Video: L'Oreal Paris Celebrates 100 Years of Legendary Beauty by Helping to Restore the Hollywood Walk of Fame

Video: L'Oreal Paris Celebrates 100 Years of Legendary Beauty by Helping to
Restore the Hollywood Walk of Fame

NEW YORK and HOLLYWOOD, Calif., Oct. 21 /PRNewswire/ -- In celebration of
L'Oreal's 100th anniversary, the L'Oreal Paris brand was honored yesterday for
its efforts to beautify and preserve a treasured piece of Hollywood - the
iconic Walk of Fame, which celebrates its 50th anniversary in 2010.

To view the Multimedia News Release, go to:
http://multivu.prnewswire.com/mnr/lorealparis/37908/

On Tuesday, October 20th, the Hollywood Chamber of Commerce presented the
world's largest beauty company with its Friend of the Walk of Fame award. The
ceremony took place at 11:30 a.m. PST near the entrance to the Kodak Theatre.
Top L'Oreal Paris executives and four of the company's celebrated spokespeople
attended the unveiling: Kate del Castillo, Eva Longoria Parker, Andie
MacDowell and Collier Strong.

As a Friend of the Walk of Fame, L'Oreal Paris has pledged to help fund the
Walk's renovation and restoration, preserving the world-famous Hollywood
landmark for millions of annual visitors and ensuring its survival for years
to come.

"Many acclaimed actors have delivered L'Oreal Paris' iconic phrase, 'Because
You're Worth It'," said Karen T. Fondu, president of the L'Oreal Paris
division of L'Oreal USA, Inc. "As an aspirational brand, L'Oreal Paris
appreciates its close association with the entertainment industry, from our
long-standing partnerships with our spokespeople to our annual presence at
award shows. We're proud to show our continued support to the community by
contributing to the preservation and restoration of Hollywood's historic Walk
of Fame."

"L'Oreal Paris has stepped up to show support for Hollywood and the Walk of
Fame and we are grateful for their contribution. As with any major fundraising
effort, we want to publicly acknowledge and highlight their generosity. The
Friend of the Walk of Fame award is a fitting tribute and shows L'Oreal Paris'
commitment to help restore the Walk of Fame. I can't think of a better company
than L'Oreal Paris to help with this makeover," noted Leron Gubler,
President/CEO of the Hollywood Chamber of Commerce. "L'Oreal Paris is setting
an example that we hope other corporations will follow," added Gubler.

"Speaking as a passionate preservationist of historic landmarks, I'm so happy
that L'Oreal Paris is taking steps to revitalize the Walk of Fame," said Diane
Keaton, a board member of the Los Angeles Conservancy and a L'Oreal Paris
spokesperson who was unable to attend the ceremony. "We need to hold on to the
places that serve as pieces of our collective history so that future
generations will be able to enjoy them."

To further celebrate L'Oreal Paris' Hollywood preservation efforts and its
100-year anniversary, the company offered free lip touch-ups by L'Oreal Paris
makeup artists to passers-by in the heart of Hollywood on October 21st and
22nd and $1 gold coupons valid toward the purchase of any L'Oreal Paris
product.

About L'Oreal Paris:

The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company
that combines the latest in technology with the highest in quality for the
ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the
four major beauty categories - haircolor, haircare, skincare and cosmetics -
and includes such well-known brands as Preference, Excellence and Feria
haircolors; EverPure, VIVE Pro, Elnett, Studio Line and L'Oreal Kids haircare;
Revitalift, Age Perfect, Skin Genesis, Collagen, Sublime Bronze and Men's
Expert skincare; and the Colour Riche, True Match, Infallible, Bare Naturale
and HIP High Intensity Pigments cosmetics collections, along with a portfolio
of mascara including Voluminous, Double Extend and Telescopic among many
others.

For more information on L'Oreal Paris and its brands, and to get
comprehensive, personalized beauty information from the experts, visit
www.lorealparis.com for access to unique content and dynamic interactive
features, including the exclusive "Can I Help You" diagnostic tool.

About the Hollywood Chamber of Commerce:

For more than 88 years, the Hollywood Chamber of Commerce has provided
leadership, business development resources, networking, and government affairs
programs and services to keep the Hollywood business and residential
communities safe, relevant and economically vital. Leron Gubler is the
Hollywood Chamber President and CEO and Bill Farrar with Andrews International
is the Chairman of The Board. For more information on the Hollywood Walk of
Fame log onto www.Hollywoodchamber.net.

SOURCE L'Oreal Paris

Dana Supnick, +1-212-343-8917, dsupnick@brandbuildingnyc.com, Alisa Greco,
+1-212-984-4908, agreco@us.loreal.com, both of L'Oreal Paris; or Global Icons,
+1-310-820-5300, for Friends of the Walk of Fame Restoration Campaign