Cracker Barrel Announces - The Alan Jackson Collection

The Alan Jackson Collection includes complete lifestyle product line as well
as exclusive CD

LEBANON, Tenn., Oct. 22 /PRNewswire/ -- Cracker Barrel Old Country Store® will
take an important step forward with its music merchandising program with the
introduction of The Alan Jackson Collection, a 40+ piece assortment of
lifestyle items created in conjunction with megastar Alan Jackson and
available only at Cracker Barrel beginning November 2. The popular restaurant
and retail concept has been growing its business as a non-traditional music
retailer since 2003, and is setting a new standard by developing this
extensive assortment of high quality merchandise to appeal to Cracker Barrel
guests, many of whom are already Alan Jackson fans.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090518/NY17634LOGO)

The Alan Jackson Collection features menswear and womenswear, food items,
collectibles, an Alan Jackson Signature Rocker and other exclusive items (see
full list below) including a CD. SONGS OF LOVE AND HEARTACHE includes two
previously unreleased songs, "That's What I'd Be Like Without You," and
"Nothing Sure Looked Good On You," as well as 10 other songs, including such
hits as "Here in the Real World," "Livin On Love," and "Remember When."

The Alan Jackson Collection is the first time Cracker Barrel has developed a
complete line of merchandise around a star. Jackson was completely involved
in the creation of the collection. He personally reviewed and approved all 40+
items and advised Cracker Barrel on what he thought might appeal to his fans.
The collection is truly a reflection of his personal lifestyle centered on
country heritage and family connections. The country music singer and
songwriter is well-known for his songs that tell of universal truths by
recounting honest, individual stories that resonate for many people as if they
were their own tales. That same attention to detail is apparent in every item
in this collection.

"I grew up in the South, so Cracker Barrel has been a part of my family since
I was a young man," says Alan Jackson. "I was really flattered when they came
to me with the idea of working together to create a collection for their
country store, and I've been very impressed with the variety and quality of
the items that we have put together. I think my fans and their families will
appreciate everything in the collection."

At the centerpiece of The Alan Jackson Collection is the exclusive Alan
Jackson Signature Rocker, a piece of fine quality furniture. Reflecting the
earth tones that Alan favors, this solid hardwood rocker is made of Dutch
Spruce logs harvested in Maine and hand-assembled in Tennessee. The Danish
Walnut finish offers warmth to a room's decor. The Alan Jackson Signature
Rocker has oversized posts for durability and is nailed and glued at the
joints for extra strength. Alan's authentic signature is engraved in the
headrest. Each rocker is numbered as part of a limited edition of 1,700.

The Alan Jackson Collection also includes many functional, stylish items such
as mugs, candles and decorative throws to warm the different rooms in a home
and for all the people in the family. The collection includes jewelry, shirts,
and hats that have been crafted out of materials favored by Alan such as
suede, leather, and cotton. All items have been designed to meet Alan's
personal taste, and his requirement for high quality standards and good,
old-fashioned comfort!

"Cracker Barrel has been focused for several years on providing our guests
with great musical offerings that they can get only at our stores and this
expansion into a complete, high quality, exclusive line of merchandise
associated with Alan Jackson's lifestyle is a great next step," says Peter
Keiser, Cracker Barrel's Vice President of Marketing. "The Alan Jackson
Collection is a good way for Cracker Barrel to connect with our guests, and
for our guests to connect with Alan."

Since 2003, Cracker Barrel has featured a music program that offers exclusive
CDs by some of country music's most popular artists. Earlier this year,
Cracker Barrel added to the CD offerings when it worked with Dolly Parton to
offer a Dolly-pink version of its signature rocking chair and an exclusive
photo album that became one of Cracker Barrel's best-selling books ever. With
the launch of The Alan Jackson Collection, Cracker Barrel takes music
merchandising to a new level, one that will provide a great variety of quality
products for guests to consider and enjoy.

Cracker Barrel's impressive exclusive music program features numerous
projects, including the September release of an exclusive new version of The
Foundation by the Zac Brown Band, which contained three previously unreleased
live tracks. That followed August's George Jones release of A Collection Of My
Best Recollection, May's release of Montgomery Gentry's For Our Heroes, which
debuted at #5 on Billboard magazine's Top Country Album Chart, and March's
release of Dolly Parton's Collectors' Edition ofBackwoods Barbie, which
debuted at #9 on that chart. The series also includes a number of exclusive
releases in 2008 - November's release of Bill Gaither's Homecoming Hymns, the
August release of Kenny Rogers: 50 Years, the July release of Ricky Skaggs'
The High Notes and the April release of Aaron Tippin's He Believed. Over the
last few years, Cracker Barrel has also released exclusive CDs featuring,
among others, Alison Krauss & Union Station, Josh Turner, Amy Grant, Sara
Evans, and Charlie Daniels.

About Cracker Barrel
Cracker Barrel Old Country Store® restaurants provide a friendly
home-away-from-home in its old country stores and restaurants. Guests are
cared for like family while relaxing and enjoying real home-style food and
shopping that's surprisingly unique, genuinely fun and reminiscent of
America's country heritage...all at a fair price. The restaurant serves up
delicious, home-style country food such as meatloaf and homemade chicken n'
dumplins as well as its signature biscuits using an old family recipe. The
authentic old country retail store is fun to shop and offers unique gifts and
self-indulgences.

Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969
in Lebanon, Tenn. and operates 591 company-owned locations in 41 states.
Every Cracker Barrel unit is open seven days a week with hours Sunday through
Thursday, 6 a.m. - 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For
more information, visit: crackerbarrel.com.

Resource photos of the Alan Jackson Collection online at:
http://www.dbaronmedia.com/alan-jackson-photos-media.html

SOURCE Cracker Barrel

Diana Baron of dbaron media relations inc, for Alan Jackson, +1-310-315-5444,
diana@dbaronmedia.com; or Kirt Webster of Webster & Associates PR, for Cracker
Barrel Old Country Store, Inc., +1-615-777-6995, kirt@websterpr.com; or Julie
Davis of Cracker Barrel, +1-615-443-9266, jdavis@crackerbarrel.com