US eLearning Market Reaches $16.7 Billion in 2009

Online Learning Suppliers Tapping New Revenue Streams
SEATTLE--(Business Wire)--
The US market for Self-paced eLearning will reach $16.7 billion in 2009
according to a new report by Ambient Insight called, "The US Market for
Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis."
The demand for online training is growing by 7.4% and revenues will reach $23.8
billion by 2014.

"In the past two years, the rate of growth for online learning products has
slowed," reports Chief Research Officer, Sam S. Adkins. "Yet, despite the
recession, and in many cases, because of it, the demand is positive in all the
online learning buyer segments. There are distinct revenue opportunities in each
of the buyer segments."

This report forecasts e-learning and online training expenditures by eight buyer
segments: consumer; corporations; federal government; state and local
government; PreK-12 academic; higher education; non-profits and associations;
and healthcare. Corporations will be the top online training buyers throughout
the forecast period, followed by higher education and the PreK-12 e-learning
buyers.

The free Executive Overview is available
at:http://www.ambientinsight.com/Reports/eLearning.aspx

"We see the highest growth rate in the healthcare segment, followed by PreK-12
and higher education," comments CEO Tyson Greer. "The healthcare industry has
been recession resilient and online training suppliers competing in that segment
have been relatively immune from recessionary pressures. The rate of growth in
the academic segments is due in part to the success and proliferation of the
for-profit online schools."

For each buyer segment analyzed in the report, Ambient Insight forecasts
spending on six types of Self-paced eLearning products: IT-related packaged
courseware, non-IT courseware, custom online learning content services, LMS
hosting services, course authoring tools, and installed LMS platforms.
Throughout the forecast period, non-IT self-paced courseware will generate the
highest revenues.

"The good news is that there are still large untapped revenues for suppliers,"
adds Adkins. "For example, the small and medium business (SMB) buyers were slow
to adopt online training until the recent recession. There is now a relatively
healthy demand for Self-paced eLearning products and services in the SMB
segments."

About Ambient Insight LLC

Ambient Insight is an integrity-based market research firm that uses predictive
analytics to identify revenue opportunities for suppliers. Visit us at:
http://www.ambientinsight.com

Ambient Insight, LLC
Chief Research Officer
Sam S. Adkins, 360-805-4298
sam@ambientinsight.com

Copyright Business Wire 2009