Coca-Cola to Send Team of Happiness Ambassadors on 206-Country, 150,000-Mile Journey

Year-Long Journey to Seek out What Makes People Happy Will Be Documented Online
with Video, Photos and Blog Posts at Expedition206.com

Beginning Today Consumer Votes Will Determine the Final Three Travelers Who Will
Visit 206 Countries Where Coca-Cola is Sold
ATLANTA--(Business Wire)--
Countless people have taken a year off to travel, but nobody has ever embarked
on a trip quite like this before - 206 countries, covering 150,000 miles in just
365 days.

From Aruba to Zimbabwe and nearly every nation in between, a team of three young
people will attempt to visit 206 countries where Coca-Cola is sold to seek out
what makes people happy and share their happiness and enthusiasm with the rest
of the world.

Dubbed `Expedition 206`, the year-long adventure throughout 2010 will bring
Coca-Cola`s Open Happiness campaign to life as the travelers visit with people
from different cultures, document their experiences and share stories of
happiness throughout their journey.

People online around the world will play a critical role every step of the way,
beginning with the opportunity to choose the team they want to see on the
expedition. After an extensive search, Coca-Cola has selected nine finalists,
but fans will make the final decision by visiting www.Expedition206.com through
Nov. 6, 2009, to vote for their favorite candidates. Fans can vote once each day
throughout the three-week voting period.

"Coca-Cola, enjoyed by people in more than 200 countries, has always tried to
express a positive view of the world," said Shay Drohan, senior vice president
of sparkling beverages, The Coca-Cola Company. "Expedition 206 gives us an
opportunity to celebrate that optimism and happiness on a global scale in a very
personal way. Sharing stories about what makes people happy is a unique way we
are bringing our 'Open Happiness' campaign to life."

Beginning in Madrid on Jan. 1, 2010, and culminating with a celebration at the
World of Coca-Cola museum in Atlanta on Dec. 31, 2010, the story of the
happiness ambassadors and their adventure will play out online with content for
fans to follow via the expedition`s online headquarters at
www.Expedition206.com, as well as on Facebook, YouTube, Twitter, Flickr and
other social networking sites.

"This mash-up of social media - online photo galleries, video clips, blogs,
microblogs, social networking - combined with an amazing journey, enthusiastic
travelers and a theme of happiness is a great way for us to connect with people
around the world," said Adam Brown, director, Office of Digital Communications
and Social Media, The Coca-Cola Company. "The global adoption of social media
has given us a way to deliver a year-long reality TV series without the TV."

Fans engaging with the Expedition 206 Web site and other interactive online
content will serve as virtual travel agents for the expedition team, giving
suggestions on where they go, what they do and who they visit in each market.
The expedition will make stops in cities big and small, visiting everyday people
and marquee global events, such as the Vancouver 2010 Olympic Winter Games in
Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai,
China.

The diverse group of candidates includes finalists from the United States,
Canada, China, Mexico, Australia, Germany, Belgium and Denmark. The candidates
include:

* Dave Zwolenski, 27, an amateur film producer from Sydney, Australia
* Josephine Rosetzsky, 27, from Copenhagen, Denmark
* Sam Li, 21, born in Shanghai, China, and now a student in Vancouver, Canada
* Antonio Santiago, 24, a university student from Mexico City, Mexico
* Kelly Ferris, 22, a university student in Brussels, Belgium
* Tony Martin, 29, who grew up in the U.S. and now teaches kindergarten in
Munich, Germany
* Greer Cornish, 26, a digital media producer from Sydney, Australia
* Brendan Madden, 31, living in Beijing, China, and originally from the U.S.
* Erin Guler, 28, whose parents are from Turkey and is currently a writer in
Toronto, Canada

The route map with approximate dates of the tour is available at
www.expedition206.com.

The Coca-Cola Company is the world`s largest beverage company, refreshing
consumers with nearly 500 sparkling and still brands. Along with Coca-Cola,
recognized as the world`s most valuable brand, the Company`s portfolio includes
12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are
the No. 1 provider of sparkling beverages, juices and juice drinks and
ready-to-drink teas and coffees. Through the world`s largest beverage
distribution system, consumers in more than 200 countries enjoy the Company`s
beverages at a rate of nearly 1.6 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that protect the environment, conserve resources and enhance the
economic development of the communities where we operate. For more information
about our Company, please visit our website at www.thecoca-colacompany.com.

NOTE TO EDITORS:Digital artwork including global route map and photos of
candidates are available at the Press Center at
www.thecoca-colacompany.com/presscenter/presskit_expedition_206_images.html

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6078685&lang=en

The Coca-Cola Company
Petro Kacur, +1 404-676-2683
pressinquiries@na.ko.com

Copyright Business Wire 2009