Senetek Implements New Corporate Communication Policy

NAPA, Calif., Oct. 21 /PRNewswire-FirstCall/ -- Senetek PLC (OTC Bulletin
Board: SNKTY), a Life Sciences company engaged in the research, development
and commercialization of technologies that target the science of healthy
aging, today announced that the Senetek Board of Directors has implemented a
new Corporate Communication policy to insure that the highest standards of
corporate governance are met and that full compliance with all public company
regulations is in place.

With this new policy the Board commits to insuring that all Senetek investors
as well as the general public are kept current with all pertinent Company
business matters as it relates to its securities.

On advice from corporate counsel, all future communications from the Company
will be exclusively from press releases, SEC filings relating to events
significant to Senetek business and from shareholder teleconferences
addressing business updates.

About Senetek PLC:
Senetek PLC (OTCBB:SNKTY) is a Life Sciences company engaged in the research,
development and commercialization of breakthrough technologies that target the
science of healthy aging. The company's extensive research collaborations have
resulted in a strong pipeline of patented compounds and products with broad
therapeutic applications and a leading presence in dermatology, most recently
resulting in the development of kinetin, the active ingredient in the
best-selling anti-aging product sold in the North American physician market.
For more information, visit the company's websites -- www.Senetekplc.com,
www.Pyratine6.com and www.PyratineXR.com -- or call 877-SENETEK (United States
and Canada) or 707-259-6278 (International Locations).

This news release contains statements that may be considered 'forward-looking
statements' within the meaning of the Private Securities Litigation Reform
Act. Forward-looking statements by their nature involve substantial
uncertainty, and actual results may differ materially from those that might be
suggested by such statements. Important factors identified by the Company that
it believes could result in such material differences are described in the
Company's Annual Report on Form 10-K for the year 2008 and subsequent
Quarterly Reports on Form 10-Q. However, the Company necessarily can give no
assurance that it has identified or will identify all of the factors that may
result in any particular forward-looking statement materially differing from
actual results, and the Company assumes no obligation to correct or update any
forward-looking statements which may prove to be inaccurate, whether as a
result of new information, future events or otherwise.

SOURCE Senetek PLC

Mike Rosen, mrosen@bratskeir.com, or Tara Madden, tmadden@bratskeir.com, both
of Bratskeir & Company for Senetek PLC, +1-212-679-2233; or William O'Kelly of
Senetek PLC, +1-760-226-3900, ext. 102