Epic Advertising's Online Intelligence Announces Fraud Prevention Tools

Real-Time Protection for Online Advertisers

NEW YORK, Oct. 22 /PRNewswire/ -- Online Intelligence, Inc. (OI), a
wholly-owned monitoring and protection subsidiary of Epic Advertising, today
announced a set of new and innovative tools to drive automatic fraud
prevention and monitoring.

These SaaS tools are used by OI to examine sources of traffic through
proactive Web crawling. By monitoring ad campaigns in real time, OI quickly
identifies dangers such as malware, incentivized traffic, negative keywords or
off-brand ad placements.

"Epic Advertising's Online Intelligence division delivers unparalleled
protection and fraud prevention for our thousands of clients to maintain the
integrity of each brand," explained E.J. Hilbert, Online Intelligence's
President.

Don Mathis, Epic Advertising CEO, added: "With development of these new tools
and urgently-needed technology, we are increasing fraud protection measures
while reinforcing our decade-long dedication to elite service for advertisers
and publishers."

OI's Admin Interface arranges both proactive and reactive Web crawls of
search, Web/display and email traffic. With Search Interface, users make
impromptu queries against crawled or indexed pages based on traffic or other
criteria. Violations Interface facilitates timely tracking and validation of
violations found by said tools. With this offering, users write custom queries
against scheduled crawls and violations that result from the queries are
flagged and displayed automatically. Flagged violations are stored in a
database, reviewed and acted upon immediately. Finally, Site Watch allows OI
to look at Web sites to determine changes to a Web page on an hourly basis, a
tool particularly useful when comparing sites to ensure compliance changes are
being maintained and brand infractions are not occurring.

For more information, log on to www.epicadvertising.com/onlineintel.

About Online Intelligence:

Online Intelligence (www.epicadvertising.com/onlineintel) provides proactive
Web-crawling, spidering and brand protection throughout the entire advertising
process, arming advertisers with transparency and traffic metrics. With this
information, Online Intelligence protects clients from click fraud, negative
keyword searches and off-brand placements. It builds on eight years of Epic's
driving industry compliance and integrity procedures across their global
network of more than 45,000 publishers.

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance
marketing company that provides advertisers and agencies with measurable
Internet advertising impact. Leveraging proprietary and patent-pending
technologies, and over 45,000 publishers, Epic provides its advertising
partners with performance and direct response marketing services, search
engine marketing, media planning, branded marketing campaigns and targeted,
worldwide online reach.

SOURCE Epic Advertising

Sharon Nieuwenhuis, RLM Public Relations, +1-212-741-5106 x237,
epic@RLMpr.com