Pepperidge Farm® Goldfish®Crackers, the NBA and NBA All-Star Dwyane Wade Launch Team Xtreme

Thu Oct 22, 2009 8:00am EDT

* Reuters is not responsible for the content in this press release.

Kids Can Win an All-Expenses Paid Trip for Four to NBA All-Star 2010 in Dallas
NORWALK, Conn.--(Business Wire)--
The Pepperidge FarmFlavor Blasted Goldfish brand, in partnership with the NBA
and NBA All-Star Dwyane Wade, today announced the Team Xtreme program, which
encourages America`s youth to stay active through outdoor play. 

Named after the Goldfish cracker character Xtreme, Team Xtreme will encourage
kids to get outside and play. All kids are invited to join Team Xtreme at
GoldfishFun.com/team_xtreme_park, where they can enter a sweepstakes to win one
of six all-expenses paid trip for four to NBA All-Star 2010 in Dallas. In
addition, when kids visit the website, they can track their active play time for
additional chances to win the trip. The new website features hundreds of game
ideas, a `game of the week,` a scoreboard where kids can see the total number of
hours of play time logged by kids nationwide and receive messages from Team
Xtreme co-captains, Dwyane Wade and the energetic Goldfish character, Xtreme.
The website even has a pop up video of Wade, who encourages kids to go outside
and play after being on the site for 15 minutes. 

"I am thrilled to continue my partnership with the Goldfish brand, and to
encourage kids across the country to be active through play," said Wade.
"Keeping kids fit is really important to me and I believe that when children
understand the necessity of living a healthy lifestyle, they are able to make
good choices about nutrition and fitness." 

"We are extremely proud of our Team Xtreme program which partners our Goldfish
character Xtreme with NBA star Dwyane Wade to encourage kids to go outside,
play, and have fun," said Steve White Vice President, Youth Snacks Division for
Pepperidge Farm. "With the continued focus on childhood obesity and the
sedentary lifestyles of many Americans today, the Pepperidge FarmGoldfish brand
is passionate about encouraging change and making physical activity a fun and
necessary part of children`s lives." 

The program will be supported with a :30-second television ad featuring Xtreme,
the Goldfish character, and Wade that will be shown on Nickelodeon, Cartoon
Network and the Disney channel throughout the month of November. In addition,
Sports Illustrated for Kidssubscribers will receive their November issue
`wrapped` with an Goldfish brand advertisement about Team Xtreme, which features
Xtreme and Wade encouraging kids to log on to goldfishfun.com to sign up.
Additional support includes online advertising. 

The Flavor Blasted Goldfish brand has also partnered with NBA FIT / WNBA FIT as
the presenting partner of the first-ever NBA FIT/ WNBA FIT Dribble, Dish and
Swish events across the country. The program features more than 200 local
competitions in eight NBA cities and will conclude in February with the national
finals taking place on the Flavor Blasted Goldfish brand court at NBA All-Star
Jam Session presented by adidas in Dallas. 

NBA FIT / WNBA FIT Dribble, Dish and Swish presented by Pepperidge Farm Flavor
Blasted Goldfish is free for boys and girls ages 7 to 12 and encourages
participants to be active and to maintain healthy lifestyles. The competition
gives participants the opportunity to showcase their fundamental basketball
skills and physical fitness through a time-based, half-court obstacle course.
More than 200 local competitions will take place through early December in
locations throughout New York, Los Angeles, Boston, Chicago, Houston, Atlanta,
Phoenix and Miami. 

For more information and official sweepstakes rules, go to GoldfishFun.com. To
learn about Dribble, Dish and Swish, go to NBA.com. 

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading
provider of premium quality fresh bakery products, cookies, crackers, and frozen
foods. The company was named the number one place to work in Connecticut in the
large companies category of the Best Places to Work in Connecticut competition
for 2009. Among the company`s most popular products are Chocolate Chunk and
Milano® cookies, Goldfish® crackers, and more than 50 varieties of fresh baked
breads including Swirl, Pepperidge Farm Farmhouse™, 100% Natural and Whole
Grain. The company recently added Ecce Panis® gourmet artisan breads to its
portfolio. 

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an
entrepreneurial homemaker who began baking fresh, all-natural bread for her
allergy-afflicted son. The company is now a nationwide business with 9
manufacturing facilities, almost 5,000 employees, 3,500 independent
distributorships operating 4,000 trucks, and over $1.45 billion in sales.
Pepperidge Farm has been part of the Campbell Soup Company since 1961.

Pepperidge Farm
Geri Allen, 203-846-7351
geri_allen@pepperidgefarm.com

Copyright Business Wire 2009

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