UK Retailer Shop Direct Chooses Teradata for Enterprise Data Warehouse

System will centralize information from multiple sources, accelerate and
expand user insight

LONDON and WASHINGTON, Oct. 21 /PRNewswire/ -- Teradata Corporation (NYSE:
TDC), announced today that Shop Direct, the UK's leading online and home
shopping retailer, has selected Teradata to consolidate and integrate
significant volumes of data from many different sources across the business
onto a single Active Enterprise Data Warehouse platform. The centralized
Enterprise Data Warehouse (EDW) will serve as the company's primary
information system. As a result, internal users of Shop Direct information
will have immediate access to a single, holistic view of the business. The
integration includes a replacement of their current platform with a new more
powerful Active Enterprise Data Warehouse - 5555 platform. The existing
platform will be redeployed for disaster recovery, development and testing.

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"A centralized, active data warehouse is critical as the pace and complexity
of our business - and the influx of fresh data from multiple channels - is
growing rapidly," said Carl Dawson, chief information officer, Shop Direct.
"Marketing, merchandising, finance and operations users across the business
will benefit as we integrate data to provide a more complete and useful view
of the whole business - in near real time."

The move to a real time capability for information access is referred to as
Active Enterprise Intelligence(TM). An Active Enterprise Intelligence(TM)
business environment is built on the foundation of a central data warehouse
and is able to deliver detailed visibility to a company's operational
front-line employees in real time if required.

Shop Direct has built up multiple data marts over time on various relational
databases. They will now consolidate these data marts onto one platform which
will reduce costs and allow more cross functional analysis. Shop Direct will
also be incorporating new data such as click stream. Key time-critical data
will be loaded in near-real time to help facilitate more accurate decision
making throughout the enterprise. Shop Direct has also selected Oracle
Business Intelligence Enterprise Edition Plus as its enterprise BI tool to run
upon the Teradata platform.

"As the pace of business accelerates dramatically, many decisions are
time-sensitive and require real-time systems and analytics," said Chris
Armitage, area vice president, Teradata United Kingdom. "The movement of data
into a centralized Teradata database for integration with other information
will result in a competitive advantage for companies competing in the face of
today's economic pressures."

Shop Direct will also deploy Teradata Active System Management software, a
portfolio of Windows®-based products, to ensure that the active data warehouse
operates at peak efficiencies while meeting service level agreements. Teradata
Active System Management gives users capabilities to analyze current workloads
and allocate resources to best meet specific business needs, monitor database
requests efficiency, adapt the workload mix dynamically to meet priorities as
workload conditions change, and visualize the current operational environment
to see current and long-term trends.

About Shop Direct
Shop Direct Group, formerly Littlewoods Shop Direct Group, is the UK's largest
online and home shopping retailer. One in three households in the UK has one
or more of Shop Direct Group's catalogues. Shop Direct Group sells exclusive
ranges designed by PPQ, Preen and Jasmine Guinness and leading national brands
including Apple, Sony, Miss Sixty, Diesel and Nike. For more information,
please visit the www.shopdirect.com website.

About Teradata
Teradata Corporation (NYSE: TDC) is the world's largest company solely focused
on raising intelligence through data warehousing, data warehouse appliances,
consulting services and enterprise analytics. Teradata is in more than 60
countries and on the Web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries.

SOURCE Teradata Corporation

Mike O'Sullivan, Teradata - U.S., +1-937-242-4786,
mike.osullivan@teradata.com; Simon Rothwell, Harvard PR - UK, +44 (0) 20 8564
6312, simon.rothwell@harvard.co.uk