ARM Mali Developer Center Drives Development of Graphics for Next-Generation Digital Devices

Wed Oct 21, 2009 1:00pm EDT

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Online Portal Provides Graphics Developers Access to a Comprehensive Set of
Khronos OpenGL ES, OpenVG and Other Development Resources, Collaborative
Support, Tools and Early Hardware Access to Wide Range of Mali GPU-Enabled
Development Platforms
CAMBRIDGE, England--(Business Wire)--
ARM (LSE:ARM); (Nasdaq:ARMH) today announced at ARM TechCon┬│, Santa Clara,
Calif., the launch of the ARM® Mali Developer Center - a comprehensive suite of
resources for graphics and embedded applications developers working with the
Khronos OpenGL ES 1.1 and 2.0, OpenVG 1.0 and 1.1, as well as other APIs.
Accessing these resources as members of the Mali ecosystem will enable
developers targeting Mali graphics processing unit (GPU) platforms to bring
best-in-class content to market. 

With 24 hardware licensees including Broadcom, LG Electronics, Mediatek,
ST-Ericsson and STMicroelectronics, Mali technology is the most widely-licensed
GPU architecture in the world. With the proliferation of Mali technology-powered
silicon from the world`s foremost silicon suppliers, the online Mali Developer
Center will help speed the development and delivery of compelling graphics and
multimedia experiences for the broad range of applications based on the Mali
architecture. 

Developers and middleware providers within the expanding Mali ecosystem are
working closely with ARM and its OEM and silicon Partners to reduce the
time-to-market and total cost of bringing advanced graphics content to a wide
variety of digital devices, from feature phones and smartphones, through to
netbooks, game consoles, personal navigation devices, automotive dashboards,
set-top boxes and digital TVs. 

The Mali Developer Center encourages innovation and is set to be the catalyst
for the proliferation of high-quality content and applications to meet demands
for the next generation of devices. Developers are provided with early access to
advanced Mali hardware, enabling compelling graphics content to run across
multiple OEM platforms and through an ever-wider array of high performance
consumer devices ahead of market availability. 

"Getting devices with cutting edge user experiences and high-end graphics
content to market is often delayed by late changes in OEM specifications,
affecting the characteristics and functionality of the target platform," said
Fredrik Ademar, CTO, TAT. "The Mali Developer Center will have a great positive
impact in allowing us to develop advanced graphics solutions, taking full
benefit of the Mali architecture ahead of the availability of a device to the
wider market." 

"The Mali Developer Center will act as a catalyst for the development of
next-generation user interfaces, gaming, browsing and navigation," said Lance
Howarth, general manager, ARM Media Processing Division. "With developers crying
out for better access to OpenGL ES and OpenVG resources for some time, we see
the Mali Developer Center becoming an effective hub for accelerated development
of highly advanced graphics. Allowing access to the complete Mali graphics stack
and the ARM Mali ecosystem, the portal will advance innovation, drive down
development costs and reduce time to market, making next-generation graphics a
reality." 

"The Mali Developer Center heralds a step change in graphics development," said
Min-Ho Ahn, VP of engineering, Digital Aria. "Even for companies such as Digital
Aria with expertise in embedded graphics, developing stunning 3D User Interfaces
with a dynamic look and feel in full HD resolution is a challenging task. Thanks
to the combination of the advanced performance of Mali GPUs and the invaluable
resources and support provided via the Mali Developer Center portal, we will be
able to develop software more cost-effectively and reduce time-to-market." 

"ST-Ericsson is strongly committed to enable next-generation user experiences
for mobile devices. As a key member of the Mali community, we will work closely
with ARM and the Mali ecosystem to deliver advanced graphic capabilities in our
platforms and accelerate innovation," said Teppo Hemia, head of 3G Multimedia
Business Unit, ST-Ericsson. "By providing developers with easier access to
tools, hardware and other resources, the Mali Developer Center will drive
innovation to the benefit of the whole ecosystem." 

The online portal will enable graphics and embedded applications developers, as
well as middleware providers, to access to a comprehensive range of support
levels and free tools, information resources, hardware and a community forum to
speed pre-integration into Mali GPU-based platforms. This will significantly
reduce development costs and shorten time to market of cutting-edge graphics on
any device with a screen. Essentially, it will reduce the total cost of graphics
ownership for the whole value chain. 

Find out more on the Mali Developer Center: www.malideveloper.com. 

About Mali Graphics Technology

The Mali GPU family scales from the Mali-55 GPU to the Mali-400 MP GPU, which
addresses all embedded graphics needs with the widest range of supported
performance points. This diverse offering enables ARM to lead in conformance to
various open standards and confirms the company`s unique position as a
world-class supplier of a complete range of hardware and software graphics IP,
enabling application developers and device manufacturers to create competitive
and cutting-edge designs. 

Mali graphics processors deliver stunning 2D and 3D graphics providing 4x full
scene anti-aliasing (FSAA) without any noticeable drop in performance, and 16x
full scene anti-aliasing outperforming any other implementation of comparable
quality. In addition to providing content developers with the state-of-the-art
programmable features in OpenGL ES 2.0, Mali products also support 2D scalable
vector graphics through OpenVG for improved text, navigation, UI and
web-browsing experiences. For more information, please visit
http://www.arm.com/products/multimedia/graphics. 

About ARM

ARM designs the technology that lies at the heart of advanced digital products,
from wireless, networking and consumer entertainment solutions to imaging,
automotive, security and storage devices. ARM`s comprehensive product offering
includes 32-bit RISC microprocessors, graphics processors, video engines,
enabling software, cell libraries, embedded memories, high-speed connectivity
products, peripherals and development tools. Combined with comprehensive design
services, training, support and maintenance, and the company`s broad Partner
community, they provide a total system solution that offers a fast, reliable
path to market for leading electronics companies. More information on ARM is
available at http://www.arm.com. 

ARM is a registered trademark of ARM Limited. Mali is a trademark of ARM
Limited. All other brands or product names are the property of their respective
holders. "ARM" is used to represent ARM Holdings plc; its operating company ARM
Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited.; ARM
Taiwan Limited; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium
N.V.; ARM Germany GmbH; ARM Embedded Technologies Pvt. Ltd.; ARM Norway, AS and
ARM Sweden AB.

ARM
Trina Watt, +44 (0) 1223 400835
trina.watt@arm.com
or
Racepoint Group Europe
Kersti Klami/Blaise Hammond, +44 (208) 752 3216 / 3203
kersti.klami@racepointgroup.com
blaise.hammond@racepointgroup.com

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