For Second Consecutive Year, Campbell Ranks Among Leaders on List of Most Socially Responsible Companies in the U.S.

Wed Oct 21, 2009 8:30am EDT

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CAMDEN, N.J.--(Business Wire)--
Campbell Soup Company (NYSE: CPB) earned a Reputation Pulse score of 83.33 on a
scale of 1 to 100 to place second behind Johnson & Johnson, according to the
Reputation Institute and the Boston College Center for Corporate Citizenship, in
a survey of Americans to determine which companies have earned the strongest
levels of trust, admiration, respect and good feeling. Campbell also ranked
second in last year`s survey. 

"Campbell has earned its reputation and created brand equity for more than a
century," said David Stangis, Vice President Corporate Social Responsibility.
"This recognition is a testament to the increased focus we now place on
corporate responsibility, governance and creating an extraordinary workplace and
it certainly reflects the trust consumers have placed in the Campbell's brand
through the years. Today, one of our seven areas of strategic focus is on
advancing a powerful commitment to sustainability and corporate social

In a related review of over 200 company CSR programs, Campbell ranked 9th with a
rating of 75.26, placing the company in the Excellent/Top Tier of all companies
surveyed. Scores were based upon workplace, citizenship and governance
statements. Campbell was ranked 2nd in the 2008 rankings behind Google. The Walt
Disney Company topped this year`s ranking. "Our 10-year goal is to be the
leading company in this survey and among the top 10 in each annual survey," said

Reputation Institute has been measuring corporate reputations rigorously since
1999. The ranking was created using data principally collected for Reputation
Institute's 2009 Global Pulse Study. In creating the CSRI, the researchers used
a subset of survey results that focused on more than 200 companies with a
dominant presence in the United States and believed to have a reasonably high
recognition factor with the general public. The data used focused on the
public's perception about a company's corporate citizenship, governance and
workplace practices. 

Long active in the communities where it operates, Campbell is committed to
neighborhood revitalization efforts, job training initiatives and projects
designed to benefit youth, such as after-school and summer programs in its
hometown, Camden, N.J. and beyond. Support is provided primarily through the
Campbell Soup Foundation, the company's philanthropic arm. The company is also
completing a $90 million expansion of its world headquarters and plans to help
develop an office park adjacent to its campus to attract new businesses to the

For more information about Campbell CSR initiatives, refer to the report at A new report will be issued in 2010. 

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality
foods and simple meals, including soup, baked snacks, and healthy beverages.
Founded in 1869, the company has a portfolio of market-leading brands, including
"Campbell's," "Pepperidge Farm," "Arnott's," and "V8." For more information on
the company, visit Campbell's website at 

About the Global Pulse 2009 Study

The CSRI was created using data collected for Reputation Institute's Global
Pulse 2009, which was conducted online between January and February of 2009. A
Pulse score is a measure of corporate reputation calculated by averaging
perceptions of four indicators of trust, esteem, admiration and good feeling
obtained from a representative sample of at least 100 local respondents who were
familiar with the company. Scores range from a low of 0 to a high of 100, Pulse
scores that differ by more than +/-0.5 are significantly different at the 95
percent confidence level. The global mean for all companies included in the
study was a 64.2. 

About the Boston College Center for Corporate Citizenship

The Boston College Center for Corporate Citizenship is a membership-based
research organization associated with the Carroll School of Management. It is
committed to helping business leverage its social, economic and human assets to
ensure both its success and a more just and sustainable world. As a leading
resource on corporate citizenship, the Center works with global corporations to
help them define, plan and operationalize their corporate citizenship. Through
the power of research, executive education and the insights of its 350 corporate
members, the Center creates knowledge, value and demand for corporate
citizenship. The Center offers publications including a newsletter, research
reports and white papers; executive education, including three Certificate
programs; events that include an annual conference, roundtables and regional
meetings; peer-to-peer learning forums and a corporate membership program.

About Reputation Institute

Reputation Institute is a private advisory and research firm specializing in
corporate reputation management. With offices and associates in more than 20
countries, Reputation Institute provides knowledge-based consulting services to
some of the most respected companies worldwide. Its consulting teams regularly
help global clients assess value and act on their reputations by providing
strategic analysis and direction, as well as relevant assistance in developing
and implementing reputation measurement and management systems. Reputation
Institute also identifies best practices from original research, and shares its
cutting-edge findings with clients and members through engagements, seminars,
conferences and publications. The Global Pulse is Reputation Institute's
flagship research study conducted annually with some 60,000 consumers in 27
countries from whom emerge detailed ratings of the reputations of the world's
1,000 largest companies. Each year, the results of this study are featured in
leading business publications around the world. Visit to
learn more about how you can unlock the power of your reputation.

Campbell Soup Company
John Faulkner (Media)
Jennifer Driscoll (Analysts)

Copyright Business Wire 2009