Dow Jones Introduces Premium News Site: The Wall Street Journal Professional Edition

Dow Jones Introduces Premium News Site: The Wall Street Journal Professional
Edition
Combines Dow Jones Factiva with The Wall Street Journal Online to Deliver
Unmatched Comprehensive Business News and Information

NEW YORK, Oct. 21 /PRNewswire/ -- Dow Jones & Company today announced plans to
launch The Wall Street Journal Professional Edition, a premium business news
service that delivers customized news feeds and alerts directly to
subscribers' desktops and mobile devices. The service offers news scoops, the
latest in industry-specific breaking news and immediate analysis of customers'
industry sectors from Dow Jones Newswires, The Wall Street Journal and the
rich collection of 17,000 global business and news sources of Dow Jones
Factiva.

Available in a simple, personalized user interface, The Wall Street
Professional Edition combines award-winning news and analysis from Dow Jones
and The Wall Street Journal with Dow Jones Factiva's powerful search, alerting
and monitoring features and content archive, providing an unmatched resource
for business subscribers to stay on top of the day's news while also
monitoring focused and personalized in-depth news and information about the
industries affecting their business.

Dow Jones is making The Wall Street Journal Professional Edition available
exclusively to enterprise customers in November with broader availability
scheduled for January 2010.

"This really is a new model for the delivery of high-quality business news for
a sophisticated audience. We are not imprisoned by a terminal and are thus
able to produce a more contemporary Web-based news feed tailored to a sector,
a company or an asset class. Readers will be able to create a virtual newswire
and alert system that suits their specific business needs," said Robert
Thomson, editor-in-chief of Dow Jones & Company and managing editor of The
Wall Street Journal. "It gives users a digital news library along with the
world's premier newspaper and newswire. No other business news organization in
the world has the same range of products or depth of reader-ready knowledge."

Key features of The Wall Street Journal Professional Edition include:

-- Aggregated news and information from more than 17,000 global sources
--
a significant portion of which are not available on the public Web --
along with The Wall Street Journal, supported by more than 2,000 Dow
Jones journalists in 84 bureaus worldwide
-- Factiva SmartSearch(TM), which provides a one-year archive of
Factiva's
global business sources and a two-year archive of wsj.com content,
filtered and sorted to reveal the best, highest-value results
-- Search results that are instantly analyzed to uncover issues,
industries, companies, people and ideas buried beneath the headlines
and
displayed in know-at-a-glance graphical format
-- More than 30 industry-specific pages, managed by a team of Dow Jones
editors to deliver the most current insight and identify emerging
trends
-- Six key industry sections that are continuously managed by Wall Street
Journal editors who select news and information from across Factiva's
vast archive: Pharmaceuticals, Healthcare, Energy, Media & Marketing,
Telecommunications and Technology
-- Custom News that allows users to personalize their own home page to
quickly surface the news they want on issues, companies, industries or
editor-chosen "deep dives"

-- User-defined alerts to deliver the latest news and information when
and
how it is needed

"We've designed The Wall Street Journal Professional Edition to deliver
information without the overload," said Clare Hart, executive vice president,
Dow Jones & Company, and president, Dow Jones Enterprise Media Group. "By
harnessing the power of Dow Jones Factiva and combining it with the unmatched
news and analysis from wsj.com, business professionals get the focused news
and content they need and want in a way that allows them to quickly identify
what is meaningful or important to them. If they want more detail or a broader
view, they can dig deeper to gain additional insight; all of this adds up to
tremendous competitive advantage to the business professional who needs quick,
easy access to information about industries, companies, people and issues."

More information is available at
http://www.dowjones.com/product-wsj-prof-edition.asp .

ABOUT DOW JONES & COMPANY
Dow Jones & Company (www.dowjones.com) is a News Corporation company (NASDAQ:
NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider
of global business news and information services. Its Consumer Media Group
publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern
Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow
Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones
Financial Information Services. Its Local Media Group operates community-based
information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd.
and provides news content to radio stations in the U.S.

SOURCE Dow Jones & Company

Shannon Sullivan, +1-609-627-2312, Shannon.sullivan@dowjones.com; or Ashley
Huston, +1-212-416-2025, Ashely.huston@dowjones.com, both of Dow Jones &
Company