Walmart Announces Hundreds of Millions of Dollars in Price Reductions
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Unprecedented savings each week this Holiday season
BENTONVILLE, Ark., Oct. 21 /PRNewswire-FirstCall/ -- With a commitment to save
American shoppers more than ever this holiday season, Walmart (NYSE: WMT)
announced it will offer weekly deep savings events and new everyday low prices
on thousands of items across the store, starting today through the holiday
period. Each week, Walmart will announce new pricing reductions, beginning
with select items in groceries and entertainment.
"Many of these prices represent the lowest we've offered in years, because we
know these are tough times for American families," said Eduardo Castro-Wright,
vice chairman, Wal-Mart Stores, Inc. "We made a purposeful decision to focus
initially on everyday staples as well as items that often require larger
spending commitments in preparation for Thanksgiving and Christmas."
Recently, 75 percent of Walmart customers said they agreed it was important
this year to find more affordable ways for making the upcoming holiday season
successful, with many customers saying they even plan to cut down on the
amount spent on individuals on their gifting lists(1). Walmart's commitment
aims to put holiday savings in every home. For example, starting this week
Walmart stores nationwide and Walmart.com (www.walmart.com)(2) will lower
prices(3) on select frequently purchased groceries and popular toys,
including:
-- Rolls of 73% lean ground beef - $1.25 per pound (26% savings)
-- Bananas - $0.39 per pound (27% savings)
-- Spring Valley 500 mg chewable vitamin C (60 count) - $2 (60% savings)
-- Bakugan traps - $5 (36% savings)
-- Select board games, kids activity kits and Hot Wheels sets -- $15 (17%
to 25% savings)
-- Ripstick - $49 (27% savings)
"America is depending on Walmart to make the holidays affordable and we are
responding with a selection of stunning price reductions," said John Fleming,
Walmart U.S. chief merchandising officer. "We sell items for every holiday
purchase occasion, so we're perfectly positioned to help -- from quality food
for holiday meals, to preparing the home for guests, to the toys under the
tree."
These price cuts will only increase the savings that Walmart grocery shoppers
experience each and every week. According to recent price audits, Walmart's
prices for frequently purchased grocery items averaged at least 14 percent
less than the leading national supermarkets on the same items(4).
Because of the operational improvements Walmart has made through its
remodeling program of stores across the U.S. and faster service at checkout,
customer satisfaction scores are at an all-time high.
"We're excited about the season because the shopping experience in our stores
is better than ever," said Bill Simon, Walmart U.S. chief operating officer.
About Walmart
Every week, millions of customers visit Walmart stores, Neighborhood Markets,
and Sam's Club locations across America or log on to its online store at
www.walmart.com. The company and its Foundation are committed to a philosophy
of giving back locally. Walmart is proud to support the causes that are
important to customers and associates right in their own neighborhoods, and
last year gave more than $378 million to local communities in the United
States. More information about Walmart can be found by visiting
www.walmartstores.com.
(1) Based on responses from 1,000 Moms who shop at Walmart. Research
conducted by Lynx Research Consulting for Walmart in September 2009.
(2) Grocery items not available for purchase at Walmart.com.
(3) Prices may vary in OK and WI; all "was" pricing based on an average of
Walmart's national everyday low prices.
(4) Savings based on weekly price audits on 249 comparable items at the
leading national supermarkets conducted from 8/29/09 to 9/25/09;
excludes produce, meat and random weight items. Savings at individual
stores may vary.
SOURCE Walmart
Christi Gallagher or Melissa O'Brien, both of Walmart, 1-800-331-0085
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