breaking SP1010 Digital Terrestrial Broadcast
Receiver. Introduced in Q1 2009, this product has been designed into a growing
number of portable systems - most notably, the recently introduced and highly
anticipated Microsoft Zune HD."

The SP1010 from SiPort is uniquely qualified to lead the industry in bringing
HD Radio capability to a number of portable categories, including MP3 players,
and personal navigation systems. End users are now able to experience the full
power of digital radio on their handheld entertainment devices, with minimal
power drain on batteries. Additionally, the SP1010 has the smallest footprint
in the industry, which enables the addition of HD Radio technology to existing
consumer products with minimal size impact.

The SP1010 Digital Terrestrial Broadcast Receiver is the world's first single
CMOS HD Radio receiver. For the first time a CMOS RF tuner and digital
baseband are integrated into a single monolithic die. The SP1010 delivers
automotive class performance at unprecedented sub 100 mW power enabling more
than 20 hours/charge on a portable device.

The SP1010 has achieved a comparable breakthrough in terms of size. It is the
only single package implementation available on the market. And, because it
measures 9 by 9 mm - the smallest on the market -- it is ideally suited for
small, portable end-user products. It is also the lowest priced HD Radio
broadcast receiver chip in the industry. As a result, the SP1010 is uniquely
capable at delivering excellent performance at the low price needed to receive
digital audio and digital data services on a variety of portable devices.

"iBiquity congratulates SiPort on its success," says Jeff Jury, COO of
iBiquity Digital Corp., the developer of HD Radio technology. "SiPort and
iBiquity have worked in close partnership since 2005 to bring HD Radio
capability to mobile platforms. The SP1010, with its low power requirements
and small size will speed the adoption of HD Radio technology into mobile
devices. SiPort's technology will enable more consumers to enjoy the
additional content, digital sound and rich user experience offered by HD Radio
technology."

"Our goal is to accelerate the adoption of HD Radio technology," adds
Kabakibo. "Our innovative silicon products provide a seamless and easy upgrade
path from analog to digital radio across a wide range of high volume consumer
devices."

About SiPort:
SiPort is a venture backed fabless semiconductor company developing mixed
signal RF and digital baseband wireless receiver chips supporting multiple
Digital Broadcast Standards. SiPort's innovations in algorithms,
architecture, and design are the foundation for breakthrough solutions that
enable the delivery of mobile broadcast audio and data services on Personal
Navigation Devices (PNDs), automotive navigation systems, Personal Media
Players (PMPs) and other consumer electronics platforms.

The SiPort team has an enviable track record of designing complex RF and
mixed-signal circuits that leapfrog current performance metrics and deliver
the best broadcast performance per milliWatt. The team is focused on enabling
universal delivery of mobile digital broadcast media to all handheld media
platforms at attractive price points and form factors.

SiPort's SP1010, Digital Terrestrial Broadcast Receiver provides the lowest
power and smallest size solution at the lowest cost in the HD Radio industry.
It is the only IC in digital radio that supports HD and DAB+/DMB digital radio
standards. It is also the only chip that supports all industry data service
standards, including RDS-TMC and HD-TMC, HD Data Services, and TPEG.

SiPort is privately held and venture funded. Its investors are Intel Capital,
LightSpeed Ventures, Morgenthaler Ventures, and New Venture Partners.

About HD Radio Technolgy
HD Radio technology enables broadcasters to offer new FM channels through
multicasting, crystal-clear sound and data services on both the AM and FM
bands - all free, with no subscription fee. Leading broadcasters, consumer
electronics manufacturers, automakers and retailers are committed to HD Radio
technology. For more information, please visit http://www.hdradio.com and
http://www.ibiquity.com. HD Radio(TM) is a proprietary trademark of iBiquity
Digital Corporation.

For more information about the company and its products please visit
www.siport.com

SOURCE SiPort Inc.

Sunder Velamuri, SiPort Inc., +1-408-350-8346, ext. 121, svelamuri@siport.com;
Matthew Quint, Quint Public Relations, +1-650-599-9450, mquint@quintpr.com