DIRECTV Latin America Taps Irdeto to Help Grow Customer Base and Drive Revenue in Chile

Latin American Operator Demonstrates Regional Leadership in Pay TV by Upgrading
to New Irdeto Customer Care and Billing Solution
CARLSBAD, Calif.--(Business Wire)--
Irdeto, a leading expert in content and business model protection solutions and
services, today announced that DIRECTV Latin America in Chile (DTVLA-Chile) has
gone live on Irdeto`s new customer care and billing solution - a customizable,
cost-effective system that will enable the pay TV operator to effectively manage
multi-play services, streamline workflows and improve efficiency. The DTVLA
network delivers premium television content to more than 5.8 million subscribers
throughout Latin America and the Caribbean, and DTVLA-Chile is the third
territory in the Panamericana region to take this important step forward in
managing costs and maximizing revenue for premium television delivery.

"For DTVLA-Chile, the upgrade to Irdeto`s latest customer care and billing
solution was a natural and exciting progression to our offering," said Antonio
Pages, IT Director of DIRECTV Panamericana. "The new solution gives us the
competitive edge we need to more effectively manage our current subscription
base, sell into new markets and increase our average revenue per user. We look
forward to our continued relationship with Irdeto and growing our business in
the region."

According to research published earlier this year from telecom consulting firm
Signals Telecom Consulting, pay TV services in Latin America will add over 22.5
million new subscribers by 2014, penetrating more than 35 percent of Latin
American households.

Irdeto`s newest customer care and billing solution offers several enhancements
that directly benefit DTVLA-Chile, including pre-paid services, more options for
handling commercial models and new multi-unit dwelling (MDU) capabilities where
an entire high-rise building can be connected over the same service. Given
Chile`s mixed rural and urban landscape, upgrading to Irdeto`s latest solution
allows the operator to better reach residential markets, expand into MDUs and
leverage new package options for their current customer base.

"Pay TV is a highly competitive and challenging market, which is why DTVLA has
partnered with Irdeto for more than ten years to create sustainable business
models that are reliable, flexible and cost effective," said Brian Forssman,
senior vice president of Irdeto`s Business Support Systems (BSS) product group.
"DTVLA-Chile is striving to put more standardization in place throughout the
region to reduce total cost of ownership, and our newest solution is the vehicle
that will drive them there."

Irdeto's complete end-to-end customer care and billing solution services
start-ups through Tier 1 operators, with in excess of 17 million subscribers
under management globally. The solution is currently deployed across the
Brazilian and Panamericana divisions of DTVLA, reaching a total of 4.3 million
subscribers. In addition to Chile, Irdeto has also upgraded DTVLA solutions to
the newest version in Colombia and Trinidad with 400,000 subscribers under its
management. The remaining seven countries being serviced by Irdeto are now in
the process of migrating over to the solution`s latest version, with DTVLA
paying a recurring license and maintenance fee for all subscribers.

"The pay TV arena is undergoing a revival in Latin America, with new entrants
and operators seeking more comprehensive solutions to build and retain
subscribers," said Giovani Henrique, country manager for Latin America at
Irdeto. "Irdeto`s next generation customer care and billing solution addresses
the broad scope of current market requirements and will help see us into the
next generation of pay TV services."

About DIRECTV Latin America

DIRECTV Latin America is the leading Satellite Television provider throughout
Latin America and the Caribbean, presenting the finest television experience
available to more than 5.8 million subscribers. DIRECTV Latin America is one of
the operating units of the DIRECTV Group, Inc., world leading provider of
television entertainment (traded on NASDAQ under the ticker symbol DTV). DIRECTV
Latin America provides the premier television experience available through
acquisition, production and distribution of unique and exclusive content,
excellence in the area of customer service, and continuous deployment of latest
technologies for television entertainment. DIRECTV Latin America provides
service in the region through three divisions: Brazil, Mexico and PanAmericana.

About Irdeto

Irdeto empowers companies to protect and monetize their digital assets and
maximize return on content with innovative and reliable software technologies,
content management and distribution solutions and end-to-end solutions and
services. The company`s products include conditional access, digital rights
management, business support systems and set-top box software solutions. Through
group company Cloakware, it provides software and datacenter security solutions.
More than 500 customers worldwide trust Irdeto to secure and enable the delivery
of their valuable content across digital broadcast, IP, mobile, enterprise and
government networks. Irdeto solutions currently enable simple to advanced
business models on more than one billion devices and applications.

Founded in 1969, Irdeto employs over 900 people in 25 offices across the globe,
including the dual corporate headquarters in Amsterdam and Beijing. The company
is a subsidiary of multinational media group Naspers (JSE: NPN), which includes
a wide range of pay TV, Internet, instant-messaging, technology and publishing
businesses. For more information, please visit www.irdeto.com.

Irdeto
Susan Brown, +31 023 556 2218
Corporate Communications Manager
sbrown@irdeto.com
or
Racepoint Group
Sandy George, +1-781-487-4673
Account Director
irdeto@racepointgroup.com

Copyright Business Wire 2009