Strong Industry Support Accelerates Technicolor 3D Rollout

Multiple Movie Studios Planning on Showing Content in Technicolor 3D
HOLLYWOOD--(Business Wire)--
Thomson (Euronext Paris: 18453; NYSE: TMS), through its Technicolor Business
Group, today announced support from multiple major motion picture studios for
the release of theatrical content presented in Technicolor 3D, a high-quality 3D
solution that works with existing 35mm projectors that was announced last month.
DreamWorks Animation, Lionsgate, Paramount, Overture, Universal Pictures, Warner
Bros., and The Weinstein Company are working with the company to deliver content
for presentation in Technicolor 3D.

With the continuing success of 3D movies at the box office, 17 3D titles have
already been announced for 2010 release, with more expected from several
distributors. The studios noted above account for the majority of these titles,
including How to Train Your Dragon, Piranha 3D, Shrek Forever After, Despicable
Me, Cats & Dogs: The Revenge of Kitty Galore, Friday the 13th: Part 2; Guardians
of Ga`Hoole, Alpha and Omega, Burst, Oobermind, and Yogi Bear.

Additionally, Deluxe Entertainment Services Group Inc. has agreed to enter into
a marketing and technology arrangement with Technicolor and will provide their
customers with the necessary post production and film printing services to
deliver Technicolor`s 3D solution. Kodak and FUJIFILM have also announced
support of the Technicolor 3D solution and will be working with Technicolor and
Deluxe to ensure their film stocks are delivering the highest quality possible
for the Technicolor 3D experience.

"The Technicolor 3D rollout substantially increases the 3D theatrical footprint,
delivering to studios a larger platform for reaching masses of moviegoers - and
thereby increasing the box office for distributors and exhibitors," said
Frederic Rose, Chairman and CEO of Thomson/Technicolor. "Technicolor is thrilled
to extend our partnerships with these top studios and other key industry players
to address the 3D gap and ensure every exhibitor that wants quality 3D will be
able to afford it."

Numbers show 3D is a driver of ticket sales with 3D engagements outperforming 2D
by more than 2-to-1 in attendance and even greater in box office. Prior to
Technicolor`s 3D solution, 90 percent of theatre screens in the U.S. were not
able to provide a 3D experience to moviegoers. The Technicolor 3D solution will
provide a solution to immediately bridge the gap until digital cinema can be
more widely rolled out, providing additional screens to advance the medium of 3D
to mainstream levels.

About Technicolor 3D

Announced earlier this year, Technicolor has innovated a high-quality,
affordable 3D solution that works with existing 35mm projectors. Technicolor
puts high quality 3D within economic reach of all theatre circuits, allowing
them to complement 2D engagements and benefit from incremental revenue generated
from increased ticket sales and ticket sale surcharges. The Technicolor 3D
Solution is an opportunity to deploy 3D immediately, without waiting for
financing to be available for digital conversion and can not only bridge the gap
until such financing can be put in place, but actually help generate the funds
required by distribution and exhibition to pay for the conversion.

According to exit polling interviews conducted by independent research firm OTX,
moviegoers ranked Technicolor 3D as being comparable to digital 3D cinema
technologies.

How the Technicolor 3D Solution Works

The Technicolor 3D Solution employs a propriety "production to projection"
system that leverages 35mm (or film) projectors already in use by 90 percent of
U.S. and international theatres today to deliver high-quality 3D content to
moviegoers. A patent-pending lens system assembles the left and right eye images
as the film runs through the projector and delivers a 3D ready image onto a
silver screen. The solution works with circular polarized glasses-identical to
the ones used for existing digital 3D cinema-to "translate" the film`s content
into an image that is perceived by the viewer as being three dimensional. The
silver screen can be used for the projection of both Technicolor 3D as well as
digital 3D content. The Technicolor 3D Solution can be installed nearly
immediately. No build-out or significant modifications of the projection booth
are required.

About Thomson

Thomson (Euronext Paris: 18453; NYSE: TMS) is a worldwide leader of services to
content creators. http://www.thomson.net.

Thomson/Technicolor
Season Skuro, 818-371-0006
season.skuro@technicolor.com
or
Hill & Knowlton
Julie Mathis, 415-281-7189
Julie.mathis@hillandknowlton.com

Copyright Business Wire 2009