Right at Home, Inc. Expands In-Home Personal Care Services to the UK

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Wed Oct 21, 2009 6:00am EDT

International Expansion Begins as Right at Home Experiences 25 Percent Growth in
2009
OMAHA, Neb.--(Business Wire)--
Right at Home, Inc., a leading provider of in-home companion and personal care
assistance has begun its international expansion with the addition of its first
Master Franchise in the United Kingdom, announced Allen Hager, founder and
president of Right at Home. With more than 165 local franchises in 41 states,
Right at Home will expand into the UK under a Master Franchise Agreement with
Ken Deary who will open the initial location in Preston, England. The company`s
international expansion begins as Right at Home is expecting to grow
domestically by 25 percent in 2009. 

"The need for skilled and compassionate in-home elder care has no geographic
boundaries," Hager said. "Our goal is to keep as many elderly and disabled
adults living a quality life in the comfort of their own home for as long as
possible. We feel that our expansion into Europe is a logical first step in our
international expansion efforts." 

In 2008, the senior population in the United Kingdom accounted for 16 percent of
the population, according to the UK`s Office for National Statistics. By 2033,
seniors will account for 23 percent of the population. 

Deary is a past McDonald`s franchisee, and received one of its most prestigious
recognitions, The Golden Arches Award, in 2001. In addition, he has been
recognized as the Franchisee of the Year by the British Franchising Association.


"Right at Home is an outstanding company to work with and their people are
motivated to be the best. They have proven they can help us succeed in this
highly competitive market," Deary acknowledged. "Right at Home and its
franchisees share the same business philosophy, which is to deliver in-home care
with 100 percent customer satisfaction. I am proud to be the first Master
Franchisee and a key part of their initial international expansion efforts." 

"Elders in America and Europe face many of the same opportunities and
challenges," Deary added. "Individuals and families are seeking compassionate
and flexible domiciliary care services that allow them to stay in a familiar and
comfortable environment for as long as possible." 

Citing reasons for choosing the United Kingdom as Right at Home`s first
international expansion, Hager noted, "Culturally, the United States and the
United Kingdom are somewhat similar. Also, similar to our own Medicaid system,
their National Health System is overwhelmed by the sheer number of seniors
needing home care assistance. The potential for growth is tremendous." 

About Right at Home

Right at Home offers in-home care and personal care assistance to seniors and
disabled adults who want to continue to live independently. Right at Home
directly employs all caregiving staff, each of whom are thoroughly screened,
trained and insured prior to their entering a client's home. All ongoing care is
monitored and supervised by local independent Right at Home franchisees. Right
at Home's national office is based in Omaha, Neb. with more than 165 franchise
offices throughout the United States and the UK. For more information on Right
at Home, visit the company's Web site at www.rightathome.net. To read the Right
at Home caregiving blog, visit http://www.rightathome.net/seniorhomecare. To
sign up for Right at Home's free adult caregiving e-newsletter, Caring Right at
Home, please go to www.caringnews.com.

Right at Home
Media Contact:
Angel Carl, 402-697-7537
Vice President, Marketing
acarl@rightathome.net



Copyright Business Wire 2009

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